RE/MAX (NYSE:RMAX), commonly known as RE/MAX, is a global franchisor of real estate brokerage services founded in 1973 by Dave and Gail Liniger. The company pioneered a high-commission model for independent real estate agents, empowering them to build their own businesses under the RE/MAX brand. Over the decades, RE/MAX has grown into one of the industry’s largest and most recognized networks, distinguished by its “Above the Crowd” tagline and commitment to innovation in residential and commercial property transactions.
At its core, RE/MAX provides franchising services, marketing support, and operational systems to independently owned and operated brokerages. The company’s offerings include lead generation tools, training programs, proprietary transaction management software, and brand marketing campaigns. These services are designed to help agents and brokers enhance their productivity, expand their client base, and streamline administrative processes.
RE/MAX’s network spans more than 110 countries and territories, with over 8,000 independently owned offices and approximately 130,000 agents worldwide. This global footprint enables the company to facilitate cross-border referrals and offer localized expertise in major real estate markets including North America, Europe, Asia, and Latin America. RE/MAX also provides specialized services for luxury and commercial properties through its RE/MAX Collection and commercial divisions, catering to high-net-worth individuals and institutional clients.
The Company’s leadership includes Executive Chairman Bob Wells and President & CEO Nick Bailey, who bring extensive experience in real estate franchising, technology integration, and brand development. Under their guidance, RE/MAX continues to invest in digital platforms, agent education, and strategic partnerships aimed at improving customer experience and driving long-term growth. The company remains focused on enhancing its value proposition to agents, brokers, and consumers amid evolving industry trends.
