Sonic Automotive (NYSE:SAH), founded in 1997 and headquartered in Charlotte, North Carolina, is a leading automotive retailer in the United States. The company operates a diversified network of new and used vehicle dealerships, offering a broad array of domestic, import and luxury brands. Over its history, Sonic Automotive has expanded both organically and through strategic acquisitions, positioning itself among the nation’s largest dealers by retail sales. The company also manages a suite of parts and service operations, collision centers, and vehicle reconditioning facilities.
The core business activities of Sonic Automotive center on the sale and financing of new and pre-owned vehicles. Each dealership delivers end-to-end customer service, including trade appraisal, financing solutions, warranties, maintenance packages and aftermarket products. The company’s CarMax-style Omni-channel platform enhances the buying experience with features such as online scheduling, home delivery, and flexible pickup options. Additionally, Sonic Automotive operates branded service centers under the SONIC and EchoPark banners, providing repair, maintenance and certified pre-owned vehicle sales.
Geographically, Sonic Automotive has a footprint across more than 15 U.S. states, with concentrations in the Southeast, Midwest and Mountain West regions. The company leverages regional market expertise to tailor vehicle inventories and marketing strategies to local consumer preferences. Sonic’s digital infrastructure integrates dealership operations with an e-commerce presence, enabling real-time inventory management, virtual showrooms and finance applications. This omnichannel approach supports sustained growth in both urban and suburban markets.
Leadership at Sonic Automotive is headed by David E. Smith, President and Chief Executive Officer, who has guided the company through multiple phases of expansion and technological integration. Supported by an executive team overseeing operations, finance and digital transformation, Sonic Automotive continues to refine its customer-centric model. The company’s long-term strategy focuses on enhancing operational efficiency, deepening brand partnerships and investing in technology to meet evolving consumer expectations in the automotive retail sector.
