Zeta Global (NYSE:ZETA) (NYSE: ZETA) is a cloud-based marketing technology company specializing in data-driven customer engagement solutions. The firm provides a suite of AI-powered tools designed to help businesses acquire, grow and retain customers across digital channels. Through its proprietary Zeta Marketing Platform, the company enables personalized communications at scale, leveraging advanced analytics and real-time decisioning to optimize campaign performance.
The company’s core offerings include a customer data platform (CDP), identity resolution services, email and digital advertising, and lifecycle marketing. Its Zeta Identity Graph aggregates and unifies first- and third-party data sources to create persistent, privacy-compliant customer profiles. These profiles feed into machine learning models that power individualized marketing messages across email, mobile, social and display advertising. Complementary services, such as loyalty program management and CRM integration, extend the platform’s reach into both B2C and B2B markets.
Founded in 2007 as Climb Channel Solutions and later rebranded Zeta Interactive before adopting its current name, Zeta Global has grown through strategic acquisitions and organic product development. Notable acquisitions include Sizmek’s ad-serving business to enhance its demand-side platform and Boomtrain to bolster AI-driven personalization. The company completed its initial public offering in October 2021, marking a milestone in its evolution from a digital marketing agency to a full-service marketing cloud provider.
Zeta Global serves clients across North America, Europe and Asia-Pacific, catering to industries such as retail, financial services, travel and entertainment. Led by co-founder and CEO David A. Steinberg, with former Apple CEO John Sculley as chairman, the organization emphasizes a data-centric approach guided by privacy standards and scalable technology. Headquartered in New York City, Zeta maintains offices in major global markets to support its multinational customer base.
