Bally’s Corporation is an integrated casino entertainment company operating a diversified portfolio of land-based casinos, online gaming platforms and sports betting venues across the United States. The company’s physical properties include full-service resort casinos, racinos and entertainment destinations offering gaming, hospitality, dining and live events. In addition to its traditional brick-and-mortar footprint, Bally’s has developed digital gaming and sports wagering platforms under brands such as Bally Bet and iCasino, leveraging proprietary technology and strategic partnerships to deliver online sports betting and interactive casino experiences.
Tracing its roots to the Bally Manufacturing Company founded in 1932, the modern Bally’s emerged through a series of mergers and acquisitions led by investment firm Standard General. In 2020, Twin River Worldwide Holdings acquired the rights to the Bally’s name and subsequently rebranded the combined enterprise as Bally’s Corporation. This transformation revived the iconic gaming brand while positioning the company for growth in both land-based and digital segments of the gaming industry.
Today, Bally’s operates properties in more than a dozen states, including key markets such as New Jersey, Illinois, Massachusetts, Louisiana and Nevada. Its land-based portfolio features marquee destinations like Bally’s Atlantic City and Bally’s Chicago, alongside regional casinos and racetracks that provide pari-mutuel wagering, slot machines and table games. Bally’s continues to expand through development projects, joint ventures and partnerships aimed at enhancing its destination resorts and broadening its presence in emerging markets.
Under the leadership of CEO George Papanier and Chairman Soo Kim of Standard General, Bally’s has prioritized technological integration, brand expansion and operational efficiency. The company’s digital segment, powered by Bet.Works technology, supports online sports wagering and iGaming offerings in multiple jurisdictions. Bally’s ongoing strategy focuses on expanding its omnichannel platform, leveraging data analytics and strengthening its entertainment portfolio to drive long-term value for shareholders and customers alike.
