A. O. Smith Q3 2021 Earnings Call Transcript

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Provided by Quartr
October 27, 2021

Key Takeaways

  • A. O. Smith delivered record Q3 results with sales up 20% to $915 million and EPS of $0.82, as the team navigated component shortages, logistical bottlenecks and material cost inflation.
  • In North America, water heater volumes rose 24%, boilers 7% and water treatment 8%, aided by pricing actions—including a cumulative ~50% increase on water heaters—to offset sharply higher steel and freight costs, and the acquisition of Canada’s Giant boosts market share.
  • The Rest of World segment grew sales 19% (12% in China local currency), driven by electric and gas tankless water heaters, water treatment products, new categories like range hoods and a 38% rebound in India post–delta variant wave.
  • Management has implemented five price increases this year, with an additional 8.5% hike on water heaters effective November 15, and reports improved supply-chain resilience and delivery performance.
  • Based on strong performance and backlog, the company raised full-year guidance to 20–21% sales growth and EPS of $2.86–2.90, while targeting over 100% free cash flow conversion and continued margin expansion.
AI Generated. May Contain Errors.
Earnings Conference Call
A. O. Smith Q3 2021
00:00 / 00:00

There are 13 speakers on the call.

Operator

Welcome to the A. O. Smith Third Quarter 2021 Earnings Call Conference. At this time, all participants are in a listen only mode. After the speaker presentation, there will be a question and answer Please be advised that today's conference is being recorded.

Operator

I would now like to hand the conference over to your speaker today, Patricia Ackerman. Thank you, and please go ahead.

Speaker 1

Thank you, Evangeline. Good morning, and welcome to the A. O. Smith Third Quarter Conference Call. I'm Pat Ackerman, Senior Vice President, Relations, Corporate Responsibility and Sustainability and Treasurer.

Speaker 1

Joining me today are Kevin Wheeler, Chairman and Chief Executive Officer and Chuck Lauber, Chief Financial Officer. A friendly reminder that some of our comments and answers during this conference call will be forward looking statements that are subject to risks that could cause actual results to be materially different. Those risks include matters that we have described in this morning's press release, among others. Also, as a courtesy to others in the question We will be using slides as we move through today's call. You can access them on our website at investor.

Speaker 1

Aosmith.com. I will now turn the call over to Kevin to begin our prepared remarks. Please turn to the next slide.

Speaker 2

Thank you, Pat, and good morning, everyone. Thank you for joining us today. I'd like to start today's call with a quick snapshot of A. O. Smith.

Speaker 2

I'm on Slide 4. We're a global leader in applying innovation and energy efficient solutions to water heating and treating products We manufacture and market worldwide. With annual sales of approximately $3,000,000,000 and market leading brands, Our products including water heaters, boilers and water treatment systems manufactured in 22 facilities across the globe. North America is our largest and most profitable market, followed by China, which accounts for 25% of sales. Turn to Slide 5 and our quarterly results.

Speaker 2

We are pleased with our performance in the 3rd quarter. Our team delivered a record setting quarter in a turbulent macro environment. Demand for water heaters in North America remains very strong. Our Rest of the World segment performed well in the quarter led by China, delivering operating margins of approximately 10%. Costs continue to increase sequentially and in response we have taken appropriate pricing actions.

Speaker 2

We continue to successfully navigate The supply chain and transportation issues facing most companies and have improved our delivery performance since the Q1. We acquired Giant, a water heater manufacturer in Canada, growing our market share in North America and welcoming a talented group of employees To the A. O. Smith family. And finally, based on our strong performance and continued demand, we're raising our full year outlook for sales and earnings.

Speaker 2

Please turn to Slide 6. Our global A. O. Smith team delivered record 3rd quarter EPS of $0.82 A 26% increase that was driven in part by a record 20% increase in sales compared with the Q3 of 2020. Demand for our products is robust, particularly in North America, resulting in record quarterly sales and operating earnings.

Speaker 2

We achieved a strong performance as a result of continued solid execution despite the challenging environment of component shortages, logistical bottlenecks and Materials and Transportation Cost Inflation. I want to take this opportunity to thank my fellow A. O. Smith employees for their dedication and ingenuity as we work to overcome these challenges to meet strong market demand and deliver for our customers. North America water heater seals grew 24%, benefiting from both pricing actions and strong demand.

Speaker 2

Commercial unit industry demand increased by more than 10% due to resumption of new construction and replacement in the hospitality end market. Residential water heater unit demand also increased in the quarter. In addition, sequential improvements to our product delivery performance enabled us to improve our share position, which was temporary lagging our expectations earlier this year. Our North America boiler sales grew 7%, Driven by new construction and replacement demand as well as new products. We ended September with a record backlog, Largely composed of commercial condensing boilers and October continues to generate strong order rates for these market leading energy efficient boilers.

Speaker 2

We believe green building incentives and failed return on investment outcomes contributed to strong demand for our condensing boilers. As natural gas prices increase, the return on investment for highly efficient products becomes more compelling and we are well positioned to capture share. North America water treatment sales grew 8% in the 3rd quarter. Our water quality dealers performed particularly well. We believe our dealers have been outperforming the market and gaining market share.

Speaker 2

In China, sales increased 12% in local currency. Each of our major product categories grew year over year, including electric and gas tankless water heaters and residential and commercial water treatment products, along with replacement filters. We estimate that replacement demand for our water heaters in China is about 50% of our units sold. Our newer categories, including Natusmith branded commercial water treatment, as well as range hoods and cooktops continue to gain traction. As a result, we project that combined sales of these products will top $50,000,000 this year.

Speaker 2

Please turn to Slide 7 and an overview of our recent acquisition. We are very pleased to welcome the team from Giant Factories to A. O. Smith. China is a Canada based manufacturer of residential and commercial water heaters with a strong position in residential electric water heaters A trailing 12 month sales of approximately $105,000,000 Giant's It's squarely in our core North America water heater business and is consistent with our strategy to grow through acquisition and further penetrate existing markets.

Speaker 2

The transaction met several of our acquisition criteria, including expanding our presence and growing our core water heater business in the stable Canada market, leveraging our existing presence in Canada, adding to our sustainability efforts, given Most of Giant Water Heaters are fueled by renewable energy sources and the expectation that it will be accretive to EPS in 2022 With an ROIC in excess of our cost of capital in 2023, ahead of our 3 year goal for acquisitions. We are excited to welcome our colleagues from Giant to the A. O. Smith team and look forward to continued excellent customer experience that they have become known for. I'm now on Slide 8.

Speaker 2

Before I conclude, I'd like to highlight some of our ongoing ESG and sustainability efforts. In China, we have reduced energy use in both our non production activities and our production facilities. As outlined in our 2020 We were honored to be awarded the rating of Model Enterprise in 2020 by the Nanjing Economic and Technological Development Zone as an environmental protection pacesetter. This distinction recognizes the depth of our environmental focus and operational processes to measure and reduce our environmental impact since 2016. As an industry leader committed to innovation and investment in more environmentally sustainable and efficient technologies to heat and treat water, We published a white paper and analytical tool in September to help federal, state and local policymakers Navigate the complexities of building decarbonization policies currently being designed and implemented around the country as part of a broader economy wide effort to meet U.

Speaker 2

S. Greenhouse gases reduction goals. An executive summary of the white paper is available in the Sustainability section of our website. I will now turn the call over to Chuck, who will provide more details on our Q3. Thank you, Kevin,

Speaker 3

and good morning, everyone. I'm on Slide 9. We delivered record 3rd quarter sales of about $915,000,000 Up 20% year over year, driven by continued strong demand and inflation related pricing actions. These higher volumes led to 3rd quarter net earnings of 100 $32,000,000 or $0.82 per share, which is a 25% increase compared with net earnings of $105,000,000 or 0.65 dollars per share in 2020. Please turn to Slide 10.

Speaker 3

Sales in the North America segment rose to $658,000,000 21% increase compared with the Q3 of 2020. Pricing actions largely on water heaters represented approximately 80% of the increase. Higher volumes of water heaters and boilers were driven by strong replacement and new construction demand. The higher volumes of water treatment products added to segment growth also. North America segment earnings $152,000,000 increased 14% compared with the Q3 of 2020.

Speaker 3

The earnings benefit of inflation related price increases and higher volumes was offset somewhat by higher material and freight costs. Pricing actions led rapidly rising steel costs, which resulted in a lower segment operating margin of 23.1% compared with the Q3 of 2020 segment margin. Moving to Slide 11, Rest of the World segment sales of $263,000,000 increased 19% year over year, approximately 60% of which was due to volume Currency translation of China sales favorably impacted sales by approximately $14,000,000 Growth in each of our product categories in China contributed to local currency growth of 12% in the quarter, impacted largely by channel inventory changes, which remained at levels similar to the beginning of the year. Our products with higher selling prices, particularly our super quiet gas tankless water heaters And water treatment products that deliver hot and ambient filtered water contributed to sales gains. India sales grew 38% in the quarter As the economy begin to regain its footing after the COVID-nineteen delta variant wave subsided in that region.

Speaker 3

Rest of the world earnings of $27,000,000 increased 60% from the Q3 of 2020. In China, higher volumes were partially offset by employee incentive costs and higher advertising, as well as an absence of social insurance waivers, which were received in 2020. Segment operating margin improved to 10% compared with the Q3 of 2020, primarily as a result of improved operating leverage from higher volumes. Please turn to Slide 12. We generated strong free cash flow of $332,000,000 during the 1st 9 months, 13 Higher than during the same period in 2020, partially impacted by a larger investment in working capital to support demand levels.

Speaker 3

Free cash flow conversion was 95%, slightly below our historical performance of 100%. Our cash balance totaled $685,000,000 at the end of September and our net cash position was $579,000,000 Our leverage ratio was 5.3% as measured by total debt to total capital at the end of September. Our free cash flow and solid balance sheet enables us to focus on capital allocation priorities and return cash to shareholders. Earlier this month, our Board approved an 8% increase in our quarterly dividend, which is now $0.28 per share. This marks the 30th consecutive year of dividend increases and is consistent with our capital deployment strategy to return value to shareholders through Year to date through September 30, we repurchased approximately 3,200,000 shares of common stock for a total of $212,000,000 and have the ability to repurchase 5,400,000 shares more on our current authorization.

Speaker 3

We took a pause in our measured stock repurchase pace in the Q3 as we entered a blackout period due to the acquisition of Giant. We plan to resume our repurchase program in early November, targeting $400,000,000 for a total share repurchase in 2021. Let's now turn to Slide 13. In addition to returning capital to shareholders, we continue to target strategic acquisitions With a focus on water heating and water treating assets that we believe can return our cost of capital in 3 years. Giant is a great example.

Speaker 3

The purchase price of $192,000,000 represents a multiple of approximately 9.5 times Projected 2023 adjusted EBITDA and the acquisition returns our cost of capital in the 2nd full year. This is inclusive of the present value of an expected tax benefit of approximately $6,500,000 that will be realized by treating the transaction as a Purchase of assets for tax purposes and projected operating synergies of approximately $5,000,000 achieved over a

Speaker 4

2 year

Speaker 3

period. We expect no impact to 4th quarter EPS due to customary purchase accounting adjustments and one time transaction expenses. Purchase accounting headwinds are expected to run into the Q1 of 2022 as a result of Giant's conservative practice carrying high levels of inventory, which are valued as of the acquisition date by marking the value to market. Giant's practice of carrying Safety stock has served them well, especially during the current challenges within the supply chain and rapidly rising costs. We continue to finalize our purchase accounting and currently project the acquisition will add between $0.06 to $0.08 per share in 2022.

Speaker 3

Please turn to Slide 14 and our updated full year 2021 outlook. We are now projecting full year sales to increase between 20% 21% year over year. Based on this updated forecast and improved profitability, We are increasing our EPS range to between $2.86 $2.90 per share. The midpoint of that range represents an increase of 5% compared with our previous guidance. We expect cash flow from operations for the year to be $550,000,000 $575,000,000 compared with $560,000,000 in 2020.

Speaker 3

For the year, CapEx should be between $70,000,000 $75,000,000 and we expect to generate Strong free cash flow of approximately $490,000,000 with an over 100% conversion rate. We continue to experience inflation across our supply chain, particularly steel and logistics. Steel indices have increased 100% since the beginning of the year. We announced a 5th price increase on water heaters to be effective November 15 At a rate of up to 8.5%. These 2021 price increases are projected to have a cumulative effect On water heating prices of approximately 50% when fully effective in late December of this year.

Speaker 3

Based on that, we are raising the lower end of our North America segment margin guidance to between 22.75% 23%, An improvement from our previous outlook and Rest of the World segment margins to be approximately 8%, which is unchanged. Our updated outlook is based on key assumptions, including 5 announced inflation related price increases Compounding to approximately 50% for water heaters as we exit 2021. Mid to high single digit inflation related price increases in the remainder of our global portfolio strong demand in backlog in North America For all of our water heating product categories driven by growth and replacement demand and new construction spending, along with the price And no material changes in the current macro environment. As for other housekeeping assumptions, corporate and other expenses are expected to be approximately $50,000,000 similar to 2020. Our effective tax rate is estimated to be approximately 22%.

Speaker 3

Important to note, our effective tax rate of 20.9 In the Q3 was lower than the prior year as it was favorably impacted by approximately $4,000,000 or $0.03 per share relating to amending previously filed tax return along with the change in our geographic earnings mix. Finally, we expect to end the year at outstanding diluted shares of 161,000,000. I will now turn the call back to Kevin, who will provide more color on our top line growth outlook for 2021, which is on Slide 15. Kevin? Our revenue outlook for 2021 includes the following assumptions.

Speaker 2

We increased our U. S. Residential tank water heater industry volume forecast and project unit volumes to grow 6% from last year. We expect continued strength in replacement demand, partially driven by an increase in proactive replacement along with growth in new home construction. We see improvement in the growth trend and increased our commercial industry water heater volume projections to Approximately 10% growth this year as pandemic impacted business continue to reopen and new construction and replacement installations Come back online.

Speaker 2

China performance has shown consistency in the past 4 quarters. We are on Track with our strategy to continue to expand distribution to smaller Tier 4, 5 and 6 cities in China. Consumer trends show increased demand for higher priced products across all our categories, driven by differentiated new products that we have launched in the last 12 to 24 months. We expect year over year increase in local currency sales between 20% 22% in China. We assume China currency rates will remain at current levels, adding approximately $54,000,000 $4,000,000 to sales and profits over the prior year, respectively.

Speaker 2

After currency impact, the majority of the projected sales growth is driven by a reduction in channel inventory levels in Power shortages in China have been sporadic. To date, we have had minimal disruptions to our operations Our managing through shortages are reducing energy use and non production related activities and supplementing power with generators on an as need basis. Boiler sales grew 17% this year through September 2021. We are encouraged by the stability of our record backlog and expect 13% growth in boilers for the full year. We project 12% growth in full year sales for our North America water treatment products.

Speaker 2

This is slightly lower than our July outlook of 13.5% due to deceleration of growth in online and retail sales. However, we believe sales growth for our point of use and point of entry water treatment systems will continue to be driven by consumer demand for safe drinking water We estimate 2021 market growth of around 7%. Please turn to Slide 16. Thanks to the tremendous effort by our procurement and operation teams, our supply chain is stabilizing Our manufacturing lead times remain consistent since mid year. Through our focus and determination, we believe we will close out the year on a high note And continue strong into 2022.

Speaker 2

We remain confident in our ability to capitalize on opportunities as we continue to execute our strategy. That concludes our prepared remarks and we are now available for your questions.

Operator

Our first question comes from the line of Matt Somerville of D. A. Davidson, your line is now open.

Speaker 5

Thanks. A couple of questions. Just Given everything going on with the multitude or multiple, I should say, price increases that have been put in place this year and the one upcoming, What's your impression as to the picture around channel inventories here in the U. S. In the water heater business In light of that and similarly, it looked like China inventory levels may be on the rise again.

Speaker 5

So maybe Just a little bit of context on that as well.

Speaker 2

Okay. The first question with regards to our channel inventory, say, in North America, Our intel says that they're a bit low and that our customers are Lower than where they want to be based on the demand that we're seeing in the market. As regard to China, I'll Chuck comment on that.

Speaker 3

Yes. Hey, good morning, Matt. Hey, so the China inventory levels are really in a good But their commentary around inventory levels are really a reflection of what happened in 2020. And what happened in 2020 is we really got ourselves in the channel and our customers Much better position for inventories. So they're reduced to a low level at the end of last year.

Speaker 3

They remain at a very good level Throughout this year, so we're pleased kind of where we're at with channel inventories. All our commentary was really looking at some of the growth over last year was we took Those issues last year or at least the channel cleaned itself up last year.

Speaker 5

Got it. And then just as my follow-up with respect to China and the 20% to 22% constant currency growth you're looking for there. Can you delineate where you see water heaters versus water treatment around that number and then how we should be thinking about the long term trajectory going forward in China as we remove some of the Lumping as we've had in the last couple of years. Thank you.

Speaker 3

Yes. I mean, we've seen some headwinds on consumer demand on the water heating side. We're very pleased with how the water treatment side has grown. For the quarter, water treatment was up approximately 20%. When we look at water treatment, we're including our commercial business, which Kevin mentioned earlier.

Speaker 3

We're including our consumables and our residential business. And our outlook for the year for water treatment in China is around $300,000,000 just over $300,000,000 So that's a 20% roughly growth over last year. So we're really pleased with how water treatment is doing in China. Kevin mentioned the range hoods and commercial water heating, which is a component of water treatment. There's a bit of headwind on the water heating side.

Speaker 3

We saw it in the market demand. We think we're doing a little bit better than the market on consumer demand. We've got some new products in the marketplace. I mentioned the gas tank list, super quiet. And We're expecting for the full year to be up in that 12% in organic growth.

Speaker 2

And just a little bit more color on that. We'll continue to introduce our SunLine products in the wall hung electric side of the business with added features for the consumer. And Chuck just mentioned the Super Quiet, but we also just introduced a Super Quiet with a water softening integrated water softener, which is a very high end product that not only provides the hot water, but also the soft water to premium consumers. So we're pleased with where we're at in the market. Chuck mentioned we're outperforming it, But we're more pleased that we're in the innovation side, we're introducing new and innovative products that the Chinese consumers are willing to pay a premium for.

Operator

Our next question comes from the line of Jeff Hammond of KeyBanc. Your line is now open.

Speaker 2

Hey, good morning. Hey, Jeff. Good morning.

Speaker 6

So just on the price increases have been coming kind of fast and furious, Trying to get a sense of how much you think price is going to be within your 4Q implied guide? And then Just based on the announcements, what you think the carryover pricing is going to be in 2022?

Speaker 3

Yes. So the way we look at it is our last price increase effective November 15 is probably not really going to impact the 4th quarter, Probably would be coming in effect end of December as we roll into 2021. So of that cumulative 50%, you kind of got to back off that last price increase. As we roll it into next year, we're going to kind of reserve kind of what's going to carry over until we get a little closer to next year, A little bit of ground to cover in the 4th quarter.

Speaker 6

Okay. And then just on, I guess historically, you kind of keep price in wholesale and Material Price Formulas in the DIY side. But just given the magnitude of the increases here, Should commodities ultimately roll over, steel 30%, 40%, like how do you think the same or differently about Giving back price. Thanks.

Speaker 2

Yes. I would tell you, we haven't seen the costs roll over the other way yet. As we enter, our goal is always to remain competitive in the market and with our customers. That's our commitment Along with our value of our products and sales organization and technology. So as If or when costs start to moderate or move in a less upward direction, We'll have to evaluate it at that time.

Speaker 2

But again, I go back to A. O. Smith will remain competitive in all its channels and provide the value that we have And over the past several decades.

Operator

Our next question comes from the line of Mike Halloran of Baird. Your line is now open.

Speaker 4

Thank you. Good morning, everyone.

Speaker 2

Hey, good morning, Mike.

Speaker 4

So first, let's start on North America here. Obviously, demand trends have been really good on the water heating side of the business. Maybe you could help with 2 things. 1, Kind of parse out how you think the trajectory plays out here. Obviously, the growth has been above normal trend line for a little bit now.

Speaker 4

How do you feel about the dynamics moving forward just from a volume perspective on the residential side? And on the commercial side, How are you feeling about the recovery cadence as we sit here?

Speaker 2

Well, our residential business as we get into the 4th The market has been up at 8%. We're forecasting about 6%. So it was very strong Q4 of last year. If you look at our commercial business, it continues to exceed our expectations. Again, as the economy continues to open up, Just providing more and more opportunity.

Speaker 2

There's been some pent up demand over the last year. And now as this opportunity opens up, again, we're well positioned. We're a leader And the commercial category. So, we look at commercial being in a good position in Q4, residential maybe tailing off a little bit. And then as we enter 2022, we'll have to reserve that judgment until we get a few more months underneath our bet and some more visibility into the market.

Speaker 4

Sounds good. And then follow-up on China. Could you just remind us what your expectations are for From a volume side, guidance implies some slower trends in the Q4, but I think you feel pretty good about where your share is in the Q4 and the inventory levels. So Maybe you can just help with those factors as we move into the Q4 here.

Speaker 3

Yes, sure Mike. So in China, we're kind of looking at the 4th quarter sequentially to be up from the Q3. 4th quarter is typically our strongest quarter. So we do expect it to tick up a bit, but not as strong as last year. Last year, we kind of view as there was some pent up demand, some really strong online sales and a Rather strong quarter for year over year comps, so probably less than last year.

Speaker 3

So we're kind of seeing it as somewhere in between. So we expect it A tick up from Q3, not quite as strong as last year. We're pleased with our share. I think we've said in the past, it's difficult to measure, But we're very pleased with our specialty stores and our distributors' performance in the marketplace, which is really hard to capture on an industry wide basis.

Operator

Our next question comes from the line of Damian Parras of UBS. Your line is now open.

Speaker 7

Hi, good morning everyone.

Speaker 2

Good morning.

Speaker 7

My first question is on your guidance and in particular, just looking at Margins, it seems to suggest a notable step down in the 4th quarter. Would you maybe be able to talk about the moving pieces There for the 2 segment margins, I mean, from a price cost standpoint, it looks like you actually Had price offset the cost inflation in the Q3 and things came in a little bit better than I think most had anticipated. So could you just talk about the margin The cadence here in the Q4 going forward?

Speaker 3

Sure, sure. So I mentioned a little earlier, Our price increase effective November 15 really won't help us in the Q4. We would expect that to Coming into the financials end of the year beginning of next

Speaker 5

year.

Speaker 3

But what we're seeing is the impact of the Significantly higher steel costs that's been ramping up through the year. So when we look at our steel costs for Q4, sequentially, it will be up from Q3. We'll also be steel costs are about 2.5 to 3 times more than what we were paying last year at that point in Time in the Q4, so it's a pretty significant ramp. So what we're seeing on the margin, I guess headwind in Q4 In North America, it's just those costs hitting us faster than some of the price increases become effective.

Speaker 7

Got it. And my second question is on the China business. Could you maybe comment on what your current strategy is there with respect to store build outs and your marketing spend? Be curious to hear how you're thinking about all that with everything going on in the property development space.

Speaker 2

Well, let me just talk about China from a strategic That's a 20 plus year investment for us and we're building a strong brand, strong distribution, A terrific record for innovation. That strategy remains intact and we'll continue to execute on that. As we mentioned in the past, we're continuing to invest in lower tier cities. On the store fronts, we're continuing To monitor the productivity of our Tier 1, Tier 2 stores, we think we're there. We've adjusted maybe $100,000,000 to $150,000,000 and exited this last year.

Speaker 2

And then we're really building out our Tier 4 through 6 Tier Cities. This year we're up about 3,000 stores and want to qualify that A bit. It's not the same type of story as you would see in Tier 1, Tier 2, but there are mainly counters. But Having 3,000 counters in an area that has growing and expanding is proving to be Very beneficial for our top line and long term success in China. So overall, the commitment in China hasn't changed.

Speaker 2

Our brand continues and we will continue to focus on innovation. Our investment And R and D again continues to move forward. So again, some minor adjustments moving into some other tier cities, making some adjustments in Current portfolio of stores, all on track, all we've been doing for the last 12 to 18 months. So strategically, We're still heading down the same path we have. I do want to come back to property development.

Speaker 2

And just to remind everybody, we really have no direct exposure in that particular segment. We Could hit some, I would say, short term headwinds as they work through some restructuring there. But also Approximately 18,000,000 new homes are required in China every year. That's quite an opportunity for us still regardless of what's Happening in the property development market. So still a lot of opportunity in China regardless of some of The restructuring they'll have to do in their property sector.

Operator

Our next question comes from the line of Nathan Jones of Stifel. Your line is now open.

Speaker 8

Good morning, everyone.

Speaker 3

Good morning, Nathan.

Speaker 8

I appreciate the revenue and operating income walks out of this quarter. You guys have talked about in total, once we get to the November price increase, having increased prices on water heaters by 50%. 3rd quarter there has 17 points Price for the entire North American segment. Can you maybe give us some more color on what the average price increase Across the entire portfolio for North America is versus just the heater price increases?

Speaker 3

No, it's a tough number to kind of parse out. I'll just kind of We usually talk about the announced price increases, which on the residential and commercial water heating space. Most of our other Categories of businesses outside of the water heating space are in the single to mid to mid upper Single digit range, so they're much smaller than the water heating side.

Speaker 8

That makes sense. I think earlier in the year due to some of the productivity challenges, the tax Things like that, that happened. You were behind on customer deliveries. Have you caught up to those now or still in the process of catching up?

Speaker 2

I would tell you that a good memory by the way, because Q1 was a very difficult time for us with Some of the weather conditions and freezes that impacted our production. And we talked about it that in Q2 that we were lagging. And so but that we felt as we entered into the back half of twenty twenty one, we will recover. What I'll tell you as we entered into Q3 and Our market share, residential share was right on track with what we normally are in Q3 of last year. We look for that to carry over into Q4 and improving into the 2022 year.

Speaker 2

So Yes, we've been caught up to our share position in Q3. We still have backlogs and so forth we have to work through. We still have Supply chain challenges that we'll navigate on a daily basis. But overall, I like where we're at as we exited Q3 with regards Production and our backlog and we look for further improvement as we get into the back half of Q4.

Operator

Our next question comes from the line of Ryan Connors of Boenning and Scattergood. Your line is now open.

Speaker 9

Great. Thanks for taking my question today. I wanted to talk about another side of the inflation story, which is labor costs. Obviously, there's been lots of news flow around unions and strikes and you're not a union shop per se, but your people read the papers and their living costs are going up too. So Can you just talk about that dynamic and that news flow and how that's impacting your labor costs, your discussions And you're internally around employee comp as it relates to the inflation situation and what kind of impact that could or could not have as

Speaker 2

Let me start by, let's just start With labor shortages out there and all businesses are experiencing that and we're no exception to it. But I tell you, it doesn't compare to the supply chain. So we're still working through that. One thing that we always find out during crisis times that a company like us, we have a great culture in our company. We have long term employees And they make a difference during these difficult times.

Speaker 2

So our people are stepping up doing the right things. There is some spotty, I would say, labor inflation out there, but we're addressing it on a case by case basis. We've taken some steps on programs to have signing bonus and so forth to get Factory workers in select factories, but it's not across the board. And quite frankly, it's primarily in the U. S.

Speaker 2

So, right now, I think we're in pretty good shape. We'll be evaluating it on an ongoing basis. And Again, we're in great position from our factory production standpoint to enter Q4 and And continue to improve our delivery for our customers. And we'll deal with the inflationary pressures as we see them like we have In prior years.

Speaker 9

Okay. And then my follow-up to that would be applying the same question to your channel partners. I mean, is there any cases where Some of your distributors and wholesalers and so forth are having their own kind of labor issues and that's Causing a roll up effect for you or do your partners have it under control pretty well?

Speaker 2

I would tell you, we're not Don't have definitive information on that. I would tell you from the feedback we're getting, Everybody in the U. S. Has some type of labor challenges. It's not impacting us as we ship them and their products and To their distribution centers.

Speaker 2

And, and of course out there, as you've seen lead times on various labor and installations have gone out, But nothing that would be specific to our industry or our customers.

Operator

Our next question comes from the line of Susan Maklari of Goldman Sachs. Your line is now open. Thank you. Good morning.

Speaker 3

Good morning.

Speaker 10

My first question is around mix shift. As you think about the 50% cumulative price increase on tank And that kind of narrows that range between tank and say tankless or some other alternatives. Are you seeing that Volumes are increasingly shifting that way or anything around the demand shifts as we think about pricing relative to the value?

Speaker 2

I would tell you what we as you know, we compete in all segments. So we're we supply hot water. So as you look at our tank product has moved up and but we haven't seen really any shift. If you look across our product categories, whether they're gas, electric tank or tankless or even in our commercial side of the business and heat pumps, Not a big mix shift right now at all. I think people are they look at water heaters as a pretty good value.

Speaker 2

It's a product that residential product that lasts 15 years that's used every day, multiple times a day. So, as of right now, we've seen no real mix shift towards anything no mix shift that Would be related to any of the pricing that we've implemented throughout the last year or so.

Speaker 10

Okay. That's helpful. And then, as a follow-up, as you think about 2022, are there is there anything in terms of the competition or how you think about some of the dynamics around price and perhaps the inventories normalizing there, that could have some impacts as we think about new entrants perhaps or competition?

Speaker 3

Yes. I mean, we're not quite ready to talk about 2020 We're going to defer that until we get to our January call. I would say from a competition perspective, we don't necessarily see any significant The demand part is really hard to read out with the price increases and it's just a little difficult for us To take a look at a view into 2022, yes.

Speaker 2

Yes, I would just maybe comment. We look at our competition on a pretty regular basis and we gather market intelligent. But our primary focus It's on our customer and taking care of our customer, growing their business, using our leading product lines of Residential and commercial water heaters, our relationships with the engineering spec community. So, while We pay attention to competition. We really focus on ourselves to make sure we're providing the value add to grow our customers profitable.

Operator

Our next question comes from the line of David MacGregor of Longbow Research. Your line is now open.

Speaker 11

Yes. Good morning, everyone. Congratulations on a great quarter, strong results.

Speaker 2

Thank

Speaker 11

you. Sure. You talked about the Just how strong commercial is right now. So I wonder if maybe my first question we could drill in a little further on that. And just if there's any way to just talk about You mentioned the 50% cumulative pricing benefit in residential.

Speaker 11

What would be the comparable figure for the commercial business and pricing there? And I guess, if there's any way to maybe elaborate a little on supply channel constraints and how they might be different in terms of how Impact on the business versus what you're seeing in the residential product. But just talk a little bit about that commercial business would be helpful. Thanks.

Speaker 3

Yes. I mean, the announced price increases that we mentioned on water heating product, the residential and commercial, I would Yes. They're roughly similar on that announced cumulative price increase. Not the same in the boiler Mix, but on the water heating piece that we've been that we publicly announced, it's in that range. Could you remind me on the second part of the question?

Speaker 11

Well, just if there's any way to just help pricing at the boiler level would work, that'd be helpful as but I was really just trying to get you to talk a little more about the supply channel constraints that you might be facing there and how that might be different from what you're seeing in the residential business.

Speaker 2

Yes. If we go back to maybe the supply chain, we're having similar challenges at any of the company and that's Constantly changing. But what I'll tell you is what we're doing. And I think that's more important. We're certainly working closely with our suppliers.

Speaker 2

We're upping our safety stops when we can, vetting new suppliers, certifying alternatives, prepayment To ensure that we have a supply chain, so we're doing all the things we can with regards to making sure we have a consistent supply chain. So to answer your question directly, our view today, we don't see any major disruptions, whether it's on a residential front or on a Commercial part of the business or on our boilers. It will continue to move forward as we've had and we'll continue to work with our suppliers To ensure that we can deliver our customers in a timely fashion.

Speaker 11

Yes. I mean that's truly exceptional. Good for you. My second question was really on the water treatment business. I know in the past you've targeted 100 basis points a year margin progression.

Speaker 11

So obviously this is a very extraordinary year, What are your expectations for 2021 and any early thoughts on 2022 in terms of water treatment profitability? That would be appreciated. Thank you.

Speaker 3

Yes. So I mean on 2021 and you're right, we've got same cost headwinds in that part of the business as we have everywhere else. We have taken some pricing actions, but to your point, the margin expansion of 100 basis points, We're going to be struggling to do that this year. We're right around 10% though. So we're pleased with that performance On operating margin for this year, so we're continuing to set ourselves up in a good position for next year.

Speaker 3

We're working on all the same growth programs that we have We're looking for growth through all the channels, continue to look at cost reductions and as we gain more base in that business, We're looking to leverage off of that base and continue to grow that expansion. So we haven't changed our outlook on year over year expansion of that. A little bit of headwind as we exit 2021. Hopefully, you're in a better position for 2022.

Operator

Our last question comes from the line of Sara Boryditsky of Jefferies. Your line is now open.

Speaker 12

Thanks for fitting me in. So you talked about not having direct exposure to the property development market in China, which I Dan, but I think this would impact kind of consumer sentiment. Could you just provide more color what you saw from an underlying demand perspective through the quarter and did you see any weakness later in the quarter given some of the headlines?

Speaker 2

Well, I think we've mentioned the sale of the quarter was down. Certainly that has to do with some consumer sentiment. So at the end, when we look at this as a It's more of a temporary headwind, short term. We'll see how the property market kind of works its way out of where it's at today and how the Chinese government Gets involved. But I guess I'll comment that even within this A consumer sentiment that's down a little bit, we have seen, our consumers Still pay up for premium products.

Speaker 2

And in the quarter, we had all 3 of our product core product categories Have a slight trade up and that's on our water heaters, both tankless and electric as well as water treatment. So my view is there still opportunity regardless of How the market is performing at a point in time, but there is clearly a short term headwind that we'll have to work through And hopefully, the products that we have and how we bring new innovations to market will help us overcome most of those.

Speaker 12

Great. Thank you. And then just given the strong sales growth you saw in India, maybe just talk about the margin profile on Is that business today and how you're expecting it to trend over time?

Speaker 2

Let me touch, we were very pleased, Yes. Considering the India went through a wicked COVID second wave and to come out of it in Q3 at 38% Sales growth, our team outperformed the market 2x on both of our products, key product categories. Again, Our new products continue to gain momentum and we continue to expand our market. And we're pleased With our margin expansion, we've through this difficult time this year have really improved our bottom line, Cut our losses significantly. We'll talk more about those as we exit the year, but our margin profile has improved.

Speaker 2

And with volume, again, this is a smaller business for us. Volume does make a big difference as we Have some nice operating leverage as we grow the business. So where we're at today and we're in our busiest part of the season right now, which is About a third of our business in the next 3 months, we're executing well there. So very, very pleased with where we're at, Very pleased where we think we're going to end up in at the end of the year and we'll carry a gap forward as well. So India is making improvements.

Speaker 2

We just need a little help from The economy and maybe less COVID issues in that particular country.

Operator

There are no further questions at this time. I'm turning the call back to Patricia.

Speaker 1

Thank you all for joining us today. Let me conclude by reminding you that our global A. O. Smith team delivered record sales and earnings in the Q3 of 2021. We remain optimistic about results in the quarters to come based on robust demand for our products as well as strong execution of our strategy despite an environment challenged by component shortages, logistical bottlenecks and inflation in both materials and transportation costs.

Speaker 1

We look forward to updating you on our progress in the quarters to come. Also, please mark your calendars to join our presentations at 2 virtual conference is next month Robert W. Baird on November 9th and UBS on November 17th. In the meantime, enjoy the rest of your day.

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