ThredUp (NASDAQ:TDUP), Inc. (NASDAQ: TDUP) operates a leading online marketplace for secondhand apparel and accessories, facilitating the buying and selling of pre-owned women’s and children’s fashion. Founded in 2009 by James Reinhart, Chris Homer and Oliver Lubin, the company aims to extend the lifecycle of clothing through a digital platform that handles item evaluation, pricing, photography and fulfillment. Sellers order a “Clean Out Kit” to send in gently used garments, which are then processed and listed for purchase by ThredUp’s community of consumers seeking sustainable shopping options.
At the core of ThredUp’s business model is a consignment framework: once items meet quality standards, ThredUp assigns pricing tiers based on brand, condition and style, then splits the sale proceeds with the original owner. Buyers browse a curated selection of thousands of brands—ranging from fast-fashion labels to luxury designers—often at significant discounts compared to retail. The company’s vertically integrated operations, from logistics centers in the United States to a technology-driven pricing engine, enable efficient handling of high volumes of inventory.
In addition to its direct-to-consumer platform in the U.S. and the U.K., ThredUp has expanded into the resale-as-a-service segment, partnering with established retailers to power in-store and online trade-in and buyback programs. These partnerships with fashion chains and department stores seek to bring circular-economy solutions into traditional retail channels. Through strategic collaborations and license agreements, the company aims to position itself as a turnkey provider for brands looking to capitalize on growing consumer demand for sustainable, secondhand options.
Headquartered in Oakland, California, ThredUp is led by CEO James Reinhart, who has guided the company through multiple funding rounds and its public listing. The leadership team combines expertise in e-commerce, logistics and sustainability, reflecting ThredUp’s goal of reducing textile waste and championing environmental responsibility. Under their direction, the company continues to invest in AI-driven inventory management and customer experience enhancements to maintain its market position in the global resale industry.
