Integral Ad Science (NASDAQ:IAS) is a global technology company specializing in digital advertising verification and analytics. Since its founding in 2009, the firm has developed a suite of solutions designed to help advertisers and publishers measure the quality and effectiveness of online media. Its platform uses machine learning and data science to quantify viewability, detect ad fraud, ensure brand safety and monitor ad performance across desktop, mobile, connected TV and digital audio.
The company’s core offerings include viewability measurement tools that assess whether an ad has been seen, brand safety and suitability controls that prevent ads from appearing alongside undesirable content, and sophisticated fraud detection systems to identify invalid traffic. Integral Ad Science also provides attention metrics, contextual intelligence and programmatic optimization solutions, enabling clients to make data-driven decisions and maximize return on ad spend.
Headquartered in New York City, Integral Ad Science serves a diverse client base spanning North America, Europe, Latin America and Asia-Pacific. The firm maintains regional offices in key markets—including London, São Paulo and Singapore—to support multinational brands, agencies and publishers. Its global network of partners and integrations across major ad exchanges underscores IAS’s commitment to transparency and accountability in online advertising.
Under the leadership of CEO Lisa Utzschneider and co-founder and Executive Chairman Andrew Casale, IAS continues to expand its product portfolio and invest in research and development. The management team combines industry expertise with a focus on innovation, positioning the company as a trusted authority in ad verification and digital media measurement.
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