JOY (TSE:JOY) Co., Ltd. (TSE:JOY) is a Tokyo‐based company primarily engaged in the planning, development, manufacture and sale of amusement machines and related entertainment equipment. The company’s core product portfolio includes pachinko and pachislot machines, digital amusement cabinets and specialized gaming software. By integrating mechanical design with in‐house electronics and software development, JOY delivers advanced gaming solutions tailored to the needs of pachinko halls, amusement arcades and other leisure venues throughout Japan.
Since its founding in 1979, JOY has leveraged a combination of engineering expertise and market insight to introduce a series of innovative offerings. In the 1980s the company expanded its product lineup beyond traditional mechanical machines, investing in digital display technologies and network‐based device controls. This evolution laid the groundwork for cloud‐connectivity features and remote management systems that now support both machine diagnostics and real‐time performance monitoring.
While the majority of JOY’s sales volume remains concentrated in the domestic Japanese market, the company has systematically pursued expansion into Southeast Asia and select markets in Greater China. Regional subsidiaries and distribution partnerships enable localized customer service, parts supply and field maintenance. JOY also participates in industry trade shows and collaborates with hall operators to pilot new machine designs under live operating conditions.
Under the leadership of President Hiroshi Tanaka and a board comprised of seasoned professionals in engineering, marketing and operations, JOY continues to emphasize research‐driven product development. The company maintains multiple R&D facilities near Tokyo, where interdisciplinary teams work on next‐generation display systems, enhanced player‐interface mechanics and sustainable manufacturing techniques. This strategic focus on innovation positions JOY to address evolving trends in entertainment technology and operator requirements.
