Jamf Q4 2024 Earnings Report

Jamf EPS Results

• Actual EPS: N/A
• Consensus EPS: $0.16
• Beat/Miss: N/A
• One Year Ago EPS: N/A

Jamf Revenue Results

• Actual Revenue: N/A
• Expected Revenue: $162.47 million
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Jamf Announcement Details

• Quarter: Q4 2024
• Date: 2/27/2025
• Time: After Market Closes
• Conference Call Date: Thursday, February 27, 2025
• Conference Call Time: 4:30PM ET

Jamf (NASDAQ:JAMF) offers a cloud software platform for Apple infrastructure and security platform in the Americas, Europe, the Middle East, India, and Africa. Its products include Jamf Pro, an Apple ecosystem management software solution for IT environments; Jamf Now, a pay-as-you-go Apple device management software solution for small-to-medium-sized businesses; Jamf School, an apple mobile device management for schools; and Jamf Connect, a ZTNA solution that replaces legacy conditional access and VPN technology. The company also offers Jamf Protect, that provides purpose-built endpoint security and MTD for Mac and mobile devices; Jamf Business Plan, a Apple solution that automates the lifecycle of Apple devices, including device deployment, identity and access, management, and security; Jamf Safe Internet, that help schools protect minors from harmful content on the internet; Jamf Executive Threat Protection, an ADR solution for mobile devices that gives organizations the ability to extract critical device telemetry; Jamf's education apps empower teachers, parents, and students to control, manage, and secure devices inside and outside of the classroom. It sells its SaaS solutions through a subscription model, direct sales force, and online, as well as indirectly through channel partners, including Apple. The company was founded in 2002 and is headquartered in Minneapolis, Minnesota.

Jamf Q4 2024 Earnings Call Transcript

Key Takeaways

• Jamf delivered 8% year-over-year Q4 revenue growth and a 18% non-GAAP operating margin, exceeding the high end of its outlook and driving 12% full-year revenue growth.
• Annual recurring revenue grew 10% to $646 million, led by a 17% increase in security ARR to $156 million and record bookings across financial services and tech customers.
• International revenue rose 17% to account for over one-third of total sales, while the newly launched Jamf Partner Hub spurred a significant uptick in partner-led deal registrations.
• Trailing 12-month unlevered free cash flow margin improved to 12%, and management expects at least 75% free cash flow growth in 2025 as delayed billings normalize.
• For 2025, Jamf guides to roughly 8.1% revenue growth and a 21% non-GAAP operating margin, targeting a “rule of 40” run rate exit by fiscal 2026.

Presentation

[Operator]

Thank you for standing by, and welcome to JAM's Fourth Quarter twenty twenty four Earnings Conference Call. At this time, all participants are in a listen only mode. After the speakers' presentation, there will be a question and answer As a reminder, today's program is being recorded. And now I'd like to introduce your host for today's program, Jennifer Gamon, Vice President, Investor Relations.

[Jennifer Gaumond, Vice President, Investor Relations at Jamf]

Good afternoon, and thank you for joining today's call to discuss Jamp's fourth quarter and full year twenty twenty four financial results. Joining me on today's call are John Strohsel, CEO and David Rudeau, CFO. Before we begin, a reminder that shortly after the market closed today, we issued a press release announcing our fourth quarter and full year financial results. We also published our Q4 investor and earnings presentation along with an Excel file containing quarterly financial statements to assist with modeling. You may access this information on the Investor Relations section of jamf.com.

[Jennifer Gaumond, Vice President, Investor Relations at Jamf]

Today's discussion includes forward looking statements, which involve risks and uncertainties that could cause actual results and trends to differ materially from our forecast. For more details, please refer to the risk factors and other information discussed in our most recent SEC reports, including our most recent annual report on Form 10 ks. Jamf assumes no obligation to update forward looking statements, which speak only as of the date they are made. We will also reference some non GAAP measures related to Jamf's performance. Reconciliations to the nearest comparable GAAP measures are available in our earnings release.

[Jennifer Gaumond, Vice President, Investor Relations at Jamf]

To facilitate a full Q and A, please limit yourself to one initial question and one follow-up. Now, I'll turn it over to John.

[John Strosahl, Chief Executive Officer at Jamf]

Thanks, Jen. Jamf achieved strong results in Q4 with year over year revenue growth of 8% and non GAAP operating income margin of 18%, exceeding the high end of our outlook for each metric. This resulted in full year revenue growth of 12% and non GAAP operating income margin of 16%. I'm pleased that we met our objective of exceeding our financial targets for all four quarters of twenty twenty four. I'm especially proud of our team for delivering strong bookings growth in Q4.

[John Strosahl, Chief Executive Officer at Jamf]

This performance was driven by contributions across products, regions and size of business reflecting broader stabilization than we have seen in over the past two years. ARR grew 10% year over year to six forty six million dollars We continue to successfully target customers impacted by recent consolidation of unified endpoint management vendors. Our win rates for these customers spanning all industries and business sizes have remained elevated since late twenty twenty three. Additionally, we continue to see strength in our core Mac business, especially in the tech space. I'd like to share some of our successes we saw in Q4 across our four key growth vectors: security, mobile, international and channel.

[John Strosahl, Chief Executive Officer at Jamf]

In security, we continue to see demand for Jamf's Apple first security platform with 17% year over year growth in security ARR to $156,000,000 or 24% of Jamf's total ARR. Customers increasingly choose Jamf to meet both their management and security needs with Q4 representing another record quarter for ARR added for Jamf's business plan. This includes five financial services firms across North America and Europe and representing over $400,000,000,000 in market cap. One of the largest banks in The UK has grown their Mac and Jamf footprint over the last year with Jamf Pro and select divisions. In Q4, the bank expanded to Jamf business plan as part of its Mac Choice program rollout across the entire organization.

[John Strosahl, Chief Executive Officer at Jamf]

Key to winning this five year renewal was Jamf's ability to meet The UK's stringent regulatory requirements. Jamf's platform solution is seamlessly integrated across management and security ensuring that only authorized users on enrolled devices can safely access sensitive data. In mobile, we continue to demonstrate our ability to support organizations in any business setting, whether desk bound or not. In the tech space, one of the world's largest semiconductor manufacturers recently renewed and grew with Jamf Pro for mobile with plans to deploy over 60,000 mobile devices over three years. In the transportation space, we saw three global airlines expand with Jamf in Q4 as airlines increasingly seek out solutions for mobile devices both in the air and on the ground.

[John Strosahl, Chief Executive Officer at Jamf]

Jamf meets the varying needs of airlines with an integrated solution that can be used by pilots and in flight crews, ramp agents, baggage handlers and maintenance personnel. One of these airlines based in Asia became a customer in Q4 of twenty twenty three with Jamf Pro for pilot iOS devices. In just one year, the airline expanded with Jamf adding our new mobile security solution. This solution, which was launched in Q3, combines mobile threat defense and data policy with zero trust network access. Given the pilot iOS devices are mission critical during flights and are often used across the globe on various networks, Jamf's ability to both manage and protect these devices anywhere was key to this win.

[John Strosahl, Chief Executive Officer at Jamf]

We believe deskless opportunities will continue to grow as companies look to manage and secure all devices in their fleet regardless of location. Now turning to international, in 2024, revenue from geographies outside The U. S. Grew 17% to just over a third of our total revenue. We expect international revenues continue to increase as a percentage of our total revenue over time as we invest in strategic geographies outside The U.

[John Strosahl, Chief Executive Officer at Jamf]

S. We've utilized success with Lighthouse customers in certain geographies like Asia where our involvement in Japan's Giga project, which started back in 2020, has provided additional education opportunities across Asia. The Giga School project is a government funded initiative to provide at least one device to every student in Japan. In Q4, Jamf was selected by the Ministry of Education in Singapore for all student iPads due to our ability to meet the ministry's requirements for data encryption, threat detection and access control with Jamf School and Jamf Safe Internet. We're excited about the multiple opportunities that exist with other ministries of education across Asia as we continue to grow our business outside The U.

[John Strosahl, Chief Executive Officer at Jamf]

S. We're also working to capitalize on the success we've had outside The U. S. In the channel space with the goal of driving more of our business through our partners, increasing the efficiency of our go to market organization. One key milestone in this journey was the launch of the Jamf Partner Hub and our new partner program in Q3.

[John Strosahl, Chief Executive Officer at Jamf]

While it's early, we've seen significant uptick in partner led deal registrations since the program's launch. We're encouraged by the progress we've seen in such a short amount of time and are excited for what this is going to come and bring in the space. Twenty twenty four was a year of transformation for Jamf with a number of scalability and efficiency initiatives to drive future growth and margin expansion, including the launch of our new partner program and system updates. We're excited to see the continued benefits of these initiatives to our business as we progress toward our goal of achieving the rule of 40. I'm looking forward to 2025 and what it will bring as we continue to help organizations seed with Apple.

[John Strosahl, Chief Executive Officer at Jamf]

Now I'll turn it over to David to review our Q4 results and provide our 2025 outlook.

[David Rudow, Chief Financial Officer at Jamf]

Thanks, Jeff. We achieved strong results again in Q4 and are pleased with our ability to deliver beaten race quarters throughout the year. Year over year total revenue growth was 8%, exceeding the high end of our revenue outlook. Recurring revenue grew 9% and represented 98% of total revenues in Q4. This performance resulted in fiscal year revenue growth of 12%.

[David Rudow, Chief Financial Officer at Jamf]

Less strategic sources of revenue such as services and license continue to experience year over year declines as expected. Our net retention rate decreased slightly as expected to 104% in Q4 when compared to Q3. Gross retention rates remain consistent with historical levels. Non GAAP operating income exceeded the high end of our Q4 outlook at $30,000,000 or 18% margin and a 400 basis point improvement over Q4 twenty twenty three. For the full year, non GAAP operating income dollars more than doubled to $103,000,000 resulting in a full year non GAAP operating income margin of 16%.

[David Rudow, Chief Financial Officer at Jamf]

This margin reflects an 800 basis point improvement from 2023 and an 1,100 basis point improvement from 2022. This was driven by our continued commitment to disciplined investment while driving top line growth. The majority of non GAAP operating income margin improvement in 2024 came from two areas where we have focused our efficiency efforts, sales and marketing and general and administrative. Sales and marketing as a percent of total revenue improved 500 basis points in 2024 and G and A improved 200 basis points, both on a non GAAP basis. Our trailing twelve month unlevered free cash flow margin improved to 12% compared to 10% in the prior year with unlevered free cash flow dollars growing over 30% compared to the prior year.

[David Rudow, Chief Financial Officer at Jamf]

While we saw improvement in trailing twelve month unlevered free cash flow margin compared to the prior year, the 12% margin was lower than expected due to delayed billings and collections associated with our comprehensive systems update. We expect the payments related to these delayed billings to benefit 2025. Our platform supports approximately 33,200,000 devices and 76,500 customers. As we highlighted in Q3, we went live with new systems across sales and back office. This process included some minor data reconfiguration.

[David Rudow, Chief Financial Officer at Jamf]

Due to the timing of this change, validation of accounts and metrics continued through year end and immaterially impacted ARR customer count and device count previously reported for Q3. Excluding this reset, Q4 twenty twenty four device adds were similar to Q4 last year. Looking ahead, we plan to disclose device and customer count on an annual basis. These metrics do not capture the large opportunity that we have related to cross sell of mobile and security, which has been a key driver of our growth. Additionally, given our very large and diverse installed base, these counts are less meaningful and can vary based on the type of devices and size of customers we add on a quarterly basis.

[David Rudow, Chief Financial Officer at Jamf]

We believe that our quarterly ARR disclosure better informs investors of our financial performance. Q3 ARR was impacted by the MITRE data configuration work that continued through year end by $5,000,000 The adjustment impacted multiple historical periods and we chose to apply the cumulative impact to Q3 twenty twenty four. This adjustment included system corrections to ARR contract values post contract close and standardization of ARR calculations for customer billing frequency. As a result, we ended Q4 with ARR of $646,000,000 representing year over year growth of 10%. Security ARR grew 17% year over year to $156,000,000 Now turning to our outlook for 2025.

[David Rudow, Chief Financial Officer at Jamf]

We remain committed to being a profitable growth company and will build upon the progress we made in 2024, improving efficiencies while strategically investing for growth. I've spent my first four months at JAMF immersing myself in our business to fully understand our strategy, value proposition and growth opportunities. During this time, I've only become more excited for Jamf's future. Part of my work included analyzing our financial model and historic targets laid out during the Analyst Day last March. I believe in creating an achievable model that reflects current trends in our business, which is consistent with how guidance has been provided in the past.

[David Rudow, Chief Financial Officer at Jamf]

Given this, our 2025 revenue outlook reflects our growth profile exiting Q4. Changes from what was presented at the Analyst Day include: the annualized impact of our adjustment made to our Q3 twenty twenty four ARR base continued uncertainty in the selling environment due to ongoing layoffs and budget constraints in our end markets and a higher contribution from mobile, which is at a lower price point than Mac, but represents a large opportunity. As a result, for the first quarter twenty twenty five, we expect total revenues of $165,500,000 to $167,500,000 representing year over year growth of 9% to 10% non GAAP operating income of $35,500,000 to $37,500,000 representing a non GAAP operating income margin of 22% at the midpoint. For the full year 2025, we expect total revenue of $675,500,000 to $680,500,000 representing year over year growth of 8.1% at the midpoint. Non GAAP operating income of $142,500,000 dollars to $146,500,000 representing a non GAAP operating income margin of 21% at the midpoint at approximately 500 basis point improvement over fiscal year twenty twenty four.

[David Rudow, Chief Financial Officer at Jamf]

Given our strong margin profile, we anticipate unlevered free cash flow growth of at least 75%. We are committed to driving incremental operating margin improvement regardless of the environment. As you've seen over the last few years, we have significantly improved our non GAAP operating margin and we plan to continue this trend in 2025. Our objective is to exit fiscal twenty twenty six at a rule of 40 run rate as defined as the sum of the year over year revenue growth plus trailing twelve month unlevered free cash flow margin. I would also like to thank the entire global JAMF team for all the hard work and efforts over the last year and for welcoming me into my new role.

[David Rudow, Chief Financial Officer at Jamf]

Our team really personifies JAM's values of selflessness and relentless self improvement. They have made my transition seamless, helping me get up to speed quickly. I look forward to working alongside this great team as we execute our plan in 2025. Now we will take your questions. Operator?

[Operator]

Certainly. And our first question for today comes from the line of Jake Roberge from William Blair. Your question please.

[Jake Roberge, Equity Research Analyst at William Blair & Company, L.L.C]

Hey, thanks for taking the questions. Can you John, can you just talk about the recent trends you're seeing in the tech and education sectors? I know those spaces have seen some headwinds over the past few years, but it sounds like you started to see some signs of stability in the quarter. So I'd love to just dig in those comments a little deeper. And then what exactly you're expecting from those industries in 2025?

[John Strosahl, Chief Executive Officer at Jamf]

Yes, sure, Jake. Thanks for the question. Let's take it in parts. Q4 was a great quarter. We mentioned that in the prepared remarks.

[John Strosahl, Chief Executive Officer at Jamf]

We had nice bookings. One quarter doesn't make a trend, but we're encouraged by that. So we're excited about that in the tech space. We've seen some growth as well, particularly in the Mac, which is always good. Mobile especially, mobile and mobile security are two areas that we've seen a lot of uptake in, across retail, across transportation, airlines as an example.

[John Strosahl, Chief Executive Officer at Jamf]

We use that as well in the prepared remarks. Those are very encouraging signs. And we shouldn't forget about education at all. It's one, it's still a material part of our business. And it's something that as we watch and work with these jurisdictions, both in The U.

[John Strosahl, Chief Executive Officer at Jamf]

S. And internationally, they spend money in late twenty twenty and then throughout 2021. Now in 2025, we're starting to see the beginnings of some of those organizations coming back and not only refreshing some devices, but also having some spend. We saw some of that in early in the Giga project example for the version two of the Giga project. We've also announced the Ministry of Education in Singapore has also selected us for their country there.

[John Strosahl, Chief Executive Officer at Jamf]

So we're looking at a lot of opportunity on both the education side as well as the tech side as we see buyer confidence return.

[Jake Roberge, Equity Research Analyst at William Blair & Company, L.L.C]

That's helpful. And then security growth ticked below 20%.

[Jake Roberge, Equity Research Analyst at William Blair & Company, L.L.C]

Can you help us understand how much of that growth was impacted by the data reclassification reclassification that you went through this quarter? And then could you just talk about how demand and pipeline is trending for that suite as we've gotten into the New Year?

[David Rudow, Chief Financial Officer at Jamf]

Yes, Jake, this is David. I'll take that first part of the question. Yes, the ARR adjustment did impact the security business that was that takes about 2% of growth off of the number. So it would have been 19% versus 17%. And I think John might have mentioned this as well, but on the mobile side, we did see a very nice quarter of mobile as well, which does result in half the cost about from Jamf Pro. And then what was the second question?

[Jake Roberge, Equity Research Analyst at William Blair & Company, L.L.C]

The second question was just around how just demand for that solution and pipeline is trending in the New Year.

[John Strosahl, Chief Executive Officer at Jamf]

For the security solution. Yes, I mean that and like I mentioned before, we're seeing a lot of interest in that. Even companies or organizations that have started with the management side of it, they've really seen the benefit of the Apple specific security side of it as well. And last year we announced, I think it was Q3, we got an award for the best mobile security solution. And that is really picking up in across both commercial as well as education.

[John Strosahl, Chief Executive Officer at Jamf]

As we look some of these jurisdictions are required to have security products on their educational devices and we benefited from both of those. So we're seeing again, we're seeing some encouraging signs, a bit early to call it a trend. Every come back I've seen has been a bit choppy. And so we're making sure that we're looking at that and managing it according to what our customers need.

[Jake Roberge, Equity Research Analyst at William Blair & Company, L.L.C]

Very helpful. Thanks for taking the questions.

[Operator]

Thank you. And our next question comes from the line of Koji Ikeda from Bank of America. Your question please.

[Koji Ikeda, Director - Enterprise Software Equity Research at Bank of America]

Yes. Hey guys, thanks so much for taking the question. I just have one. And so when

[Koji Ikeda, Director - Enterprise Software Equity Research at Bank of America]

I look at the commentary or I'm sorry, the guidance, it does imply you're going to reach somewhere around a rule of 30 for 2025 with revenue growth and unlevered free cash flow margins, somewhere around there with the back of the envelope math. But I think I just heard David, I think you said in your prepared remarks that you're trying to get to a rule of 40 in 2026. And so that does imply some sort of either revenue XL or unlevered free more unlevered free cash flow unlock. And so I know you're not guiding to 2026, but how do we think about the kind of the levers to get to that rule of 40 in 2026?

[David Rudow, Chief Financial Officer at Jamf]

Yes. No, thanks for the question Koji. Yes, I think in the prepared remarks, our goal is to exit 2026 at a rule of 40 run rate. And so that will come from the revenue growth and our continued focus on margin expansion. If you look before the last two years, we've increased margins by 1,100 basis points.

[David Rudow, Chief Financial Officer at Jamf]

And based on the guidance for this year, we expect to increase margins by another 500 basis points.

[Koji Ikeda, Director - Enterprise Software Equity Research at Bank of America]

Got it. Thank you. That's super helpful. Actually, maybe if I could squeeze in one here. So security, maybe a follow-up to the prior question about the slowdown in security growth and fully understand the reclass of the ARR.

[Koji Ikeda, Director - Enterprise Software Equity Research at Bank of America]

But what is your confidence today of security being one of the stronger growth drivers of ARPU growth in 2025 and beyond?

[John Strosahl, Chief Executive Officer at Jamf]

Koji, this is John. I'm very confident. We've actually won management deals because of our security component. In fact, we even announced when we won the Ministry of Education for Taiwan, the only reason we got that is because we had security alongside our management piece of it. And there's no other company that does Apple specific management and security at scale other than us.

[John Strosahl, Chief Executive Officer at Jamf]

And as we see, but they don't do it all at once. They'll start with a department, then other departments will start to use that or they'll start with management and then when they've expanded into the security spot of it. So I really see that as a bright spot. I see, I wouldn't imagine us not having a security component at this point. So I'm encouraged.

[Koji Ikeda, Director - Enterprise Software Equity Research at Bank of America]

Thanks guys.

[Operator]

Thank you. And our next question comes from the line of Matt Hedberg from RBC. Your question please.

[Matthew Hedberg, Managing Director, Software Research at RBC Capital Markets]

Great. Thanks for taking my questions. John, I think at the top of the call you mentioned some share shift, presumably VMware Broadcom. I'm wondering if you could maybe double click on a little bit of that. Is that actually improved now?

[Matthew Hedberg, Managing Director, Software Research at RBC Capital Markets]

I mean we heard of some pretty significant price increases in the channel. Maybe just a little bit more commentary on some of the competitive dynamics you're seeing there.

[John Strosahl, Chief Executive Officer at Jamf]

Yes. From a, hey Matt, this is John. From a competitive standpoint, it's been pretty consistent with what we've seen over the past, I'd say year, year and a half. We haven't really seen any much ebbs and flows there. We continue to have a replacement market.

[John Strosahl, Chief Executive Officer at Jamf]

That's not all going to happen at once because a lot of those customers have a longer multi year contracts as they come up. But we are seeing them come over. There's concern about innovating at the pace of Apple without the funding and investment in R and D to do that. Of course, that's what we do every day all day. So we're winning customers because of it and we're going to continue to do so.

[Matthew Hedberg, Managing Director, Software Research at RBC Capital Markets]

Got it.

[Matthew Hedberg, Managing Director, Software Research at RBC Capital Markets]

Helpful. And then David, for you on the guide for this year, I know you don't guide ARR. Should we think should ARR grow roughly in line? I think revenue was guided if I looked at it, it was about 8% growth, if I looked at that right. Should we think about ARR kind of going in line with revenue?

[Matthew Hedberg, Managing Director, Software Research at RBC Capital Markets]

And maybe just some of the underlying conservatism that you embedded in kind of your full year outlook from a revenue perspective would be helpful.

[David Rudow, Chief Financial Officer at Jamf]

Yes. No, that sounds good. Thanks, Matt. Yes. So in ARR, we do not guide to ARR.

[David Rudow, Chief Financial Officer at Jamf]

I think the ARR numbers that we posted 9.8% growth, I mean, that's what we're entering into 2025 with, and that was the starting point of our growth for the year that we were looking at on the revenue side. I think to give a little more color on the guidance in terms of sequentials, we expect it to be down sequentially, seasonally as it was last year in Q2 and then continue to improve sequentially throughout the year. And then on the margin side, we think operating margins will be down sequentially as well. We do have merit increases and some additional cost cloud costs that are coming in. We have Azure now as a partner in the marketplace.

[David Rudow, Chief Financial Officer at Jamf]

And then the operating margin should increase throughout the year as well.

[Matthew Hedberg, Managing Director, Software Research at RBC Capital Markets]

Got it. Thanks a lot guys.

[Operator]

Thank you. And our next question comes from the line of D. J. Hynes from Canaccord Genuity. Your question please.

[Dj Hynes, Analyst at Canaccord Genuity Inc]

Hey, good evening guys. If I could pick up on the thread that David just mentioned, which is the Azure channel now live. Look, you have experience of already adding AWS as a channel partner and seeing how that's progressed. Realizing it's still super early with Azure, but how has that looked relative to what you saw in the early days of the AWS relationship? And I guess more interestingly, like any learnings from working with that first hyperscaler relationship that you can apply to what you're doing with Microsoft?

[John Strosahl, Chief Executive Officer at Jamf]

Yes, D. J, this is John. It's encouraging. Again, we had great success and we continue to have great success with Amazon and being on that marketplace. And that's one of the reasons why we lead really hard into the Azure marketplace because we saw such good success there.

[John Strosahl, Chief Executive Officer at Jamf]

We had customers buy because of it because they could use AWS dollars and now Azure dollars as well as spend toward and to buy our product because we use cycles for that cloud product. We like you said, it's early days. We've done a lot of go to market and sales enablement for the Microsoft team as well as our own team. We've had their executives in here talking to our salespeople, getting them up to speed and we've got great traction. So again, I'm encouraged by the early days and watching this move forward.

[John Strosahl, Chief Executive Officer at Jamf]

I'm encouraged also by the partnership with Microsoft. They've leaned into it heavily, which I was pleasantly surprised, I guess, by that. But we continue to work together and I'm looking for great things from this on the Azure side, just like we saw and continue to see on the Amazon side.

[Dj Hynes, Analyst at Canaccord Genuity Inc]

Yes, good. Okay. And then John, look, I know you guys went through a period of kind of down sell pressures, but I'm curious, like how much shelfware or unused license capacity do you think is still out there in the base? And the reason I asked, like if we start to see an improvement in hiring at some point, does Jamf immediately start to benefit from that or is there unused capacity that still needs to be soaked up first? Just help me think through those dynamics.

[John Strosahl, Chief Executive Officer at Jamf]

Yes. We monitor that pretty closely because cloud product, we know what devices have been enrolled and what's being used at that point in time. So there's not we're not afraid of that or worried about that at this point. We do see when companies continue to expand over Apple footprint and then also adding management onto the security or security onto the management piece of it. So we've got that expansion there as well.

[John Strosahl, Chief Executive Officer at Jamf]

We when hiring does return, we saw some uptick of that in Q4 in some areas, but not across the board yet and something we can count on going forward. So we're looking at that very closely. But I don't see like we have to take a big pause when hiring returns before we can start generating again. I think that that is commensurate with hiring as well. Yes, good.

[John Strosahl, Chief Executive Officer at Jamf]

But again, we say that's not our only way to grow revenues. Yes, yes. It's through device expansion, but certainly it's one of them.

[Dj Hynes, Analyst at Canaccord Genuity Inc]

Yes, very clear. Okay. Thank you guys. Appreciate it.

[Operator]

Thank you. And our next question comes from the line of Raimo Lenschow from Barclays. Your question please.

[Raimo Lenschow, Managing Director at Barclays]

Hey, perfect. Thank you. Going back like you saw this quarter like strength in mobile and obviously that's coming at a lower price point as you said, but it's kind of a bigger market. Do you think that's the beginning of a trend? What's driving that?

[Raimo Lenschow, Managing Director at Barclays]

Like can you kind of talk to that a little bit more because obviously the opportunity there would be exciting?

[John Strosahl, Chief Executive Officer at Jamf]

Yes, Biren, well this is John. It is exciting. When people ask me what excites me about the business, it's the deskless workflow and that's primarily mobile. We're seeing companies and education use mobile in ways that we haven't anticipated in the past and it's just a market that hasn't been there before. And so we saw, like I mentioned in the prepared remarks, we saw some couple of airlines expand tremendously.

[John Strosahl, Chief Executive Officer at Jamf]

I mean, it started in the pilot cockpit with the iPads and then it went to the behind above the wing with the iPhones up and down the aisle. And then it extended from that onto below the wing and the maintenance people are using iPads to make sure that they have all of the instructions they need for their maintenance work and tool tracking and all those things, stuff we never thought about. So and all of that's mobile. So that's really what's encouraging me is the mobile side of it. And then when they do expand to the mobile, they think, oh, there's we need to make sure that these endpoints are secured as well as managed.

[John Strosahl, Chief Executive Officer at Jamf]

And that's where we can lean into the security side.

[Raimo Lenschow, Managing Director at Barclays]

Yes, okay, perfect. Makes sense. And then David, it's kind of like your guidance now. How do you think about your the level of conservatism you kind of build in here? How does macro play into your guidance outlook?

[Raimo Lenschow, Managing Director at Barclays]

Just kind of talk a little bit about your philosophy here. Thank you.

[David Rudow, Chief Financial Officer at Jamf]

Yes. So I believe in an achievable model. And I would say the guidance process is very similar. My belief in how to do it is very similar to how JAMF has done it over the years, the beat and race model, of course. But at the end of the day, what we looked at is what is the exit run rate for ARR and then we based our model on that.

[David Rudow, Chief Financial Officer at Jamf]

There is business, as John said, mobile is strong, security is strong, international. It feels like we are in a very good position entering into 2025.

[Raimo Lenschow, Managing Director at Barclays]

Okay, that's clear. Thank you.

[Operator]

Thank you. And our next question comes from the line of Joshua Riley from Needham and Company. Your question please.

[Joshua Reilly, Senior Analyst at Needham & Company]

All right. Thanks for taking my questions. So with the NRR declining two points sequentially, I believe it was spot on with the guidance that you gave for NRR. I believe it was at the beginning of last year. I'm just curious, how did you have such strong visibility into the direction of the NRR throughout the course of the year?

[Joshua Reilly, Senior Analyst at Needham & Company]

And should we expect that maybe this is a bottom or could it decline again sequentially into 2025? Or maybe just how are you thinking about trends around NRR moving throughout the course of this year? Yes.

[David Rudow, Chief Financial Officer at Jamf]

Thanks, Josh. Yes, we have a very good modeling team here at Jamf that does a great job on the NRR side. Yet it did decline $105,000,000 to $104,000,000 and looking forward into our assumptions for the coming year, we do think it will begin to improve during the year probably in the back half of the year. But we are focused on the upsell and the cross sell. And I think as the macro does improve, well, I think we're in a really good position to see some traction there as well.

[David Rudow, Chief Financial Officer at Jamf]

But yes, so $104,000,000 for the quarter and it should improve throughout the year.

[Joshua Reilly, Senior Analyst at Needham & Company]

Got it. And then as we're looking at the guidance for the year with the pretty significant ramp in free cash flow, can you just talk to the line of sight that you have right now to that cash flow ramp? And could billings or collections disrupt that potentially? Is that something we should be considering? And how do you consider using excess cash throughout the course of the year given that there is convertible debt that's due, I believe, in fall of twenty twenty six?

[David Rudow, Chief Financial Officer at Jamf]

Yes. So on the cash flow side, DSOs increased eighty two days in Q4. Normally, it's in the high 60s. So we anticipate that that will improve throughout the year as our collections increase throughout the time period. In terms of the capital allocation strategy, we look at that quarterly.

[David Rudow, Chief Financial Officer at Jamf]

We have a $175,000,000 line of credit that's untapped. We have $225,000,000 on the books at the end of the year. And so we look at that, whether it's look at M and A, additional organic growth opportunities that we look at. So I think we're fairly comfortable with our cash flow numbers for the year and where we're sitting right now. I'd also like to touch on kind of the system upgrade that we did.

[David Rudow, Chief Financial Officer at Jamf]

I think it positioned us really well as we look out towards the future. We upgraded to Oracle. We have sales force that we implement as well. And it really puts us in a position to scale the business looking out towards the future. We can now bill in local currency.

[David Rudow, Chief Financial Officer at Jamf]

We have the partner channel that we've seen really strong growth from, good traction right out of the gate. And this will take us for the next number of years as we continue to grow. There's probably no limit in how big we can get on this platform.

[Joshua Reilly, Senior Analyst at Needham & Company]

Great. Thanks guys.

[Operator]

Thank you. And our next question comes from the line of Patrick Walravers from CitizenJMP. Your question please.

[Nicholas Jones, MD - Internet Equity Research at Citizens JMP]

Hi. Thanks for taking my question. This is Nick on for Pat. John, one for you. So Apple devices typically have an end of life of five years.

[Nicholas Jones, MD - Internet Equity Research at Citizens JMP]

Is this consistent with what you're seeing with your customers? If not, how has this changed over the past three years, say?

[John Strosahl, Chief Executive Officer at Jamf]

Yes, Nick, this is it's pretty consistent. I mean, we typically factor in four years, but we've seen that elongate a little bit just given some uncertainties in the market and there were some budget constraints and things like that from our buyers across the board, not just for Jamf, but across the board. And so we've seen companies extend the lifecycle of those products a little bit.

[John Strosahl, Chief Executive Officer at Jamf]

Remember when everybody had to learn from home and work from home in 2020, there was a lot of devices purchased at that point in time. And so we watch that very closely, talk to our customers on when that's going to come. And those choice programs really work to our benefit because as we've seen in the studies that have been published, two thirds of the people given a choice of a device will choose an Apple device even if they had a PC their first time around and then they will choose that. So we tend to are encouraged by that as those devices come to end the life.

[Nicholas Jones, MD - Internet Equity Research at Citizens JMP]

Got it. Thank you very much.

[Operator]

Thank you. And our next question comes from the line of Rob Owens from Piper Sandler. Your question please.

[Aidan Anselmo, Investment Banking Analyst at Piper Sandler Companies]

Hi, this is Aidan on for Rob Owens.

[Aidan Anselmo, Investment Banking Analyst at Piper Sandler Companies]

Thank you for taking my question. With recent success in education, can you talk about the partner general role internationally? And so how are you thinking about a future roadmap for added security capabilities?

[John Strosahl, Chief Executive Officer at Jamf]

Okay. So, this is John. So just so I understand the question, how do we think about our channel program and how it relates to education and then how security impacts that? Did I get that right?

[Aidan Anselmo, Investment Banking Analyst at Piper Sandler Companies]

Yes.

[John Strosahl, Chief Executive Officer at Jamf]

Okay. Well, so on the channel program, for education, again, we're encouraged by the signs we've seen in education, both domestically and internationally. We mentioned a couple of those international opportunities that we've had, not just across Europe, but also across Asia and in The U. S. As well.

[John Strosahl, Chief Executive Officer at Jamf]

Our resellers, they work very closely with education, especially outside The U. S. Our product does go through the channel partners outside The U. S. And inside The U.

[John Strosahl, Chief Executive Officer at Jamf]

S. For education. The security component really is something that does set us apart and it's a requirement for more and more jurisdictions to include a security component. As I mentioned earlier on the call that the reason we won the Ministry of Education in Taiwan was specifically because we had a security component and we're seeing that consistent across other areas and other jurisdictions as well. So we're encouraged by the fact that we do have management and security, not just the on device security, but also the network filtering security piece as well.

[John Strosahl, Chief Executive Officer at Jamf]

And then also how that works how that relates to the channel because they have to supply both of those solutions and to the extent that they can provide both of them in one product that's really what's important to them and to their customers.

[Operator]

Does that answer your questions?

[Aidan Anselmo, Investment Banking Analyst at Piper Sandler Companies]

Yes. Thank you.

[Operator]

Thank you. Our next question comes from the line of Sameet Chatterjee from JP Morgan. Your question please.

[Priyanka Thapa, Equity Research Associate at J.P. Morgan]

Hi, Priyanka Thapa on for Samik. I have a couple of questions. First of all, you're seeing you saw some growth in Mac in the tech vertical. Are there any verticals where you're like noticing some sluggishness in the Mac? What's kind of driving that?

[Priyanka Thapa, Equity Research Associate at J.P. Morgan]

And what can be done, what trends need to happen in order for that to improve, if anything? And I have a follow-up.

[John Strosahl, Chief Executive Officer at Jamf]

Hi, Priya. This is John. As far as sluggishness in the Mac, we haven't seen it really. We've not seen as robust of a growth as we've seen in the past, but we haven't seen it go backwards by any way, shape or form. As I mentioned, when end users are given a choice and more and more companies are providing that choice to their employees, we do see them choose a Mac more often.

[John Strosahl, Chief Executive Officer at Jamf]

We just haven't seen as robust growth in the past, just given the hiring trends and buyer confidence. So but we look forward to that continuing. We have seen a nice little uptick in Mac and FitTech. Tech is one of our largest industries only because a lot of them again were immediately remote workers and they're kind of the first wave of that as those devices get a little older.

[Priyanka Thapa, Equity Research Associate at J.P. Morgan]

All right, fantastic. And basically my follow-up is along those lines, what are your expectations for hiring trends in like 2025? Do you expect something more like stronger through like tech and other verticals or is this going to be like a broad based uplift?

[John Strosahl, Chief Executive Officer at Jamf]

It's hard for us. I'm not an economist. I don't know. I read what the same documents that you read. We were encouraged by some nice uptick in Q4, but one quarter does not a trend make.

[John Strosahl, Chief Executive Officer at Jamf]

So we're cautiously optimistic, but we're not ready to call that yet along with the broader market.

[Priyanka Thapa, Equity Research Associate at J.P. Morgan]

All right. Thank you so much.

[Operator]

Thank you. And this does conclude the question and answer session of today's program. I'd like to hand the program back to John Strassell for any further remarks.

[John Strosahl, Chief Executive Officer at Jamf]

Thanks, Jonathan. And thanks everyone for your time today. We finished fiscal year 2024 with great momentum. We look forward to extending our leadership position and I'm exceptionally proud of the team's agility and adaptability they've shown in the past year. All of us are very energized about the future.

[John Strosahl, Chief Executive Officer at Jamf]

If you can't tell, both David and I will be participating in some conferences next week and we look forward to seeing some of you there. So hopefully you can join us. Thank you again for joining us today and have a great evening.

[Operator]

Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.

Participants

Executives

• Jennifer Gaumond, Vice President, Investor Relations
• John Strosahl, Chief Executive Officer
• David Rudow, Chief Financial Officer

Analysts

• Jake Roberge, Equity Research Analyst at William Blair & Company, L.L.C
• Koji Ikeda, Director - Enterprise Software Equity Research at Bank of America
• Matthew Hedberg, Managing Director, Software Research at RBC Capital Markets
• Dj Hynes, Analyst at Canaccord Genuity Inc
• Raimo Lenschow, Managing Director at Barclays
• Joshua Reilly, Senior Analyst at Needham & Company
• Nicholas Jones, MD - Internet Equity Research at Citizens JMP
• Aidan Anselmo, Investment Banking Analyst at Piper Sandler Companies
• Priyanka Thapa, Equity Research Associate at J.P. Morgan