Asure Software (NASDAQ:ASUR), Inc. operates as a cloud-based software provider specializing in human capital management (HCM) and workspace management solutions. Headquartered in Austin, Texas, the company delivers software-as-a-service applications designed to streamline workforce operations, enhance employee engagement and simplify office logistics. Asure’s integrated platforms serve a broad spectrum of industries, ranging from small and mid-sized enterprises to government agencies and educational institutions, primarily across North America with a growing footprint in Europe.
Within its human capital management portfolio, Asure offers modules for time and attendance tracking, payroll administration, benefits enrollment and compliance management. The HCM suite incorporates applicant tracking, onboarding, performance evaluation and learning management capabilities, enabling organizations to manage the entire employee lifecycle through a unified interface. Asure has expanded this segment through strategic acquisitions—most notably PeopleMatter and Mangrove—to bolster recruitment, training and talent optimization services for its customer base.
On the workspace management side, Asure provides solutions for conference room scheduling, desk hoteling, visitor check-in, wayfinding and occupancy analytics. These offerings integrate hardware sensors and digital signage with a cloud platform that delivers real-time visibility into space utilization and visitor flow. Companies leverage these tools to improve operational efficiency, optimize real estate usage and support hybrid work models by allowing employees to reserve workspaces and resources via desktop or mobile applications.
Founded in 1985, Asure Software transitioned to a publicly traded company in 2011 and has since focused on innovating workplace technologies under the leadership of CEO Dan Allen and a seasoned executive team. The firm continues to invest in research and development to enhance its SaaS platforms, with an emphasis on scalability, security and user experience. Asure’s combined expertise in HCM and workspace management positions it as a comprehensive provider for organizations seeking to modernize both employee and facility management.
