ChoiceOne Financial Services (NASDAQ:COFS) (NASDAQ: COFS) is a bank holding company headquartered in Rockford, Michigan. Through its wholly owned subsidiary, ChoiceOne Bank, the company delivers a full suite of financial services to individuals, families and businesses. Its core activities encompass retail banking, commercial lending, mortgage origination and servicing, as well as wealth management and trust services. With a focus on relationship banking, ChoiceOne Financial leverages a combination of local decision-making and personalized service to address the financial needs of its clients.
In the retail segment, ChoiceOne Bank offers deposit accounts, including checking, savings, money market and certificates of deposit, alongside an array of online and mobile banking solutions. On the lending side, the bank provides business loans, commercial real estate financing and lines of credit tailored to small and middle-market enterprises. Mortgage products comprise both purchase and refinance options for residential properties, with in-house underwriting to streamline the loan process.
The company also maintains a growing wealth management division, delivering investment advisory, trust administration and estate planning services. This unit caters to high-net-worth individuals and families, assisting with portfolio construction, retirement planning and fiduciary services. Additionally, ChoiceOne’s treasury management offerings include cash-management tools, ACH origination, wire transfers and merchant services designed to optimize liquidity and payment processing for its commercial clients.
Founded in the early 20th century, ChoiceOne Financial Services has deep roots in west Michigan, expanding its branch network across the Grand Rapids metropolitan area and neighboring communities. The company became a publicly traded entity to support strategic growth initiatives and to enhance its capital position for continued regional expansion. Led by an experienced senior management team and board of directors, ChoiceOne Financial remains committed to community reinvestment and local economic development, emphasizing its role as a trusted financial partner across its service area.
