WideOpenWest (NYSE:WOW) (NYSE:WOW) is a broadband and entertainment service provider offering high-speed internet, cable television, and digital voice solutions to residential and business customers. The company operates a hybrid fiber-coaxial network infrastructure designed to deliver reliable connectivity and a range of video and voice products across its footprint. Cable TV offerings include both traditional linear channels and on-demand streaming options, while its internet services span tiered speeds to meet diverse bandwidth needs.
Founded in 1996, WideOpenWest has grown through strategic acquisitions and organic expansion. A notable milestone came in 2012 with the merger of WOW! and Knology, strengthening its network reach and customer base. Since then, the company has continued to invest in technology upgrades, deploying DOCSIS 3.1 and other enhancements to support faster speeds and improved network performance, as well as expanding its gigabit internet availability in key markets.
WOW! primarily serves suburban and urban communities in the Midwest and Southeast regions of the United States, including markets in Illinois, Michigan, Ohio, Florida, Texas and Georgia. Its customer focus emphasizes personalized service and community engagement, with local customer care centers and field technicians dedicated to rapid issue resolution. The company’s business division caters to small and medium-sized enterprises, offering scalable internet and voice packages alongside managed Wi-Fi and Ethernet solutions.
Leadership at WideOpenWest is headed by Chief Executive Officer Mike Rao, who has guided the company’s strategy on network expansion, operational efficiency and subscriber growth since 2015. Under Rao’s direction, WOW! has pursued a dual emphasis on service quality and cost discipline, positioning itself as a competitive alternative to larger national providers in its core markets. The management team continues to prioritize technological innovation and customer experience as drivers of long-term value.
