Solo Brands Q2 2023 Earnings Call Transcript

Quartr
Provided by Quartr
August 3, 2023

Key Takeaways

  • Q2 results: Net sales of $131 million in line with expectations and an EBITDA margin of 19.1%, up 170 basis points year-over-year.
  • Wholesale strength: Wholesale net sales jumped 57% to $31.3 million while direct-to-consumer sales fell 14% as the company pulled back on promotions to protect brand value.
  • Raised full-year targets: Revenue guidance reaffirmed at $520 million–$540 million and adjusted EBITDA margin lifted to 17%–18% for fiscal 2023.
  • Disciplined omnichannel strategy: Reduced flash sales, invested in in-store shop-in-shops and end caps, and will add marketing inserts to packaging to drive cross-brand awareness.
  • Strong cash generation: Ended Q2 with $60.6 million cash, net leverage below 1.5×, and completed a $28 million share buyback to enhance shareholder value.
AI Generated. May Contain Errors.
Earnings Conference Call
Solo Brands Q2 2023
00:00 / 00:00

There are 9 speakers on the call.

Operator

Good morning, and welcome to the SOLO Brands Incorporated Second Quarter Fiscal 2023 Financial Results Call. All lines have been placed on mute during the presentation portion of the call with an opportunity for question and answer at the end. I would now like to turn the call over to our host, Bruce Williams. Please go ahead.

Speaker 1

Good morning, everyone, and thank you for joining the call to discuss Solar Brands' 2nd quarter results, which we released this morning and can be found on the Investor Relations section of our website at investors. Solobrands.com. Today's call will be hosted by Chief Executive Officer, John Maris and Chief Financial Officer, Summer Webb. Before we get started, I want to remind everyone that management's remarks on this call may contain forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that are based on current management expectations. These may include, without limitation, predictions, expectations, targets or estimates, including regarding our anticipated financial performance, business plans and objectives.

Speaker 1

Future events and developments and actual results to differ materially from those mentioned. These forward looking statements also involve substantial risks and uncertainties, some of which may be outside of our control and that could cause actual results differ materially from those expressed or implied by such statements. These risks and uncertainties, among others, are discussed in our filings with the SEC. C. We encourage you to review these filings for a discussion of these risks, including our soon to be filed quarterly report on Form 10Q and will be available on the Investors portion of our website at investors.

Speaker 1

Solabrands.com. You should not place undue reliance on these forward looking statements. These statements are made only as of today, and we undertake no obligation to update or revise them for any new information, except as required by law. This call will also contain certain non GAAP financial measures, including adjusted EBITDA and adjusted EBITDA margin, which we believe are useful supplemental measures that assist evaluating our ability to generate earnings, provide consistency and comparability with our past performance and facilitate period to period comparisons of our core operating results and the results of peer companies. Reconciliation of these non GAAP measures The most comparable GAAP measures and definitions of these indicators are included in our earnings release, which will be available to our Investors portion of our website at investors.

Speaker 1

Solobrands.com. Please note that our definition of these measures may differ from similarly titled metrics presented by other companies. We are unable to provide a reconciliation of non GAAP adjusted EBITDA margin to net income margin, the most directly comparable GAAP financial measure on a forward looking basis without unreasonable effort because items that impact this GAAP financial measure are not within the company's control and or cannot be reasonably predicted. Now, I will turn the call over to John.

Speaker 2

Thank you, Bruce, and thank you for joining the call to discuss our 2nd quarter results. I will begin by reviewing our Q2 performance, then provide an update on our key operational strategies. Summer will review our Q2 results and provide our outlook. We are pleased with our performance, and I'm grateful to our team for their dedication and hard work to produce results in this environment. Against the challenging consumer backdrop, we focused on driving profitable sales, which enabled us to deliver better than expected margins and profitability.

Speaker 2

For the quarter, we generated sales of $131,000,000 in line with our expectations and a 170 basis point expansion in EBITDA margin to 19.1%. Our results for the quarter demonstrate that we are committed to a disciplined approach to drive strong return on invested capital and free cash flow. During the quarter, we leaned into the strong momentum we were seeing through our wholesale channel. We are rapidly gaining shelf space while increasing our door count. We have built strong relationships with our retail partners and consumers have reacted of our brands at stores across the country.

Speaker 2

Within the online channel, we used our digital marketing lever to of. As we grew into an omnichannel model, we have focused on elevating our brand positioning and aligning our sales calendar with our retail partners. We have also pulled back our use of flash sales year over year, leading to a reduction in the level of planned promotions. As expected, this pullback in promotions and advertising during the quarter led to a moderation in sales trends in our direct channel, But longer term, we believe that this is appropriate to drive consistent messaging and to better reflect the value of our brands. We are increasingly managing our business with an omnichannel approach And given the strong consistent EBITDA margins in both channels, we plan to be disciplined in directing marketing investments that will optimize growth.

Speaker 2

To that end, we continue to refine our marketing investments to grow our brand awareness. We know that we are currently gaining exposure to a broader audience through our retail partners and we are leaning into this opportunity. By investing in shop in shops, end caps, bundles and point of sale displays, We are able to tell a better story and create a stronger connection to our brands. For example, in Schulz stores, we have created a beautiful in store Solosto shopping of that showcases the depth of our assortment. Our improved positioning of retail stores provides a seamless customer experience of those shopping our brands at retail or online.

Speaker 2

In addition to enhancing our in store presence with our retail partners, We see opportunities to build awareness for our entire platform of brands. We believe that many of our customers do not know all of the brands that are part of the solo brands family, Which creates a significant opportunity to increase the number of customers that shop across our brands. Beginning in the second half of the year, we will be adding marketing inserts to our packaging that display all of our distinct brands and offer an incentive to try another brand. We are incredibly excited about the potential for this initiative. Moving forward, we remain committed to our key priorities, investing in product innovation, growing our wholesale penetration and building our international business.

Speaker 2

Our unrelenting focus on innovation is at the heart of our success. Our team continues to push boundaries and explore new avenues to create compelling products. Over the last 12 months, we have introduced a flurry of new innovation and we've been pleased with the consumer response with notable callouts of our pie P7, Mesa and fire pit surround, at chubbies of our everywhere pant, at aisle of our switch and at Oru Kayak of our lake. We continue to generate strong customer responses from our most recent innovation. Looking ahead, we're excited about our new product launches planned for the back half of the year and look forward to unveiling the first of several in the Q3.

Speaker 2

We are at the early stages of our wholesale expansion, which is ramping at a faster than expected rate. As such, we recognize that this channel shift maybe pressuring the top line in our direct channel in the near term, but we believe that our omni channel strategy will produce a halo effect as our brand recognition grows and customers look to our direct channel to continue their relationship with our brands. In the wholesale channel, we are building stronger relationships with our partners. We are now part of the normal planning cycle for many of our key retailers, which is leading to an increase in door count, additional shelf space and improved product placement. We recognize the mutual benefits of working closely with our retail partners and we will continue to drive awareness and sales across all channels.

Speaker 2

Our international business remains a significant opportunity for us. Today, it is still a relatively small part of our overall business, And we are focused on investing and building the infrastructure to position us for long term growth. We are taking a measured and methodical approach to our growth in new markets, Recognizing the importance of making disciplined marketing choices. Similar to our domestic business, we are looking at the international business holistically and are channel agnostic. We are building relationships with retail partners, including Costco Europe, which we believe will enable us to grow our brand recognition more rapidly.

Speaker 2

Before I turn the call over to Summer, I'd like to discuss the current environment. Consumers continue to be selective in choosing which brands they shop. Our company's focus on customer experience and product innovation is helping us deliver in spite of this environment. With a clear mission to deliver good moments and lasting memories, Our customers continue to refer us to their friends and come back for themselves. Life truly is better around Solar Brands products And I look forward to our innovation pipeline and continued momentum as we execute through the second half of the year.

Speaker 2

And now for Summer.

Speaker 3

Thanks, John, and good morning, everyone. Today, I will walk you through our Q2 results and then provide our outlook for the remainder of 2023. For 2023, our plan is to execute a balanced, profitable omni channel strategy for our business. We believe our execution of the plan through the first half of the year has been very successful. We have leaned into building strategic relationships with key retail partners, elevating our brand through intentionality on price and promotion and broadening our customer reach through enhanced brand marketing.

Speaker 3

We realize this strategy could put some pressure on our online business in the short term, but we remain confident that it will deliver strong financial results for our shareholders in the long term. During the Q2, we continued to experience strong sales momentum in our wholesale channel. Reorder volume continued throughout the quarter along with new product placement in key retailers. As we saw strength from wholesale, We reduced digital marketing spend in our direct to consumer channel. We continue to focus on generating profitable revenues and delivered $25,000,000 in EBITDA and 19.1 percent margin for the 2nd quarter.

Speaker 3

Net sales decreased 3.7% $230,900,000 compared to $136,000,000 in the prior year period. Sales were driven by strong demand in the wholesale channel, which were offset by softer trends in our direct to consumer business. Wholesale net sales increased 57 percent to $31,300,000 for the 2nd quarter compared to $19,900,000 in the prior year, driven by increased shelf space within our existing partners as well as growth in door count. Our direct to consumer net sales decreased 14.2 percent to $99,700,000 for the 2nd quarter compared to $116,100,000 in the same period in the prior year due to being less promotional and reducing our overall marketing spend. Moving to gross margin.

Speaker 3

Gross margin rate decreased to 63.4% compared to 63.7% in the Q2 of 2022. Our margin rate was impacted by higher wholesale channel mix year over year, driven by our strong sales at our retailers, which carry a lower gross margin. However, as noted previously regarding profitability, We are channel agnostic as each channel generates similar contribution margins. Selling, general and administrative expenses for the 2nd quarter decreased to $63,500,000 or 48.5 percent of net sales as compared to $69,200,000 or 50.9 percent of net sales in the same period last year. The variance was driven by $6,800,000 decline in variable cost, partially offset by $1,200,000 of higher fixed costs.

Speaker 3

The decline in variable costs was due to lower marketing and distribution expense. Our 2nd quarter net income was $11,500,000 and net income per diluted share was 0 point 12 dollars 2nd quarter adjusted net income was $17,900,000 and our adjusted EPS was $0.22 per diluted share. Adjusted EBITDA increased 5.6 percent to $25,000,000 and adjusted EBITDA margin increased 170 basis points 19.1%. Now turning to the balance sheet. At the end of the period, we had $60,600,000 in cash and cash equivalents.

Speaker 3

As of June 30, we had $50,000,000 in outstanding borrowings under the revolving credit facility and $93,800,000 under the term loan agreement. The borrowing capacity on the revolving credit facility was $350,000,000 as of June 30, leaving $300,000,000 of availability. We have a strong liquidity position and we believe we are able to take advantage of strategic opportunities with a net leverage that remains less than 1.5 times. In the quarter, we were able to leverage the health of our balance sheet and execute a roughly $28,000,000 share buyback of 5,600,000 Class A shares at $5 per share. Inventory at the end of the second quarter was $113,700,000 roughly in line with a year ago.

Speaker 3

We are pleased with our continued progress of our inventory management and are well positioned going into the back half of the year. Turning to our outlook. We are excited about the pipeline of new products we have planned for the back half of the year and the continued momentum we are seeing in our wholesale channel. With more than half of our sales anticipated in the second half of the year and a significant portion in the Q4, there is a lot of business in front of us, but we remain optimistic about our ability to deliver in the near and long term. As demonstrated in our first half results, The focus on driving profitable growth along with continued momentum in wholesale has enabled us to deliver on revenue while seeing strength on EBITDA margin.

Speaker 3

We reiterate a revenue range of $520,000,000 to $540,000,000 with the most likely outcome at the midpoint of the range of $530,000,000 While we are reiterating revenue guidance, we are raising our adjusted EBITDA target from 16.5% to 17.5% of 17% to 18% for the full year. In closing, our brands continue to at the highest levels, driving new innovation and creating incredible experiences for our customers. We are incredibly excited about the tremendous amount of growth in front of us. We will continue to focus on strategically investing for the future, while delivering profitable growth to our shareholders. I will now turn the call over to the operator to begin Q and A.

Speaker 3

Thank

Operator

So our first question comes from the line of Jason Bender of Citi. Your line is now open. Please go ahead.

Speaker 4

Good morning. Thanks for slotting me in. I'd just like to start on the guidance. First of all, Can you just give us a little bit more color on how you're planning the rest of the year? I think last quarter you were talking about cadence of 20% In Q3 and I can't remember the figure off the top of my head.

Speaker 4

And what is 40% in the Q4. Just any evolution on how you're thinking about that? And then specifically on the EBITDA margin guidance, can you just kind of unpack The upward revision there, it looks like it was largely a flow through of 2Q, but I'm curious if there's anything else behind it?

Speaker 3

Yes, absolutely. Great questions. So as we think about the back half of the year, we have stated it's roughly 20 in Q3 and roughly 40% in Q4. I did mention in previous quarters that there is going to be some timing dynamic around wholesale depending on if it goes out at the end of Q3 or early Q4, just the timing with our relationships with our retailers. So it's going to be I think if you think about 60% or roughly 60% in the back half, that's a good estimate.

Speaker 3

And 20 to 40 is probably a good estimate, but again, it's going to be based on the timing of when we actually ship out those wholesale orders for the holidays. So there's a little bit of flexibility there just as we dial in this new kind of landscape of wholesale. On the EBITDA margins, you're exactly right. So we kind of we raised the guidance based on our performance in the first half of the year. We're leaving flexibility in the back half.

Speaker 3

We've mentioned that our marketing spend is a variable lever that we can leverage and we can throttle it up and throttle it down. You saw us in the first half see strength in wholesale and we throttled it back some. However, in the second half, we have new product innovation, which we do expect that will probably throttle up marketing spend. And so that's why we're taking the advantage of just the benefit from that first half and we're revising our guidance up from an EBITDA margin standpoint, but with the flexibility to go ahead and lean into marketing spend in the second half.

Speaker 4

Got it. Makes sense. And then just in terms of the wholesale expansion, great to see the momentum there. I'm curious, have you started to have your 2024 shelf planning conversations with retailers. And if so, how are they going?

Speaker 4

Are they are you picking up the additional door shelf and end cap space that you were expecting. And just kind of any color on how that should evolve into 2024?

Speaker 2

We have started having those conversations with our retail partners. Certainly, some are more decelerated and have happened In a deeper way than others. But overall signs right now are very positive. We are seeing expansion in door count, better real estate in stores, Generally across the board, but particularly when we're talking about wholesale expansion, just to be more specific, it's Chevy's and Solo Soave, Those two brands in particular, which obviously drive the most volume inside of SOLO Brands. So good conversation so far.

Speaker 2

We're seeing really healthy momentum Across the board with our retail partners across those two brands specifically.

Speaker 4

Got you. Appreciate that color. And then if I could just sneak one more in. I was hoping you could just give us a refresh on how you're thinking about capital allocation and priorities from here, given you've clearly repurchased a lot of shares over the last of months from some of your sponsors and key stakeholders. So maybe just give us an update on how you're thinking about that into the rest of the year?

Speaker 3

Yes, absolutely. So as we said, kind of going into this year, we believe the focus on free cash flow generation, we expected it to be kind of over 100 percent of EBITDA. We've obviously shown that we can generate a lot of free cash flow. We're going to be very disciplined and strategic about how we use that capital. You saw that we did the repurchase in Q2.

Speaker 3

We've done with the TerraForm acquisition. We continue to look at strategic opportunities from an M and A standpoint. But we want to use our capital to the best of our ability that benefits our shareholders. But those are the 2 main things. And then of course, we're going to pay down our revolving credit line by the end of the year.

Speaker 3

So between paying off debt, not to the term loan, but our revolving credit line, on M and A opportunities and then what we did on the share buyback in Q2.

Speaker 4

Got it. Appreciate the color. I'll pause

Speaker 5

there and pass it on.

Operator

Thank you. Our next question comes from the line of Robert Omes of Bank of America. Your line is now open. Please go ahead.

Speaker 6

Hi, it's Maddy on for Robbie. Can you talk a little bit more about you called out the decrease in DTC revenue driven by the product mix shift and the decrease in marketing spend. Can you talk more about what it was, like what this product mix shift was? Thanks.

Speaker 3

Yes. So if you recall, we launched so MESA It was one of the big launches at Solo Stove and we launched that product at the end of Q3. And so as we're rolling over that, Some of the mix shift from an overall revenue standpoint is more orders are going out with Mesa than they were going out with Bonfire last this year. So if you think about and this kind of goes in with our wholesale strategy as well, as we introduce bonfires into the market with our wholesale retailers, Some of the products that our customers, they're still engaging with us and order count is up, but they're coming to us for the products that they're not Sarah Lee may be finding in their retailers. And so Mesa has become a bigger percentage of our mix and it's just a lower price point product.

Speaker 6

Got it. Thank you. And then the next Question is you recently added Terra Flame to your portfolio. Can you talk about the breakdown of wholesale to DTC revenue? And Does it have a similar profitability with the other brands in your portfolio as you look to market across brands?

Speaker 2

Yes, absolutely. So it does look similar from an overall mix standpoint. There's some good wholesale business coming through with TerraForm, particularly with Target. We're looking to expand that. Otherwise, strong direct to consumer marketplace business Coming out of Terraflam.

Speaker 2

From a margin perspective, really healthy gross margins that flow down through the P and L. So similar margin profile to what you would expect to see. I'll just remind everyone on the call, it's From a materiality standpoint, Fairlane is quite small compared to the rest of our platform. It's one that we Think has a lot of strength behind it and a big market opportunity, particularly amongst the growing Cellistope customer base. As we have the opportunity to take the fire inside, as we talked about our brewing s'mores indoors, that's one that we're really excited to lean into.

Speaker 2

So we think that there's A lot of market opportunity and market potential for that brand. Right now, we're very focused on integration And finding those synergies across the audiences as we look to 2024, I think you'll start seeing better momentum And strength behind that specific brand, the TerraForm

Speaker 6

brand. Great. Thank you.

Operator

Thank you. Our next question comes from the line of Peter Keith of Piper Sandler. Your line is now open. Please go ahead.

Speaker 5

Hey, thanks. Good morning, guys, and congrats on the improved profitability. Let me sticking on that topic. I just want

Speaker 2

to think about gross margin,

Speaker 5

not only in the back half of the year, but kind of going forward and The trajectory and potential to drive gross margin higher.

Speaker 2

Could you just walk us through

Speaker 5

the puts and takes somewhere, maybe around the wholesale Gross margin headwind and then how the dynamics of lower freight are also flowing through and should continue to flow through?

Speaker 3

Yes, for sure, Peter. So from a gross margin standpoint, kind of year to date, we've had about 1 150 basis points headwinds from kind of the mix shift to wholesale from the direct channel. And then that's offset by about 50 basis points of what I'd say is pricing discipline, so just being less promotional and then about 75 basis points from freight. We expected to have the benefit kind of in the second half. We started seeing it come through and our Q2 numbers.

Speaker 3

I expect it to be more in 100 basis points to 150 basis points in the back half. But from an overall mix standpoint, kind of going in, what we're expecting right now is that our overall mix kind of wholesale to direct to consumer space pretty consistent with the first half, but we should get a little bit additional tailwind from the freight. We do think from an overall year over year standpoint, we'll be about as promotional as we are we have been in the past in the back half on our holiday promotions. So we think pricing will probably stay relatively the same. We'll gain some from freight And then overall, we'll still have a little bit of the headwind, overall from the wholesale to or the direct to consumer to wholesale mix shift.

Speaker 5

Okay. That's helpful. I guess we'll work through that in the model, but I did just want to think about the DTC Sales, so is the I guess the down 14% and I know there's some product mix within that It's impacting is down 14% kind of the low point of the year, just based on your outlook or could DTC get a little bit worse from here, maybe in the back half.

Speaker 2

Thanks, Peter. So basically, if you just look at the front half of the year on a blended basis, so you had the down 14% in Q2, I think down 8% or 9 in Q1, but on a blended basis, roughly around down 12%. And if you look at the way we're thinking about it for back half, it's very similar. So Again, we've talked about this in the past. Our quarters tend to ebb and flow with wholesale, quarters 1 and 3 being a little bit higher wholesale, quarters 2 and And for being a little bit higher DSP, just based on the timing and seasonality of the business.

Speaker 2

And so exactly how that flows through quarter to quarter Again, some of us talking about this, but because we're newer in wholesale and we don't know exactly the timing of Q3 to Q4 sell in to some of our retail partners. It could shift slightly. But I think if you look at the front half of the year and you roll that to the back That's how we're thinking about it. So on a blended basis, we're anticipating or flowing through a roughly down 12% or so for the back half on the D2C.

Speaker 5

Okay. That's very helpful. Thanks so much guys. Appreciate it.

Operator

Thank you. Our next question comes from the line of Philip Blee of William Blair. Your line is now open. Please go ahead.

Speaker 7

Great. Thank you. Maybe you could just break down the sales outlook for the second half a bit more for us. How are you guys thinking about product newness? How much does international play into your expectations?

Speaker 7

And then how should that flow through to margins? Thanks.

Speaker 2

Yes. Thanks for the question. So just quickly on international. So Still less than 10% of our overall business. It's relatively new.

Speaker 2

Last year was our 1st full year, really having international markets open. And we're continuing to see good momentum there and we're excited about the opportunity. But as a relative percent of our overall business, Still less than 10%, and we don't anticipate that changing for the back half of this year. In terms of products and newness, innovation and our overall outlook, Summer mentioned this, but the back half of this year, there's definitely a lot of strength in the innovation pipeline. So we have Even starting this quarter, you'll start seeing healthy momentum in innovation and product rollouts.

Speaker 2

Those are going to continue even into the beginning parts in first half of Q4 as we really look to launch these products ahead of our Black Friday, Cyber Monday and the strength of that period. So In the back half of the year, not a lot changes from the front half of the year in terms of what we're seeing split wise by channel, split wise by Even region and the brands within the platform with the exception of Solaso having the strength that it does in Q4. But we do anticipate having product innovation really being able to lean in to the newness and some of the new products that we have rolling to the back half of the year. Those have already been planned into our forecast. So all year, we've kind of been planning that.

Speaker 2

So as we talk about having 60% of our revenue in the back half of the year, That's a healthy mix between the strength in Q4 and the planned back half product innovation that we're rolling out.

Speaker 7

Okay, great. And then you mentioned the opportunity for crossover demand. Can you maybe shed some light on where you are now with that? How often you of your customers shopping multiple brands and then your strategy of including a marketing insert is pretty similar to what you do for accessories, which you've seen a lot of success with. So How quickly do you think you can start to see some demand generation related to this initiative?

Speaker 7

Thank you.

Speaker 2

Yes. We're hopeful that we'll start seeing some of that demand flow through quickly, but not counting on it, certainly not dependent on it. So We'll see how it goes. We do think that the timing is really good for the brands to go and explore this. I think on our next call, we'll have a lot better data for you around what the response has been like, what customers are saying.

Speaker 2

It's really early for us to tell. We have some very, very early positive signals, but we really don't know at scale at all right now. By the end of this month, we'll have those marketing inserts in the packages and by the end of the quarter have much of So looking forward to talking about that on the next call. Don't want to preempt it too much yet just because we feel like we still have a lot to learn

Operator

Thank you. Our next question comes from the line of Brian Makanamara of Panacore Genuity. Your line is now open. Please go ahead.

Speaker 8

Hi. This is Madison Callan. I'm on for Brian. Thanks for taking our questions. I know this is probably not the easiest question to answer, but Is there any way to parse out how growth in the direct channel would have looked like in Q2 if you leaned into more marketing spend in the quarter?

Speaker 8

Like for instance, if you gave up a point or 2 of EBITDA margin, it looks like you see consensus EBITDA margin by more than 200 bps. So any helpful context for that would be great.

Speaker 2

Yes. We just didn't Think about it as much that way, truthfully. I think there certainly was room to grow revenue if we leaned into marketing spend. We were operating And as we always do in a positive ROAS format, meaning every dollar we spend is generating more dollars in revenue than what we're spending. That being said, especially at Solo Stove and Chubbies, again, our 2 biggest brands where we have the most momentum in wholesale, We just recognized that we were spending a lot of effort in those partnerships and we were putting a lot of inventory of some of our marquee foundational products.

Speaker 2

If you think so and so, lots of fire pits were being seeded into these retail partners. And we just did not see it to be a prudent strategy to really try to drive tons of marketing spend towards fire pit sales At the same time that we're pushing inventory and seeding it into our retail partners to create that foundation. So again, a short term pressure on D2C. We think in the long term, you'll start seeing a lot more brand awareness. We know that there are new eyeballs inside of retailers that are Getting a better idea of our brand and more familiarity with our brand.

Speaker 2

And then there will be a time and a season where we do lean into marketing spend. Summer just alluded to that as we talk about the back half of the year and some of the flexibility that that variable lever gives us in marketing spend. So The timing will come when we'll be able to lean in and we think it will be a good time for it. It just wasn't in Q2. So hard to gauge exactly what the impact could have been, but We do think it would have been or could have been positive if we would have, but we're looking at the back half of the year and even into 2024 and taken a more medium to long term approach.

Speaker 8

Great. Thank you. And then secondly with the enhanced product displays the Public Plans and Shield. Are there plans to roll those out more broadly? Or are they more like a pilot or test phase right now?

Speaker 8

Thanks.

Speaker 2

They have been in pilot test phases, but are quickly rolling beyond just test phases, with many of these retailers. Is a great example of that where it's expanded quickly beyond just the test. Public Land is very close to expanding beyond the test. And then conversations with other retailers are really starting to expand. The Chubby's in store display Has expanded this season, been very successful and it's expanding even more broadly.

Speaker 2

They've already indicated to us for 2024. So We're seeing a little bit of a mix between those. Some are still in test phase. Some are past test phase now and are being rolled out. Again, good momentum there.

Speaker 2

It's not all happening at once, but we do expect to have more prominent displays in more doors And have better real estate in stores as we roll to 2024 based on the momentum and the feedback that we're getting right now from retailers.

Speaker 8

Great. I'll pass it on. Thank you so much.

Operator

Thank you. As there are no additional questions waiting at this time, I'd like to hand the conference back over to John Merritt for closing remarks.

Speaker 2

Great. Thank you so much. We appreciate everybody being on the call. We're really looking forward to getting into the back half of the year here. We're excited about the newness and innovation upcoming and look forward to being with you guys in a few months.

Speaker 2

So thanks for attending today.

Operator

Ladies and gentlemen, this concludes SOLO Brands Incorporated 2nd quarter fiscal 2023 financial results call.

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