Ubiquiti (NYSE:UI), founded in 2005 by Robert Pera, is a global technology company specializing in networking and communication solutions. Headquartered in New York City, the company has grown from its early days as a wireless broadband innovator into a diversified provider of enterprise and consumer networking products. Ubiquiti’s early breakthroughs in high-performance, low-cost wireless systems set the stage for its later expansion into a broader range of networking hardware and software platforms.
At the core of Ubiquiti’s product lineup is the UniFi family, which includes managed wireless access points, routers, switches, security gateways and network management software. UniFi is designed to serve both small-to-medium businesses and larger enterprises, offering centralized visibility and control via a user-friendly interface. Beyond UniFi, the company markets the AmpliFi series for home users, the EdgeMAX line of routers and switches for advanced networking needs, and the airMAX platform tailored to Internet service providers and outdoor wireless links. Ubiquiti also offers network video solutions through its UniFi Protect cameras and related software.
Distribution at Ubiquiti relies heavily on a direct-to-consumer and direct-to-installer model supported by online channels and a community-driven ecosystem. This approach has enabled rapid deployment across North America, Europe, Latin America, the Middle East, Asia and Africa. Regional offices and support centers in markets such as Hong Kong and Dubai provide localized service and logistics. The company’s emphasis on documentation, open forums and educational resources helps integrators and end users deploy and manage networking environments efficiently.
Robert Pera continues to serve as chairman and chief executive officer, guiding Ubiquiti’s lean organizational structure and product-centric strategy. The leadership team focuses on iterative innovation, maintaining competitive pricing and fostering a highly engaged user community. As networking requirements evolve, Ubiquiti positions itself to expand its software-defined networking capabilities and edge-computing offerings while preserving the simplicity and performance that have defined its brand.
