WW International (NASDAQ:WW) (NASDAQ:WW) is a global wellness and weight management company that delivers personalized programs and services aimed at supporting healthier lifestyles. Through a subscription-based model, WW provides members with access to a proprietary digital platform featuring food and activity tracking, tailored nutrition plans and a suite of behavioral tools designed to foster sustainable habits. The company’s offerings include one-on-one coaching, peer support through workshops and community engagement, all of which cater to individuals seeking guidance in weight loss and holistic well-being.
At the core of WW’s service model is its digital app, which integrates personalized SmartPoints food tracking, workout recommendations and mindfulness content to address nutrition, activity and mindset. Complementing its virtual tools, WW operates a network of in-person and virtual workshops led by trained coaches who help members stay accountable and motivated. The company also leverages licensing partnerships to bring WW-branded consumer products—such as snacks and meal kits—to market, providing convenient, portion-controlled options aligned with its wellness philosophy.
Founded in 1963 by Jean Nidetch in Queens, New York, WW began as a community-based weight-loss support group and expanded rapidly through the 1970s and 1980s. The company went public in 2001 and, in 2018, rebranded from Weight Watchers International to WW International to reflect a broader focus on overall health and wellness. Over the years, WW has embraced data analytics, behavioral science and digital innovation to refine its methodology and respond to evolving consumer preferences and health trends.
WW International serves members in approximately 30 countries across North America, Europe, Asia Pacific and Latin America, operating with regional offices and dedicated local teams. The company is led by CEO Sima Sistani, a digital transformation executive who joined WW in 2019 and has driven enhancements to its technology platform and member experience. Guided by a board of directors with expertise in healthcare, consumer goods and technology, WW continues to pursue strategic growth in the global wellness market.
