Karooooo (NASDAQ:KARO) Ltd is a global provider of cloud-based telematics and Internet of Things (IoT) solutions for both consumer and commercial vehicle markets. Through a subscription-based model, the company offers real-time tracking, diagnostics, and analytics platforms designed to enhance vehicle security, driver safety, and operational efficiency. Its solutions are delivered via a scalable software-as-a-service (SaaS) architecture, allowing customers to access data and reporting tools through web and mobile interfaces.
The company’s product suite includes fleet management systems that monitor vehicle location, speed, fuel consumption, and maintenance alerts, as well as stolen vehicle recovery and driver behavior modules. Karooooo also provides insurance telematics for usage-based insurance programs, helping insurers and policyholders reduce risk and premiums by analyzing driving patterns. For individual consumers, the company offers personal tracking devices that deliver anti-theft protection, roadside assistance, and journey history.
Karooooo traces its roots to Cartrack, founded in 2004 in South Africa, which established an early foothold in vehicle tracking across the Africa, Middle East, and Asia-Pacific regions. In 2020, the organization reorganized under the Karooooo Ltd holding structure to pursue global expansion. Since listing on the Nasdaq in late 2021 under the ticker KARO, the company has completed strategic acquisitions including Masternaut, a leading European telematics provider, and Fleetmatic in Latin America, broadening its geographic footprint and enhancing its technology stack.
Headquartered in Jersey, Channel Islands, Karooooo serves more than two million subscribers across over 20 countries. Under the leadership of CEO Zak Calisto and a seasoned executive team, the company continues to invest in product innovation, network expansion, and data analytics capabilities. Its international presence spans Europe, the Americas, Asia-Pacific, and the Middle East, positioning Karooooo as a diversified telematics player focused on delivering end-to-end connected-vehicle services.
