Whirlpool Q3 2023 Earnings Call Transcript

Participants

Corporate Executives

• Korey Thomas, Senior Director of Investor Relations
• Marc Bitzer, Chairman and Chief Executive Officer
• James W. Peters, Executive Vice President and Chief Financial Officer

Analysts

• Susan Maklari, The Goldman Sachs Group, Inc.
• Sam Darkatsh, Raymond James & Associates
• David MacGregor, Longbow Research
• Eric Bosshard, Cleveland Research
• Michael Dahl, Royal Bank of Canada (RBC) Capital Markets
• Elizabeth Suzuki, Bank of America Merrill Lynch
• Doug Wardlow, JPMorgan Securities

Presentation

[Operator]

Good morning, and welcome to Whirlpool Corporation's Third Quarter 2023 Earnings Release Call. Today's call is being recorded. For opening remarks and introductions, I would like to turn the call over to Senior Director of Investor Relations, Korey Thomas.

[Korey Thomas, Senior Director of Investor Relations at Whirlpool]

Thank you and welcome to our earnings conference call. Joining me today are Marc Bitzer, our Chairman and Chief Executive Officer; and Jim Peters, our Chief Financial Officer. Our remarks today track with our presentation available on the Investors section of our website at whirlpoolcorp.com. Before we begin, I want to remind you that as we conduct this call, we'll be making forward-looking statements to assist you in better understanding Whirlpool Corporation's future expectations.

Our actual results could differ materially from these statements due to main factors discussed in our latest 10-K, 10-Q and other periodic reports. We also want to remind you that today's presentation includes the non-GAAP measures outlined in further detail at the beginning of our earnings presentation. We believe these measures are important indicators of our operations as they exclude items that may not be indicative of results from our ongoing business operations.

We also think the adjusted measures will provide you with a better baseline for analyzing trends in our ongoing business operations. Listeners are directed to the supplemental information package posted on the Investor Relations section of our website for the reconciliation of non-GAAP items to the most directly-comparable GAAP measures. At this time, all participants are in a listen-only mode. Following our prepared remarks, the call will be opened for analyst questions. As a reminder, we ask that participants ask no more than two questions.

With that, I will turn the call over to Marc.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Thanks, Korey, and good morning everyone. Before we discuss our Q3 results in more detail, I want to acknowledge the great news that we received earlier this week. On Tuesday, the European Commission announced the unconditional approval of our European transaction with Arcelik. The first decision and earlier clearances from Austria, Germany and China, we passed a major regulatory hurdle and are now fully focused on obtaining Phase-II approval from UK's CMA. While transaction closure within this year is unlikely, we are confident that we can close by April next year. The transaction closure will unlock significant value for us, largely coming from an improved free cash flow of $250 million per year. Later during this call, we will give you more detail about the expected regulatory process and the value-creation of this transaction.

Looking more short-term at our Q3 results, we are pleased with our operational progress and our top-line growth in what is still a very challenging environment. The bottom line showed solid progress over last year, but is essentially flat from prior quarters. Our operational progress during the entire year has been sustained and even accelerated during Q3. We improved our supply chain execution, we accelerated our cost takeout actions and are fully on-track towards our full-year cost targets and we launched several innovative products across multiple categories. As a result, we were able to gain market share in almost all of our major businesses.

As I mentioned earlier, the market environment is still challenging. Market demand in the Americas has been solid, but this is entirely driven by a very strong replacement demand related to increased appliance usage at home, a trend which we expected and which we expect to continue. The other side of demand discretionary purchases have been even softer than anticipated as a result of increased mortgage rates and low consumer confidence. The low discretionary demands are the more intensive promotion environment, in particular in North America. Essentially, we're back to pre-COVID promotional environment. Being back to pre-COVID promotion environment is not surprising; however, we expected this to occur one or two quarters later.

Looking into the fourth quarter. we do not anticipate this environment to fundamentally change and we do expect our business to perform on a similar level as Q3. As a result, we are updating our full-year guidance. We now expect full-year EBIT margins of 6.25% to 6.5%, at the same time, we're able to achieve additional tax benefits. Putting both together allows us to remain at the lower end of our original guidance of approximately $16, but with a lower free cash flow of $500 million.

Turning to Slide 6. I will provide an overview of our solid third quarter. We delivered 3% of topline growth both Year-over-Year and sequentially. Promotions, which were normalizing sooner than expected were more than offset by over point of share gains in North America, strong and growing replacement demand, our builder channel benefiting from a shortage of existing homes and the InSinkErator acquisition. We realized $300 million of cost take up benefits in the quarter and are fully on-track to deliver over $800 million of cost takeout in 2023. Our actions drove a 100 basis point margin expansion Year-over-Year with solid EBIT margin of 6.5% and ongoing earnings per share of $5.45.

Now turning to Slide 7. I will share more details on our 100 basis points margin expansion. Sequentially, price mix negatively impacted margins by 150 basis points and 375 basis points Year-over-Year. Driven from a normalization of the promotions, which was largely absent in recent years and reemerged in the third quarter of 2022. The promotional environment is now reflecting return to historic levels faster than previously expected and normal seasonal patterns, which are weighted more towards the second half of each year.

In addition, mix was negatively impacted in the quarter due to over-index share gains in laundry, as our laundry share was disproportionately impacted by supply chain disruptions during the pandemic. Our strong cost actions delivered both the conventional and Year-over-Year benefit of 100 and 625 basis points respectively. Both Year-over-Year and sequentially, we invested more in marketing and technology. Ultimately, we delivered ongoing EBIT margin of 6.5%.

Turning to Slide Eight, you will see operational priorities are fully on track. Our resilient and adaptive supply chain has delivered share gains throughout the Americas. We have addressed recent supply challenges, significantly reducing the risk of supplier-driven disruptions by expanding dual sourcing and reducing parts complexity by more than 50% since 2021. We are fully on track to deliver over $800 million of cost reductions in 2023 even with some raw material cost benefits coming slightly later than originally expected.

And while we're not providing guidance for 2024, we are increasingly confident about sustained cost progress well into 2024 due to a number of factors. Significant cost take-out during the second half of 2023 will obviously create sizeable carryover benefit. But recent trends in raw material, in particular steel and freight rates, which have been favorable throughout the year, are likely to continue to create tailwinds.

Now, I will turn it over to Jim to review our regional results.

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

Thanks, Marc. Good morning, everyone. Turning to Slide 10. I will review results for our North America business. The region saw mid-single-digit revenue growth both sequentially and Year-over-Year, with improved supply-chain execution and new product introductions delivering over a point of Year-over-Year, share gains, coupled with resilient replacement and builder demand, the addition of InSinkErator and strong cost actions, partially offset by normalized promotions negatively impacting price mix. Overall, the region delivered double-digit margins of 10%.

Turning to Slide 11, I will discuss how North America is well positioned to grow and expand margins. We continue to invest in product innovation with a 25% increase in new products introductions this year compared to 2022 leading to premium product share gains. Our strong portfolio of brands targets over 90% of consumers with three of those brands delivering well over $1 billion of North America sales annually. We are the number one choice for U.S. national homebuilders and our strong direct-to-consumer business has been growing at 20% annual compounded growth rate in the U.S. since 2018.

Additionally, we have a relentless focus on delivering the best cost position and reducing complexity. With an industry demand of over 56 million annual units between the United States and Canada and approximately 75 to 1,000 replacement units are purchased every day and an under supply of houses continues to exist in the U.S. Our brand and product leadership coupled with our operational priorities as North America business is well positioned to deliver margin expansion in 2024 and beyond.

Turning to Slide 12, you can see a few recent examples of our product leadership. From our top-load laundry innovation for pet lovers and the industry's only 2-in-1 Agitator washing machine to our latest premium KitchenAid French Door Refrigerator with superior craftsmanship and purposeful innovation like the industry's largest third rack dishwasher or the first in the industry flush mount microwave HOOD combo. These innovative new products demonstrate our commitment to being the best kitchen and laundry company, improving life at home for our consumers and strengthen our leading position in North America. As we look forward to 2024, we have an even stronger lineup of new product introductions that we expect will positively impact price mix and market share.

Turning to slide 13, I'll review results for our Europe, Middle East and Africa region. The region saw a continued demand weakness as the inflationary environment and geopolitical tensions continue to weigh on consumer sentiment. Revenue was down 2% Year-over-Year excluding the Russia business, which was divested in Q3 of last year. The region delivered margin expansion Year-over-Year from cost takeout actions and held-for-sale accounting benefits due to reduced depreciation. Later in the call, Marc will provide additional insights on the Europe transaction as it continues to progress through the regulatory process.

Turning to Slide 14, I'll review the results for our Latin America region. The region saw strong share gains and industry recovery in both Mexico and Brazil. With a double-digit net sales increase Year-over-Year of 14% and sequential growth of 5%. Strong cost takeout actions and higher volumes drove 100 basis point expansion in EBIT margins Year-over-Year. Turning to slide 15, I'll review results for our Asia region. Excluding the impact of currency, revenue declined approximately 8%, driven by continued consumer demand weakness. The region delivered EBIT margins of 2.2% with our cost takeout actions more than offset by negative price mix.

Turning to Slide 16, I will discuss our full-year 2023 guidance. Our net sales guidance of $19.4 billion is unchanged. We are revising our full-year ongoing earnings per share to approximately $16 and free cash flow guidance to approximately $500 million. As previously discussed, we continue to expect to deliver over $800 million of cost takeout. However as promotions have normalized to historical levels sooner than expected and the macro-environment weighs on discretionary demand which continues to be depressed, we now expect to deliver EBIT margins of 6.25% to 6.5% with fourth quarter operational results expected to be in line with our Q3 performance.

Our guidance also includes updated expectations for our adjusted effective tax rate, now between 0% to negative 5% for 2023, reflecting European legal entity restructuring benefits. I would like to remind you, as the European transaction progresses, the close timing may have a material impact on our guidance. We also expect our 2024 adjusted effective tax rate and cash tax rate to be impacted by the closing of the Europe transactions and to be below historical norms. We currently estimate that it will be at or below 15%. We also continue to expect to repay approximately $500 million of debt associated with InSinkErator acquisition during the fourth quarter, in line with our commitment to maintaining our investment-grade credit rating.

Turning to Slide 17, I will review our regional expectations for 2023. Globally, we now expect a flat industry with industry demand up 1% to 2% in North America due to stronger-than-expected replacement volumes, trade customer inventory replenishment and resilient builder demand. We expect these demand trends to continue and to see low-single digit industry growth in 2024. Industry expectations in EMEA down 6% to 8% reflect an increasingly challenging macroeconomic and geopolitical environment. Latin America has seen significant demand recovery and we now expect industry to be flat to up to 2%. Finally, Asia demand continues to be impacted by softer consumer sentiment and we now expect industry to be down 2% to 3%. We have adjusted EBIT margins to reflect the normalized promotional environment negatively impacting price mix. We expect solid full-year North American margins of approximately 10%. With industry demand weakness in EMEA continuing, we now expect EBIT margins to be approximately 1%. And we now expect Latin America and Asia to deliver EBIT margins of approximately 6% and approximately 3% respectively.

Now. I will turn the call over to Marc.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Thanks Jim. Turning to Slide 19, let me provide an update on our portfolio transformation. We have and are continuing to take the right actions to transform Whirlpool into a higher-growth, higher-margin business. In the last five years, we have significantly streamlined our business with divestitures of Embraco and Whirlpool China, along with other transactions to transform a company based on three strong pillars: small appliances, major appliances and commercial appliances. We also acquired Elica India and InSinkErator as part of our portfolio transformation.

In 2022, we announced a strategic review of our Europe business, which we concluded in January. We agreed to contribute our European major domestic appliance business into a newly formed entity with Arcelik. Our portfolio transformation efforts in addition to delivering on our operating priorities as we're open on-track to being a higher-growth, higher-margin business.

Turning to Slide 20, I will provide an update on the Europe transaction. As I mentioned before, we passed major regulatory milestones with the European Commission unconditionally clearing the transaction in addition to approve it from Germany, Austria, and China. The UK's Competition Market Authority is conducting a Phase-II review of the transaction. We look forward to continuing the dialog with the CMA about the newly formed entity that will benefit consumers with broad product and service offerings, bringing together the best of the best in innovation, brands and sustainable manufacturing.

We believe the European Commission's decision along with the other approvals supports the view that consumers would benefit from this transaction. We will continue to work diligently with all parties to close the transaction. And as mentioned before, we are confident that the transaction will close by April 2024. Until then we will continue to focus on Europe delivering the best product and consumer preferred brands. And we continue to be excited about the significant value creation this transaction will deliver.

Turning to Slide 21, let me remind you of the benefits of a transaction. We will own approximately 25% of a newly-formed European appliance company. As part of this agreement, we have a potential to unlock long-term value creation for our ability to monetize our minority interest coupled with a 40-year Whirlpool brand licensing agreement, we expect approximately $750 million net present value of future cash flows. Additionally, post closing, we expect the transaction to improve our value creation metrics annually by $150 million of incremental free cash flows and 150 basis points improvement in ongoing EBIT margin. In anticipation of the closing of the Europe transaction, we expect to have a new financial reporting segment structure starting January 2024, including segmenting our attractive small domestic appliance business. You can expect to receive more details on our new financial segments in our Q4 earnings release in January.

Turning to Slide 22, let me close with your remarks. We delivered a solid third quarter performance in a challenging macro environment. Our operational priorities delivered a 100 basis points improvement of margin expansion through improved supply-chain execution, share gains in North America and $300 million of cost takeout actions. We are on-track to deliver over $800 million of cost takeout actions in 2023. As we look to next year, we are confident that Whirlpool is well-positioned to deliver growth and margin expansion.

We expect positive cost take-outs to continue into 2024 from both our net cost actions and recent favorable commodity trends. Combined with resilient replacement and builder demand, our leading position as a U.S. builders' number one choice of over $2 billion in annual sales in this channel and our continued product innovation, we are well-positioned to deliver long-term shareholder value. Additionally, our portfolio transformation will continue to unlock significant value creation.

The Europe transaction alone is expected to deliver approximately 150 basis points of margin expansion and approximately $250 million of annual incremental free cash flow. We are confident in the trajectory of our business and our portfolio transformation is driving us towards a higher-growth, higher-margin business.

Now, we will end our formal remarks and open it up for questions.

Questions and Answers

[Operator]

[Technical Issues]

[Susan Maklari, Analyst at The Goldman Sachs Group]

... still we think about the next component in there and perhaps how that's also feeding into that price mix headwind that you're facing new?

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Susan, good morning, it's Marc. First of all, some of you may have heard some acoustic interference on the earlier part of a call, apologize for that. Believe me, it's not a new form of entertainment, which we're trying to add to the earnings call, it just was a technical glitch. So, apologize for that.

So let me Susan come back to your question around demand share gains and mix and promotion. I guess given that it will be the question which was on the mind of most analysts on the call, let me just give you a little bit more expansive answer. So let's first talk about the demand. The demand on and I'm particularly referring to the North America and the other regions obviously follow different dynamics. North America showed solid volume growth in Q3 and on full-year, we now guide to respond to just 1% to 2%. As you know, the demand, if you simplify, falls into two components, one is replacement side of a business and the other one is the discretionary side.

The replacement side of business has been the one which has been very strong. And to put that in perspective, historically, when we look at the North America split between replacement in discretionary, you would see a replacement demand being kind of 53%, 54%, that part hovers now around 60%, so it is very high or in absolute terms, what it means, it has been growing.

That part actually is not surprising, it's actually something which we've talked about repeatedly that post COVID-19, we see significant increased appliance usage at home, which in turn drives faster replacements cycles, so the replacement side has been strong. But downside of a replacement side being strong, replacement business typically comes with a slightly lower mix than discretionary demand. If somebody who replaces a broken-down refrigerator in a kitchen, typically just go for a same mix as a home remodel in an entirely new kitchen. So it's good volume, slightly lower mix, but that has been basically the growth driver in the industry.

The other side is a discretionary demand side, which as you know typically is driven or is highly correlated with consumer confidence and existing home sales. As you all know, existing home sales pretty much dropped to slightly below $4 million, which is now all the way back to 2010 post-financial crisis and consumer sentiment is very soft. So the discretionary side of the demand has been very soft throughout Q3, but it could almost be throughout an entire year. That side becomes a higher mix. And so because of that shift towards replacement, the entire business comes with slightly lower mix. And the other side but lower discretionary demand that's right now being chased by a lot of players in the industry and that probably drove the promotion environment.

And just to be clear on the promotion environment and we're very mindful including words, it has normalized, it is not normalizing. What we mean with that, it has basically gotten back to pre-COVID-19 level, but we also mean we expect a stabilization going forward. It is not higher than pre-COVID-19 it's just earlier back to when we originally expected, which is entirely driven by the drop of discretionary demand and in-turn kind of a more intense promotional environment. So that is right now, that has been kind of our change with original expectation and it just happened earlier than expected.

Now, we know how to operate in that environment. As we demonstrated for many years, it's kind of -- It is a normal promotional environment. We participate in promotions and value creating, and I think we have a pretty good knowledge base and algorithms in terms of how to drive maximum promotion effectiveness. Susan, So the long answer to your question. And I hope I clarified a little bit.

[Susan Maklari, Analyst at The Goldman Sachs Group]

Yeah, no, that was very helpful color. Thank you for all of that. And maybe turning to the margins a bit. I know that you mentioned expecting that some of those continued raw material tailwinds into 2024, but I guess as we think about the $300 million to $400 million range that you've talked about, any sense of where we're falling today within that? And any additional color you can provide, as you're thinking about the cost environment for next year.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Yeah, Susan, let me take first and then maybe Jim may also add something on the cost environment. Again, stepping back and beginning of the year we guided towards an $800 million cost takeout. And we're right now looking into $800 million plus something for the full-year. So we're pretty much fully on-track. Also in terms of the split of that this is coming from, it's pretty close to where we had in mind to roughly less than half of that is raw materials and the ones are really true cost take-out be it in logistic costs or in-product and reengineering, etc.

So, we feel pretty good about where we are. As you can also see from our numbers, the momentum in taking up this cost has picked up as the year has been progressing. So, as you saw on the chart, I think it's on Page 8 or so, you see we had very little cost dig out in Q1, little bit more on Q2, Q3 we had some $300 million and Q4 we see already even more. So, we certainly do like the momentum which we see in the cost takeout. And what that means also because I know you're all curious about 2024. First of all, you will because of just how it skewed in the year, you will have carryover of it's cost take-out into next year. But frankly, we also like some of the underlying dynamics in what we see by normal cost out. We also do expect some additional tailwinds on the raw materials side in particular on steel, as we head into next year.

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

I mean, I'd just emphasize what Marc said is I think the trends are very positive. We do believe there'll be a good amount of carryover in the range of 25% as we head into next year. And the momentum we have right now is in line with what we expected in a very positive trend from a cost perspective heading into next year.

[Operator]

Your next question comes from the line of Sam Darkatsh from Raymond James. Your line is open.

[Sam Darkatsh, Analyst at Raymond James & Associates]

Good morning, Marc. Good morning, Jim. How are you.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Good morning, Sam.

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

Good morning, Sam.

[Sam Darkatsh, Analyst at Raymond James & Associates]

Two questions, the first has to do with you reciting expectations next year for margin expansion. I was hoping you could help quantify or at least give us a sense of a reasonable ballpark for '24 North American margins. Obviously price cost is coming in, a more profound headwind than you saw and I think you're North American margin guide for the fourth quarter alone is like down 300, 400 basis points versus where it was before. But then you're also citing the expectations for unit growth next year and the raw tailwinds and the cost takeout rollover. So, if you could help bracket what margin expansion -- expectations should be right now for North American segment margins next year that would be really helpful.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Sam, it's Mark. So, as you know, we give a precise guidance -- the detailed guidance in January 2024, but let me, to use your words, give us some brackets around what margin expectation is. First of all, looking into '23, and then we can talk about '24. As you know, if you go back further, in the back-half of '22, we had disappointing margins as a company and in North-America, kind of like single-digit margins. And our job number one was to quickly reestablished double-digit margins. As you've seen, we've done that and we're spending more because we expanded to double-digit margins and picked-up share. So, we achieved both margin expansion and share.

But right now we're kind of -- what you call, we have sustained margins in Q2, Q3, Q4 pretty much around 10%. In all transparency, and that's what Jim alluded to earlier, we expect it to be 11% or 11% plus. But we -- so we're pleased with double-digit 10%, but frankly because of all reasons which I mentioned before, because of the promotion environment, we're not yet 11%.

So as we look into 2024, the key question obviously on everybody's mind is, when do you expect North American margins in the tune of 12% plus, okay, which I think is a realistic target corridor. The key question is what are the drivers in order to get there. And again starting from a baseline of 10% roughly margins. But the two biggest drivers of three actually, is one is we have to sustain the cost takeout. Again, as I heard -- as I mentioned earlier, I feel good about the momentum which we have, but that on it's own will not be sufficient in '24 and we got to find additional cost opportunities for '24 and we're working on a lot of things and I think once we come out with guidance and with a number sizable element of cost target, which we have for '24.

Second one is we have to continue to re-leverage the business from a volume perspective. Our business in the size of business like North America has fixed costs. And if you know, look at our volume right now, it is still fairly quite a bit below pre-COVID-19. So, re-leveraging that business will have a significant impact also of course on the EBIT margin. So, where is the volume growth coming from, that ultimately comes back to, yes, we expect a low-single digit growth in the market. But we are very confident in our sustained momentum and market share gains and product innovation, which we brought in the business and in particular, at one point, maybe not in Q1 Q2, the builder business will pickup. And that of course as you know, disproportionately benefits us.

The reason I'm saying it's not Q1, Q2, we all see this greater order intake from the builders, but Sam, as you know very well, it takes eight to 10 months until an order on the builder side turns into appliance shipments. So we know we have volume momentum coming into next year, driven by products and channel mix. And that will continue to help us kind of re-leverage our business. These are two fundamental drivers to to get back North America to what I would call healthy 12% plus margins. Now, the exact timing, again that is something which we'll talk about in the guidance.

[Sam Darkatsh, Analyst at Raymond James & Associates]

Thank you. My second question, you mentioned retailer refill as a dynamic that was occurring also in the quarter. Can you help quantify what sell-through versus sell-in was in North America and what the retailer inventory weeks on-hand look like versus pre-pandemic at this point?

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Yes, Sam, I think if you -- zooming out beyond Q3, the entire COVID-19 and post-COVID-19 has been, as you all know almost a roller coaster of up and down of retail demands. I know technically refer to a bullwhip effect but believe me we felt it. WE have been destocking, restocking and these swings have been more amplified than the actual consumer demand was over the last two or three years. I think now, particularly end of Q3 things look reasonably balanced. What I mean with that, I think in Q3, we still saw some restocking of the retailers. So, but technically industry growth you saw in Q3 was ahead of the actual consumer sell-out in our view. And right now with consumer sell-out which we experienced is pretty much in line with what we guided on a full-year industry growth, so call this low-single digit 1% to 2%, with some ups and downs during the promotion period.

As you know very unfortunate -- we know our numbers, but we don't know entire industry sell-out numbers, but the Q3 shipments were slightly ahead of consumer demand and again as a result of rebalancing inventories. At this point, we do believe the retailer is appropriately stocked from an inventory perspective, going to the promotion period.

[Operator]

Your next question comes from the line of David MacGregor from Longbow Research. Your line is open.

[David MacGregor, Analyst at Longbow Research]

Good morning, everyone. Marc. I want to ask you about promotional programs...

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Good morning, David.

[David MacGregor, Analyst at Longbow Research]

Hey, good morning guys. I want to ask you about promotional programs and you've noted as recently as this call that you prepared to participate in promotions only as value added. So can you help us understand how you define a value added promotion and what exactly is the metric you use to determine what is value added? And how would you characterize what you're doing now promotionally within the context of that discipline?

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Yyeah. So, David, let me -- we could probably spend two hours in promotion effectiveness. I would say, our teams and for years of our experience about being too arrogant of providing ourselves too much, I think we know one or two things about merchandising, so we have a very, very good understanding about price elasticity and sensitivity by product category, by price segments, by time of a year in between promotions and doing promotions. So, we have -- it all starts with we believe we have a good knowledge base of really understanding how consumer demand is actually lift versus a non-promotion environment. We also have a very good understanding in our view in terms of what is pure pull forward or cannibalization versus true incremental growth.

Now, of course, we all recognize it's all driven by competitive forces, etc., but it's -- we have a pretty good knowledge base. Against this knowledge base, we assess technically what we call investment that's just the cost of the promotion relative to normalized prices against what kind of margin pickup and what we call is contribution margin pickup we get. If that is a positive that's -- then we in our expectation make a decision about we participate or not. I know that sounds overall technically. But it's not a one single formula, it is entirely driven by detailed, by price and by segment, by category, by channel in terms of where we'll make the decision to participate or not.

[David MacGregor, Analyst at Longbow Research]

Maybe. I could follow-up with you offline on that. My second question is around the free-cash flow guidance revision to $300 million reduction. You talked through. I'm guessing that's the reduced income and maybe some working capital impact there as well. But I guess I'm -- along the lines of Sam's question if there's any way you could kind of bracket out how we should think about free cash flow in 2024 at this point. I think that would be very helpful as well. Thanks.

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

Yeah, David, this is Jim and first thing I'd say, your assessment is correct on free cash flow. The change in it was purely about two-thirds of that is due to lower earnings and the other third is due to that we think we'll come out of the year was slightly higher working capital. So, obviously, we're not giving guidance for next year, but I think you should think about. if you even look at where this year is, working capital despite the fact it's a $100 million difference, it's not a big build. And I think going into next year, you shouldn't expect us to be building working capital nor taking it down significantly. We're probably going to be around that same point.

Now, as we talked about earlier, we haven't given guidance on earnings and margins yet, but with increased margins, we would expect our cash flow from earnings to improve. The biggest probably variable in the free cash flow for 2024 but will be fully reflected in 2025, is once we close the EMEA transaction here, we've talked about that we believe we will on a full-year basis, on an ongoing full-year basis, deliver about $250 million additional free cash flow every year. We still would confirm that number. Now, the timing of the transaction could close in early next year. So, we will have an impact from having EMEA in. But when you get beyond that, we are still very, very confident in that $250 million of positive free cash flow that will come additionally on top of where we are today.

And on-top of what I talked about that I think earnings will be in a better place and working capital should be a relatively non-event in terms of how it impacts free cash flow next year.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Maybe just one additional comment on the working capital side. Obviously, with two big components inventory, we feel reasonably good. We're down from Q2, but probably $50 million maybe higher than we originally had in mind. But we feel good about how we enter from an inventory position entering Q4. And the big difference right now is actually receivables because frankly that comes with growth. In global business, you carry a slightly higher receivables and that will be to some extent the same thing in Q4, we feel good about our growth momentum. But it means not all the sales you collect as cash in the year. So, there's also a timing element about when we actually can collect the cash from receivable and [Indecipherable] into next year.

[Operator]

Your next question comes from the line of Eric Bosshard from Cleveland Research. Your line is open.

[Eric Bosshard, Analyst at Cleveland Research]

Thanks. First of all, one clarification and then a question. From a clarification standpoint, Jim, you talked about the cost benefit accelerating through this year and then carrying into next year business make next year a little bit more front end loaded than normal because of the progress you've made on cost, I guess is the first point of clarification.

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

I would say, listen, from a cost perspective, I think we will start the year and we will show positive Year-over-Year cost just because of that carryover going into next year and the trends that we're seeing. Now, the other thing that you've got to take into account is just the natural seasonality of our business and I think we've seen the business getting back to what is probably true pre-COVID-19 type of seasonality where from a volume perspective, Q1 still tends to be the lightest and you see the pickup throughout the year. So, I do believe cost will be a positive going into next year, but when you're looking at a Year-over-Year -- on a Year-over-Year basis, I think we've normalized into an environment where Q1 will still be one of our lower quarters from a volume perspective.

[Eric Bosshard, Analyst at Cleveland Research]

Okay. And then the other point of clarification the strategic payback from Europe I understand it's certainly compelling. The EPS impact in '24, can you just help us clarify how we should be thinking about this. It's also accretive to EPS next year as well or how does that work?

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

It will not be so much accretive to EPS because if you think about it right now, EMEA is close to a breakeven business. So, it will improve our overall margins. It does have negative cash flows, so it will improve that. But from an absolute earnings perspective, it starts to become a net neutral there. Now, as I said, the bigger lift comes is that it's a 150 basis-point improvement in EBIT margins. It's a reduction -- an improvement in free cash flow and then it's a reduction in the volatility and the seasonality of our business also. And I think the thing I need to point out on the cash flow is within the year, the seasonality of EMEA'S cash flow is much greater than the single benefit of $250 million that we're getting. So, the biggest benefit is it really comes on the free cash flow side.

[Operator]

Your next question comes from the line of Mike Dahl from RBC Capital Markets. Your line is open.

[Michael Dahl, Analyst at Royal Bank of Canada (RBC) Capital Markets]

Thanks for taking my questions. The first one, just stick with margins and specifically North America. I think the part that I'm struggling with is your cost tailwinds have accelerated through the year, your margin guide for the fourth quarter is kind of at or below 10%. If we think full-year impact '23 versus '24, understand that tailwinds that ramp through the year, but full-year, full-year, your cost-out actions probably are kind of equal between the two years, if not still slightly weighted towards '23. So, the promotional cadence has normalized and is expected to remain steady. The cost take-outs for now have probably reached their peak run-rate. The bridge to margin improvement in '24 in North America, it is -- again it's costs and volume, but doesn't that mean it's really just volume next year in terms of driving the levers? What's the -- I'm struggling to see that magnitude of uplift to get from kind of 9% to 10% in 4Q up to 11% to 12% next year?

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

Yeah, Mike, let me start and then I'll let Marc kind of add-on to this. I think as you even alluded to in your question there is, is right now, we do see actually cost continuing to drive further benefits and we will see additional cost benefits coming into next year. And then also you did highlight that as we've said, we believe the promotional environment has normalized. So that should not be a factor in terms of margin impact Year-over-Year as we go into next year. Cost should be a positive impact and then picking-up additional share and volume will also have a positive impact both on our margins just from the incremental margin that comes from that in addition to the leverage and benefit we get within our factories and other things our logistics network from the leverage that we get on that.

And you've got to remember today, that today if we look at our environment, we still have, we don't need to add capacity or anything. So each unit that we add actually adds an incremental amount of margin that's above and beyond our our margin that we have today. So, those are the levers and the drivers. And Marc, if you want to?

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Mike, yes, just first of all to clarify -- because you mentioned now margins are at or below. We just guided to 10% and we delivered 10%, so we are on sustained double-digit margin level and had best Q2, Q3 and Q4. So, we feel very good about regaining this double-digit and particularly compared to 2022. Now, on the cost side, there is also another element, keep in mind what we showed you, we see significant progress on the cost side, but as I think most of you know, given our how standard costing works, you basically sell in Q4 the cost that you had in Q3 because you have 60 days of inventory. And the same is true for when going into Q1. So, the cost progress which we see in Q4 technically will only be full and P&L visible in the first two months of next year. So that's just timing, that's normal standard cost accounting. So, don't forget that part of the equation.

Now, to your point about it's only volume. No, we need cost, volume and product introductions, all three of that. Cost we feel very good, we have the momentum, we know how to get cost out, but it's a highly competitive environment where you just need to remain resilient on the cost take-outs. Two, volume is to Jim's point about re-leveraging and just because it's -- as it comes to capacity which we already paid for, so you get the full leverage. And three, ultimately you can only get the volume if you have strong product in the markets.

And as Jim showed earlier in the presentation, we feel very good about what we launched this year and there's a lot of good new product launches in the pipeline. So, again I just -- I absolutely would not reduce into volume, we need all three components.

[Michael Dahl, Analyst at Royal Bank of Canada (RBC) Capital Markets]

Yeah, that's helpful. I appreciate additional color there. My second question just shifting gears. There's probably some accounting technicalities around tax, but it's such a meaningful number to figure out. I'll ask -- I mean, it's unusual to see a net tax benefit being considered part of ongoing EPS and in this case, it's kind of like a north of $3 a share impact versus your prior guide with shift in tax expectations. Can you just, maybe give us a little more detail on what's actually driving this and maybe more importantly as we look out to '24 and beyond? Yeah, has your view changed on what a more normalized tax rate would be, especially post the disposal of EMEA?

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

Yeah, and here's what I'd say, Michael, and whenever we've looked at a lot of these tax things because they flow through very unevenly from a GAAP perspective. So we normalize them typically from an ongoing perspective. The first thing is the cash benefits of what we realized within this quarter and will realize this year and then what I'm about to talk about next year will come over a multiyear period of time. So, we will see ongoing cash benefits just from some of these tax benefits that we talked about,

I'd say the second thing with that, as you look at next year, Liz and we expect our rate to be below 15% and once we close the EMEA transaction, and we're able to realize the benefits of some of the losses we'll have from investments we've made in their, we will see also in 2024, a significantly lower tax rate than we historically have. Then as I alluded to over the period of multiple years, we'll continue to realize cash benefits from that. And so, right now we're not going to give a full guide on next year's tax rate because it's very dependent upon when we close the EMEA transaction.

But then additionally as we look forward beyond that, right now, I'd say absent of any changes in the tax environment out there, at some point in time, in a much more distant out future, we could see the rate going closer to 20%, but over the next couple of years, we will continue to see benefits from this transaction.

[Operator]

Your next question comes from the line of Liz Suzuki from Bank of America. Your line is open.

[Elizabeth Suzuki, Analyst at Bank of America Merrill Lynch]

Great, thank you. Just had a question about the cash flow and just the lowered out outlook implying that the majority of your free cash flow this year is being paid back out to shareholders in the form of the dividend. So, at this point, hHow are you thinking about addressing the debt and reducing your ongoing interest expense burden?

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

Yeah, so this is Jim. I think the first thing, we still intend to pay down $500 million of debt in the back half in the last -- fourth quarter here. That will come from cash on our balance sheet. As you pointed out, our free cash flow is funding our dividend, which will be around $400 million that we'll return to shareholders here. Obviously, the incremental $100 million goes towards debt pay down. But we also have cash available on our balance sheet that we will use to pay that down. And then as we head into next year, we expect to continue to focus on paying down debt and reducing our level of leverage.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Maybe just adding to this one, because again, also going back more in time. As you know, we held quite a bit of cash balance on our balance sheet now for a couple of years. And some of you may have asked why do you take on the debt. We -- actually our decision a couple years ago was while the interest rates are very low, we wanted to lock in some long-term debts at favorable interest rates. And that's why we kept a fairly significant cash balance. Now, we use the cash balance, some of that to pay down some of the floating interest rates, which was the temporary loans, which also partly came from InSinkErator. So, we basically now use that cash balance to pay down the more expensive part of the debt.

[Elizabeth Suzuki, Analyst at Bank of America Merrill Lynch]

That makes sense. Just kind of thinking about long term. I mean, you did mention that your cash balances are a bit high for the last couple of years, but historically, it's been somewhere over $1 billion. So, I guess, how comfortable are you at a cash level below that threshold or what is your minimum level of cash that you'd like to have on the balance sheet?

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

Yeah. Liz and this is Jim again. And part of that is driven by remember us as a geographically diverse company. We have cash in multiple jurisdictions and to certain extents because some of those businesses are also separate publicly-traded entities, there is restrictions on some of the usage of cash that we can use outside of those areas. And so. I think as you've alluded to, typically, we've always had a cash balance around $1 billion or maybe slightly above that and that deals more with our geographic dispersion. Now as we exit EMEA, obviously that will not be an area that we'll be retaining cash. So, I would still on an ongoing basis expect us to be in the neighborhood of $1 billion, but it could be a little higher, a little lower at times depending on what our funding needs are, as well as where we're generating cash and our ability to repatriate that into the U.S. and use for other things. So that's really more of driver just that we have such a diverse geographic footprint.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

So, Liz, maybe just adding to this one and Jim alluded to this one a little bit earlier is basic question is why do you have to have cash-on-hand at all. So, the simple reason is within the quarter we have cash volatility that's just the nature of our business, when you collect it and when you build inventory, etc. And that was historically around this $1 billion. A very significant portion of that intra-quarter, but also the intra-year volatility was driven by our European business. Once you close the European transaction, you don't have that same kind of volatility in our cash flow streams, both intra-quarter and then also within the year.

So what it all means is in a post Europe transaction environment, we do not expect that we would hold $1 billion of cash because it's just not needed. We can -- we will quantify coming into next year how much it will be, but it will not be in the level of $1 billion.

[Operator]

Your next question comes from the line of Mike Rehaut from JPMorgan. Your line is open.

[Doug Wardlow, Analyst at JPMorgan Securities]

Hi guys, good morning, Doug Wardlow [Phonetic] on for Mike. I just wanted to kind of clarify and see if there's any type of trade-off between share and margins in -- is it somewhat of a zero-sum game? And have you continued to gain market share? Could we see similar margins in North America to what we see now moving forward?

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Yes, it's Marc. I mean, obviously. I mean, the simple answer is no. As we've demonstrated in Q3, we've picked-up share and margins Year-over-Year. So, it doesn't need to be a trade-off. And in case of what we just demonstrated in Q3, we deliver both share and margin expansion. And that is also our objective going forward. The key drive of both share and margin expansion ultimately still comes back to having a strong product pipeline. These were products which we launch and which Jim showed earlier, we were able to expand both share and margin. If you wouldn't have these products, yes, then you're right, many probably turn at one point into a zero-sum game. And that's why we continue to invest, that's why you may have seen also in Q3, with both Year-over-Year but also sequentially continue to invest more in product and brands. And that's really the key to avoiding this trade-off.

[Doug Wardlow, Analyst at JPMorgan Securities]

Great, thanks. And then secondly, and this is just another clarification question because I know you guys have done it throughout the call. In terms of the raw material and cost savings carryover into 2024, do you guys have any sense on the size of dollars of what that might look like?

[James W. Peters, Executive Vice President and Chief Financial Officer at Whirlpool]

No. At this time, we're not really giving any precise guidance on that because as we mentioned before, the trends do seem very positive. We go through during our fourth quarter typically in negotiation process with many of our suppliers to help us bring more clarity in that number and then typically we don't give that number until we get to January. So, right now, we would just say, we expect it to be positive. And once we get to January then we'll give you much more specific number.

[Marc Bitzer, Chairman and Chief Executive Officer at Whirlpool]

Let me just close the call. First of all, I appreciate all your attendance today and good questions. I mean obviously as seen before, we feel actually good about Q3. We had revenue growth, we expand our share. I think we're delivering on our operational priorities. Did we come all the way on the EBIT percentage, no and we openly talked about it, but we feel good about the fundamentals of our business, both in Q3 and also as we look into Q4 next year. And we look forward to kind of give you a more detailed picture on Q4, but then more importantly about '24 in January of next year. Thank you all for joining us.

[Operator]

[Operator Closing Remarks]