Monster Beverage (NASDAQ:MNST) (NASDAQ: MNST) is a leading manufacturer and marketer of energy drinks and alternative beverages, primarily known for its flagship Monster Energy line. The company develops, markets and distributes a wide range of functional beverages targeting active consumers and lifestyle enthusiasts. Its portfolio includes energy drinks, ready-to-drink coffee beverages, energy shots and non-carbonated functional drinks, catering to diverse taste preferences and consumption occasions.
Monster Beverage’s product range features core offerings such as Monster Energy in multiple flavor variants, Java Monster coffee-infused drinks, Monster Rehab flavored iced teas and lemonade mixes, and the low-calorie Monster Ultra series. The company also distributes partnership brands like NOS and Relentless in select markets. These products are sold through a broad network of convenience stores, supermarkets, mass merchandisers and on-premise locations in over 100 countries, supported by strategic alliances with key distributors, including a global distribution agreement with The Coca-Cola Company.
Originally founded in 1935 as Hansen’s Natural, the business shifted focus to energy beverages in the early 2000s with the launch of Monster Energy in 2002. The success of its energy portfolio prompted a rebranding to Monster Beverage Corporation in 2012. Over the years, the company has expanded its international footprint, leveraging innovative marketing campaigns, athlete and team sponsorships, and dynamic packaging strategies to build strong brand recognition worldwide.
Monster Beverage is led by co-founders Rodney Sacks, who serves as chairman and chief executive officer, and Hilton H. Schlosberg, president and chief operating officer. Under their leadership, the company continues to pursue product innovation, distribution growth and brand partnerships while maintaining a focus on operational efficiency and consumer engagement in the competitive energy drink segment.
