European Wax Center (NASDAQ:EWCZ) International Inc. is a leading franchisor and operator of specialty beauty salons focused on hair removal and skincare services. Headquartered in Plano, Texas, the company has established a strong presence throughout the United States and Canada, with over 900 salons operating under its brand. European Wax Center’s core mission is to deliver a consistent, high-quality waxing experience that caters to both men and women seeking professional hair removal treatments.
At the heart of the company’s offering is its proprietary Comfort Wax® system, designed to minimize discomfort while effectively removing hair from the face and body. In addition to waxing services, European Wax Center salons provide a range of complementary skin care treatments, including brow shaping, body scrubs and hydrating enhancements. Retail offerings encompass a suite of take-home products—pre- and post-wax cleansers, exfoliators and lotions—formulated to extend the benefits of in-salon treatments and support clients’ skin health between visits.
European Wax Center operates primarily under a franchise model, granting franchisees the rights to open and operate salons under the brand while providing comprehensive training, support and supply chain management. Revenue streams include initial franchise fees, ongoing royalties, product sales and corporate-owned training academies. This balanced mix enables the company to benefit from both recurring service income and retail product distribution across multiple markets.
Founded in 2004 in Aventura, Florida, European Wax Center was launched by a team of entrepreneurs who recognized growing consumer demand for specialized hair removal solutions. Over nearly two decades of expansion, the company has maintained a focus on innovation in service delivery, employee training and product development. Under the leadership of President and CEO Raj Nair, European Wax Center continues to pursue selective market growth opportunities and enhancements to its customer experience framework.
