Stephen B. Bratspies
Chief Executive Officer & Director at Hanesbrands
Thank you, T.C. Good morning, everyone, and welcome. Let me begin by thanking the entire HanesBrands team around the world. I can't express enough how grateful and proud I am of their dedication, their focus on safety and commitment to serving our consumers and customers under extremely challenging circumstances. Our associates are our greatest strength, and I want to make sure they're recognized for all their hard work. To that end, over the past month, I've finally been able to get out, see parts of the business and interact with some of our amazing associates. I'm inspired by their commitment and talent. There is a lot of excitement around our Full Potential plan and our associates are fully engaged. I visited some of our retail stores and came away impressed by the knowledge of our associates and their energy around serving consumers.
And let me tell you, consumers are out shopping. It was exciting to see high levels of traffic in our stores. I also had the chance to tour our New York Design Center, spent time with that incredible team and see a wide range of innovative new products in our pipeline for both innerwear and activewear. It's hard to believe it's been a year since my first day at HanesBrands. Reflecting back, it's clear this is truly an amazing global company with a number of competitive advantages, iconic brands, distribution scale, owned manufacturing, a deep commitment to sustainability, a strong balance sheet and 61,000 passionate associates across more than 47 countries. We've accomplished a lot in a relatively short period of time. We refreshed the leadership team, which is setting a new pace and driving change. We underwent a deep assessment of the business that not only highlighted competitive advantages I just mentioned, but also underscore the opportunities ahead of us and the changes we need to make.
We developed our Full Potential plan to unlock growth, which we shared with you in May, and we've taken action to simplify the portfolio, streamline decision-making and organize the business to optimize future growth. We're still early in our journey. However, I am encouraged by the progress we've made, and I'm excited about the opportunities ahead as we execute our Full Potential plan to generate higher, more consistent levels of revenue and profit growth. Today, I'll focus my remarks on two key topics. First, our strong second quarter performance and our increased outlook for the remainder of the year; and second, a brief update on our Full Potential plan. Looking at the second quarter, we delivered strong results despite the increasingly challenged global environment and higher levels of inflation. Revenue, operating profit, operating margin and earnings per share all exceeded the high end of our guidance range.
We delivered strong operating cash flow performance in the quarter, and we further strengthened our balance sheet. With the volatility from the pandemic impacting short-term comparability, like many of you, we are anchoring our comparisons to 2019. For the quarter, sales and operating profit increased 15% and 14%, respectively, compared to the second quarter of 2019. Revenue momentum continued to build across both our innerwear and activewear businesses globally. In U.S. innerwear, sales were 19% higher than second quarter 2019. Over this time period, we gained 160 basis points of market share with gains in each product category across basics and intimates. In addition to the strong underlying performance of our brands, the category experienced above-average growth due to certain transitory items such as retailer inventory restocking, government stimulus and pent-up consumer demand. In U.S. activewear, sales increased 15%, driven by growth in Champion.
We were pleased to see continued growth in Champion brand with global sales up 21% from 2019 levels. And In International, sales were 11% higher than 2019 with double-digit growth in Champion and high single-digit growth in innerwear in spite of COVID headwinds around the world. With respect to our outlook, we raised our second half and full year expectations for sales, operating profit and earnings per share to reflect stronger-than-expected momentum in our business as well as benefits from the Child Tax Credit Payments in the U.S. What's most encouraging to me about our second half outlook, despite higher-than-expected inflation, we're well positioned to generate higher operating profit dollars while continuing to execute against our brand investment strategy. Investing in our brands is critical to the long-term success and health of our business, and we remain committed to it.
Now turning to the second topic, our Full Potential plan. They were only in the early stages, we made progress in the quarter, and we're encouraged at how the plan is unfolding. Without going through every initiative that we spoke to in May, let me provide a couple of updates. With respect to our Champion growth initiative, in May, we told you we were going to do three things to grow the brand, grow our core sweats business, expand our women's and kids product offering and expand into adjacent categories. In the U.S., we're introducing several new products in our core fleece category. We've added a number of new performance and lifestyle products in our women's line. And in footwear, in the first half, we've more than doubled our points of distribution and the number of pairs sold as compared to 2019. We believe the initial momentum in our footwear business underscores the consumers' affinity for the Champion brand, and their brand interest across product categories.
We feel good about the momentum we're seeing in Champion and there's a lot to be about around the globe. We remain confident in our Full Potential plan to grow this brand to $3 billion. Looking at our U.S. innerwear initiative, we're encouraged by the underlying momentum and market share gains we've seen in both basics and intimates. Our latest Boxer brief innovation, total support pouch, continues to perform well, with a dedicated marketing effort that targets consumers differently than we have in the past. Total Support Pouch is attracting a younger consumer to the Hanes franchise. We've significantly outpaced our initial sales projections. And as we highlighted in May, we increased our second half marketing investment behind Total Support Pouch to build on our momentum. In terms of our direct-to-consumer initiative, agile teams are deployed and driving improved site experience, conversion and speed as we continue the journey to know our consumers better.
We've increased our digital marketing investment at the top and bottom of the funnel with consistently better returns. As a result, we're encouraged to see trends improving in certain digital metrics. As compared to last year and 2019, conversion and average order value are both up. The number and value of repeat consumers continues to increase across all of our brands. Repeat consumers not only spend more they're an important indicator of consumer engagement. While it's very early in our journey, we remain confident in the significant growth opportunity ahead. Lastly, we're making progress on our cost savings initiatives. As we mentioned in May, while we don't expect the savings and investments to match dollar for dollar in every period, we're confident that we can fully offset our investments over the course of our Full Potential plan.
We've identified a number of opportunities in SG&A and cost of goods. For example, as we work through our SKU reduction initiative, one of the benefits is greater manufacturing and distribution efficiencies as we produce fewer, more profitable SKUs. We're also working on a number of multi-global initiatives or big ideas that can generate large year-over-year savings, things such as global vendor consolidation and raw material platform. We feel good about the opportunities we are finding, and we'll continue to update you along the way. Now, I'd like to turn the call over to Michael for a review of our results and our second half outlook. Then I'll return with some closing comments. Michael?