National CineMedia (NASDAQ:NCMI) (NASDAQ: NCMI) operates one of the largest cinema advertising networks in the United States, offering marketers a high-impact platform to reach audiences in a theatrical environment. Headquartered in Centennial, Colorado, the company develops and distributes pre-show content and advertisements across thousands of movie screens nationwide. Its flagship offering, “Noovie,” combines entertainment segments, film sneak peeks and brand messaging to engage patrons before feature presentations.
At its core, National CineMedia sells advertising inventory to brand marketers, studios and local businesses that wish to leverage the captive cinema audience. The company’s services include cinematic advertising spots, digital signage in theater lobbies, concession stand promotions and interactive mobile campaigns. By integrating big-screen advertising with data-driven targeting and measurement tools, National CineMedia aims to deliver measurable returns for advertisers seeking both broad reach and demographic precision.
Founded in 2008 as a joint venture among major theater chains, National CineMedia has evolved alongside shifts in media consumption and digital technology. The company transitioned from analog film reels to fully digital delivery, expanding its network to over 20,000 screens in more than 8,000 auditoriums. Its content partnerships extend to film studios, entertainment producers and third-party media companies, enabling a diverse mix of trailers, short-form entertainment and custom branded segments across its network.
Under the leadership of President and CEO Tom Lesinski, National CineMedia focuses on innovation in out-of-home media, exploring opportunities in programmatic buying and cross-platform integrations. The executive team also includes seasoned professionals in sales, marketing and technology development, all aligned to enhance the company’s position as a premier cinema advertising partner. While National CineMedia’s primary footprint remains the U.S. theatrical market, ongoing initiatives seek to broaden its digital capabilities and advertiser solutions in entertainment and beyond.
