Lion (OTCMKTS:LIOPF) Corporation (OTCMKTS:LIOPF) is a Tokyo‐based consumer goods company specializing in the development, manufacture and sale of oral care, personal care and household products. Founded in 1891, Lion has grown from a small dental product workshop into one of Japan’s leading suppliers of toothpaste, toothbrushes, mouthwashes, detergents, soaps and related items. The company places a strong emphasis on research and development, with dedicated laboratories focused on innovative formulations and hygienic solutions.
Key product lines include oral care brands such as Systema, Clinica and Check‐Up, which address a range of dental needs from cavity prevention to gum health. In the personal care segment, Lion markets hand soaps and sanitizers under the KireiKirei brand, as well as body washes and skin cleansers. The home care division features laundry detergents, fabric softeners and dishwashing liquids sold under well‐known names like Top and Magica. Across all categories, the company leverages proprietary technologies aimed at improving user convenience and environmental performance.
While the domestic Japanese market remains its core base, Lion has steadily expanded its footprint throughout Asia. The company operates subsidiaries and joint ventures in China, Thailand, Malaysia, Singapore, Vietnam and the Philippines, tailoring products and marketing strategies to local consumer preferences. Strategic partnerships and distribution agreements have helped Lion strengthen its regional presence and gain access to fast‐growing markets.
Over its long history, Lion has been guided by a commitment to “advancing health and convenience” for consumers. Its governance structure comprises a board of directors and an executive team with deep expertise in consumer goods, chemical research and international marketing. Under the leadership of its president and CEO, Lion continues to invest in sustainability initiatives and digital platforms to drive future growth and enhance shareholder value.
