Johnson Outdoors (NASDAQ:JOUT) (NASDAQ: JOUT) is a diversified global outdoor recreation company headquartered in Racine, Wisconsin. Established in 1970 as a spin-off from S.C. Johnson & Son, the company has grown into a leading provider of outdoor gear and equipment for enthusiasts and professionals alike. Through a combination of organic growth and targeted acquisitions, Johnson Outdoors has built a portfolio of well-recognized brands that address a broad range of activities, from paddling and fishing to camping and diving.
The company’s watercraft division features canoes, kayaks and stand-up paddleboards under heritage brands such as Old Town and Ocean Kayak, alongside paddle technology from Carlisle. In its fishing segment, Johnson Outdoors offers electronics and trolling motors under the Humminbird and Minn Kota brands, catering to freshwater and saltwater anglers. The diving division operates globally under the Mares name, supplying scuba diving masks, regulators, wetsuits and other underwater essentials. Additionally, the outdoor products segment markets camping shelters, cookware and accessories through Eureka!, Camp Chef and Jetboil to meet the needs of campers and backpackers.
Johnson Outdoors serves customers in over 80 countries, with operations spanning North America, Europe and Asia. Its global footprint is supported by a network of manufacturing facilities, distribution centers and sales offices that ensure timely delivery and local market expertise. The company emphasizes research and development, collaborating with professional guides, athletes and environmental organizations to innovate products that balance performance, durability and environmental responsibility.
Under the leadership of President and Chief Executive Officer Joseph P. Feroli, Johnson Outdoors maintains a focus on strategic brand development, customer engagement and operational efficiency. Drawing on more than five decades of industry experience, the company continues to expand its portfolio, enhance its digital presence and pursue sustainability initiatives. Through a commitment to quality and outdoor stewardship, Johnson Outdoors aims to inspire adventure seekers and protect the natural environments that serve as the backdrop for its products.
