IAS vs. GDS, MGNI, CRTO, CCO, CDLX, VMEO, DSP, DADA, NCMI, and TRMR
Should you be buying Integral Ad Science stock or one of its competitors? The main competitors of Integral Ad Science include GDS (GDS), Magnite (MGNI), Criteo (CRTO), Clear Channel Outdoor (CCO), Cardlytics (CDLX), Vimeo (VMEO), Viant Technology (DSP), Dada Nexus (DADA), National CineMedia (NCMI), and Tremor International (TRMR).
Integral Ad Science (NASDAQ:IAS) and GDS (NASDAQ:GDS) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings, community ranking, valuation and media sentiment.
Integral Ad Science has a net margin of 1.53% compared to GDS's net margin of -43.25%. Integral Ad Science's return on equity of 0.83% beat GDS's return on equity.
Integral Ad Science presently has a consensus price target of $17.38, suggesting a potential upside of 80.34%. GDS has a consensus price target of $15.69, suggesting a potential upside of 92.01%. Given GDS's higher possible upside, analysts clearly believe GDS is more favorable than Integral Ad Science.
In the previous week, Integral Ad Science and Integral Ad Science both had 7 articles in the media. Integral Ad Science's average media sentiment score of 0.54 beat GDS's score of 0.21 indicating that Integral Ad Science is being referred to more favorably in the media.
Integral Ad Science has a beta of 1.6, meaning that its stock price is 60% more volatile than the S&P 500. Comparatively, GDS has a beta of 0.4, meaning that its stock price is 60% less volatile than the S&P 500.
GDS received 311 more outperform votes than Integral Ad Science when rated by MarketBeat users. Likewise, 63.72% of users gave GDS an outperform vote while only 54.55% of users gave Integral Ad Science an outperform vote.
95.8% of Integral Ad Science shares are owned by institutional investors. Comparatively, 33.7% of GDS shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by insiders. Comparatively, 8.0% of GDS shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Integral Ad Science has higher earnings, but lower revenue than GDS. GDS is trading at a lower price-to-earnings ratio than Integral Ad Science, indicating that it is currently the more affordable of the two stocks.
Summary
Integral Ad Science beats GDS on 12 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding IAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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