Connexa Sports Technologies (NASDAQ:YYAI) is a sports technology firm that specializes in enhancing digital fan engagement through a cloud-based, software-as-a-service platform. The company’s solutions integrate seamlessly with broadcast, streaming and live events, offering real-time interactive activations, gamification elements and data-driven insights. By delivering tools for brands, leagues, broadcasters and teams, Connexa enables immersive experiences that drive audience retention, sponsorship value and monetization opportunities.
Connexa’s core offering includes a suite of software development kits and application programming interfaces that can be deployed across mobile apps, websites and connected TV environments. The platform supports features such as live polls, prediction games, trivia contests and loyalty-based reward systems that are fully customizable and brandable for individual partners. In addition, Connexa provides analytics dashboards that track engagement metrics, enabling clients to optimize content strategies, measure campaign performance and unlock new revenue streams through digital advertising and in-game activations.
Founded in 2016 as Versus Systems, the company built a track record of partnerships with major sports leagues, broadcasters and media companies. After completing a business combination with a special purpose acquisition company in 2021, the organization rebranded to Connexa Sports Technologies in early 2023 to reflect its expanded focus on next-generation fan experiences, including opportunities in esports and virtual events.
Serving clients across North America, Europe and the Asia-Pacific region, Connexa works with professional teams, collegiate conferences, streaming platforms and global advertisers. Headquartered in Los Angeles, California, with additional offices in London and Singapore, the company is led by Chief Executive Officer Bill Wood, who brings extensive media and technology experience, and Chief Financial Officer Laura Galloway, who oversees the company’s financial strategy and investor relations.
