Michael D. Hsu
Chairman and Chief Executive Officer at Kimberly-Clark
Okay. Yeah, Kevin, you will have to guide me a little bit. I got a lot of thoughts here, so I'll give you a few things. I mean, one, I did want to emphasize I feel very good about our strong execution of our strategy in what remains a very challenging and dynamic environment. The continued organic momentum I feel very good about. Obviously, we were a little soft in North American Personal Care, which I can come back to, but that was -- I think consumption was fine. It was more around some inventory changes cycling some supply constraints that we had last year, but overall, I think we had excellent execution of our pricing initiatives globally and great brand support through our commercial programs. I think it was in the prepared remarks, but high single-digit across all developed markets, high single to double-digit growth across all key D&E markets, and in North America, as you saw, was down too because of some of the supply changes.
On top of that, I'd say we feel very good about our share performance. We're up or even in about half our categories, a little bit more than that in personal care. And we were very fast on pricing. We've been very decisive on pricing all year, and so we knew we're going to give up a little share in the near term and it does look like our share performance is improving in the latest quarter. And so we like where the trends are going and feel good about that. And then, lastly, I'd say, on the overall environment, we are navigating some shipment and volatility, particularly in North America because of the Texas storm and everything that happened last year. So that's kind of the overall on us.
And then with regard to the consumer, I would say overall, I feel like the consumer remains resilient but we are increasingly seeing some bifurcation in demand. And I don't know if I like that word but it's -- I'm just trying to describe that we're seeing two different patterns emerge. And it's mostly along, as you would expect Kevin, socioeconomic lines. I mean, certainly. Hence we do the research. In a developed market like in North America, there is a broad swath of consumers that their savings are still higher than they were three years ago. They are employed and while they may be curtailing some big-ticket purchases in our categories, which are essentials, we're not seeing a discernible change in behavior there.
However, there is about 40% of the population in the U.S. that is more living paycheck to paycheck. I grew up in one of those households and I know what it's like. And so, we are seeing some changes in consumption patterns whether that is buying lower count packs or trading down a bit. But I would say the important thing for us is to recognize that we're trying to serve our consumers and meet them where they need us, and that's both sets of consumers. And so our premium business continues to grow and do well. And the, we got to be -- we've got to make sure that we're addressing the right value -- having the right value proposition for the more value-oriented consumers. So there is some, I would say, bifurcation. We saw that happen about three years ago in a lot of markets in D&E, but we are seeing a little bit more of that in developed markets.
I'll pause there, Kevin. Anything I --
