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SoundHound AI (SOUN) Competitors

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$6.28 -0.20 (-3.09%)
Closing price 09/10/2026 04:00 PM Eastern
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$6.33 +0.05 (+0.80%)
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SOUN vs. AAPL, GOOG, GOOGL, MSFT, and NVDA

Should you buy SoundHound AI stock or one of its competitors? SoundHound AI's main competitors and comparable companies include Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Microsoft (MSFT), and NVIDIA (NVDA). Companies are selected based on similarities in market, industry, and size.

How does SoundHound AI compare to Apple?

SoundHound AI (NASDAQ:SOUN) and Apple (NASDAQ:AAPL) are both technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

19.3% of SoundHound AI shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 8.8% of SoundHound AI shares are held by company insiders. Comparatively, 0.1% of Apple shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Apple has a net margin of 27.62% compared to SoundHound AI's net margin of -67.45%. Apple's return on equity of 135.46% beat SoundHound AI's return on equity.

Company Net Margins Return on Equity Return on Assets
SoundHound AI-67.45% -30.22% -20.28%
Apple 27.62%135.46%34.11%

SoundHound AI has a beta of 2.66, meaning that its share price is 166% more volatile than the broader market. Comparatively, Apple has a beta of 1.08, meaning that its share price is 8% more volatile than the broader market.

SoundHound AI presently has a consensus price target of $13.00, indicating a potential upside of 107.01%. Apple has a consensus price target of $334.91, indicating a potential upside of 2.55%. Given SoundHound AI's stronger consensus rating and higher probable upside, equities research analysts clearly believe SoundHound AI is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoundHound AI
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.57
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51

Apple has higher revenue and earnings than SoundHound AI. SoundHound AI is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoundHound AI$168.92M16.51-$14.01M-$0.38N/A
Apple$416.16B11.45$112.01B$8.7237.45

In the previous week, Apple had 380 more articles in the media than SoundHound AI. MarketBeat recorded 400 mentions for Apple and 20 mentions for SoundHound AI. SoundHound AI's average media sentiment score of 0.68 beat Apple's score of 0.60 indicating that SoundHound AI is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoundHound AI
7 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
176 Very Positive mention(s)
56 Positive mention(s)
105 Neutral mention(s)
41 Negative mention(s)
17 Very Negative mention(s)
Positive

Summary

Apple beats SoundHound AI on 10 of the 16 factors compared between the two stocks.

How does SoundHound AI compare to Alphabet?

Alphabet (NASDAQ:GOOG) and SoundHound AI (NASDAQ:SOUN) are related companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, media sentiment, valuation, risk and institutional ownership.

Alphabet presently has a consensus target price of $415.55, suggesting a potential upside of 25.77%. SoundHound AI has a consensus target price of $13.00, suggesting a potential upside of 107.01%. Given SoundHound AI's higher possible upside, analysts clearly believe SoundHound AI is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05
SoundHound AI
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.57

Alphabet has a net margin of 54.77% compared to SoundHound AI's net margin of -67.45%. Alphabet's return on equity of 51.32% beat SoundHound AI's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
SoundHound AI -67.45%-30.22%-20.28%

27.3% of Alphabet shares are held by institutional investors. Comparatively, 19.3% of SoundHound AI shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 8.8% of SoundHound AI shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Alphabet has higher revenue and earnings than SoundHound AI. SoundHound AI is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.03$132.17B$19.9116.59
SoundHound AI$168.92M16.51-$14.01M-$0.38N/A

In the previous week, Alphabet had 156 more articles in the media than SoundHound AI. MarketBeat recorded 176 mentions for Alphabet and 20 mentions for SoundHound AI. Alphabet's average media sentiment score of 0.85 beat SoundHound AI's score of 0.68 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
102 Very Positive mention(s)
18 Positive mention(s)
33 Neutral mention(s)
15 Negative mention(s)
7 Very Negative mention(s)
Positive
SoundHound AI
7 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Alphabet has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market. Comparatively, SoundHound AI has a beta of 2.66, indicating that its stock price is 166% more volatile than the broader market.

Summary

Alphabet beats SoundHound AI on 14 of the 17 factors compared between the two stocks.

How does SoundHound AI compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and SoundHound AI (NASDAQ:SOUN) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, dividends, valuation, media sentiment, earnings, analyst recommendations and profitability.

Alphabet has a net margin of 54.77% compared to SoundHound AI's net margin of -67.45%. Alphabet's return on equity of 51.32% beat SoundHound AI's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
SoundHound AI -67.45%-30.22%-20.28%

Alphabet has higher revenue and earnings than SoundHound AI. SoundHound AI is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.10$132.17B$19.9116.71
SoundHound AI$168.92M16.51-$14.01M-$0.38N/A

Alphabet has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, SoundHound AI has a beta of 2.66, suggesting that its stock price is 166% more volatile than the broader market.

In the previous week, Alphabet had 156 more articles in the media than SoundHound AI. MarketBeat recorded 176 mentions for Alphabet and 20 mentions for SoundHound AI. Alphabet's average media sentiment score of 1.08 beat SoundHound AI's score of 0.68 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
137 Very Positive mention(s)
5 Positive mention(s)
20 Neutral mention(s)
13 Negative mention(s)
0 Very Negative mention(s)
Positive
SoundHound AI
7 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

40.0% of Alphabet shares are held by institutional investors. Comparatively, 19.3% of SoundHound AI shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 8.8% of SoundHound AI shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet presently has a consensus target price of $420.19, suggesting a potential upside of 26.34%. SoundHound AI has a consensus target price of $13.00, suggesting a potential upside of 107.01%. Given SoundHound AI's higher possible upside, analysts clearly believe SoundHound AI is more favorable than Alphabet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02
SoundHound AI
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.57

Summary

Alphabet beats SoundHound AI on 14 of the 17 factors compared between the two stocks.

How does SoundHound AI compare to Microsoft?

SoundHound AI (NASDAQ:SOUN) and Microsoft (NASDAQ:MSFT) are both technology companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

In the previous week, Microsoft had 165 more articles in the media than SoundHound AI. MarketBeat recorded 185 mentions for Microsoft and 20 mentions for SoundHound AI. Microsoft's average media sentiment score of 0.95 beat SoundHound AI's score of 0.68 indicating that Microsoft is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoundHound AI
7 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Microsoft
123 Very Positive mention(s)
23 Positive mention(s)
22 Neutral mention(s)
8 Negative mention(s)
8 Very Negative mention(s)
Positive

SoundHound AI has a beta of 2.66, indicating that its stock price is 166% more volatile than the broader market. Comparatively, Microsoft has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market.

SoundHound AI presently has a consensus target price of $13.00, suggesting a potential upside of 107.01%. Microsoft has a consensus target price of $564.27, suggesting a potential upside of 14.59%. Given SoundHound AI's higher possible upside, analysts plainly believe SoundHound AI is more favorable than Microsoft.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoundHound AI
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.57
Microsoft
0 Sell rating(s)
5 Hold rating(s)
42 Buy rating(s)
0 Strong Buy rating(s)
2.89

Microsoft has higher revenue and earnings than SoundHound AI. SoundHound AI is trading at a lower price-to-earnings ratio than Microsoft, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoundHound AI$168.92M16.51-$14.01M-$0.38N/A
Microsoft$331.84B11.02$133.75B$17.9627.42

19.3% of SoundHound AI shares are held by institutional investors. Comparatively, 71.1% of Microsoft shares are held by institutional investors. 8.8% of SoundHound AI shares are held by insiders. Comparatively, 0.0% of Microsoft shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Microsoft has a net margin of 40.31% compared to SoundHound AI's net margin of -67.45%. Microsoft's return on equity of 31.98% beat SoundHound AI's return on equity.

Company Net Margins Return on Equity Return on Assets
SoundHound AI-67.45% -30.22% -20.28%
Microsoft 40.31%31.98%18.70%

Summary

Microsoft beats SoundHound AI on 12 of the 17 factors compared between the two stocks.

How does SoundHound AI compare to NVIDIA?

SoundHound AI (NASDAQ:SOUN) and NVIDIA (NASDAQ:NVDA) are both technology companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, profitability, media sentiment, risk, dividends, earnings and institutional ownership.

NVIDIA has higher revenue and earnings than SoundHound AI. SoundHound AI is trading at a lower price-to-earnings ratio than NVIDIA, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SoundHound AI$168.92M16.51-$14.01M-$0.38N/A
NVIDIA$215.94B24.37$120.07B$7.9127.61

SoundHound AI has a beta of 2.66, indicating that its share price is 166% more volatile than the broader market. Comparatively, NVIDIA has a beta of 2.22, indicating that its share price is 122% more volatile than the broader market.

SoundHound AI presently has a consensus target price of $13.00, indicating a potential upside of 107.01%. NVIDIA has a consensus target price of $324.34, indicating a potential upside of 48.53%. Given SoundHound AI's higher probable upside, equities research analysts clearly believe SoundHound AI is more favorable than NVIDIA.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SoundHound AI
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.57
NVIDIA
0 Sell rating(s)
2 Hold rating(s)
51 Buy rating(s)
2 Strong Buy rating(s)
3.00

NVIDIA has a net margin of 63.66% compared to SoundHound AI's net margin of -67.45%. NVIDIA's return on equity of 96.04% beat SoundHound AI's return on equity.

Company Net Margins Return on Equity Return on Assets
SoundHound AI-67.45% -30.22% -20.28%
NVIDIA 63.66%96.04%71.00%

In the previous week, NVIDIA had 288 more articles in the media than SoundHound AI. MarketBeat recorded 308 mentions for NVIDIA and 20 mentions for SoundHound AI. NVIDIA's average media sentiment score of 0.87 beat SoundHound AI's score of 0.68 indicating that NVIDIA is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SoundHound AI
7 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
NVIDIA
175 Very Positive mention(s)
51 Positive mention(s)
50 Neutral mention(s)
25 Negative mention(s)
2 Very Negative mention(s)
Positive

19.3% of SoundHound AI shares are held by institutional investors. Comparatively, 65.3% of NVIDIA shares are held by institutional investors. 8.8% of SoundHound AI shares are held by insiders. Comparatively, 3.9% of NVIDIA shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

NVIDIA beats SoundHound AI on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SOUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SOUN vs. The Competition

MetricSoundHound AISoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$2.88B$15.47B$30.05B$12.81B
Dividend YieldN/A3.43%2.74%10.55%
P/E Ratio-16.53138.2375.3925.11
Price / Sales16.511,291.65592.1590.53
Price / Cash111.0644.9547.8751.83
Price / Book5.718.337.646.18
Net Income-$14.01M$435.49M$703.62M$358.18M
7 Day Performance-6.82%-2.48%-1.88%-2.51%
1 Month Performance-15.36%-2.31%-3.70%-2.73%
1 Year Performance-56.93%-0.52%179.93%7.73%

SoundHound AI Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SOUN
SoundHound AI
2.4538 of 5 stars
$6.28
-3.1%
$13.00
+107.0%
-55.3%$2.88B$168.92MN/A200
AAPL
Apple
3.9468 of 5 stars
$323.11
+2.0%
$330.61
+2.3%
+44.0%$4.73T$416.16B37.16166,000
GOOG
Alphabet
4.7218 of 5 stars
$332.52
-0.9%
$415.55
+25.0%
+37.9%$4.07T$402.84B16.73190,200
GOOGL
Alphabet
4.7504 of 5 stars
$335.71
-1.1%
$420.19
+25.2%
+39.1%$4.11T$402.84B16.89190,820
MSFT
Microsoft
4.8001 of 5 stars
$500.69
-1.3%
$562.49
+12.3%
-1.6%$3.72T$331.84B27.92223,000

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This page (NASDAQ:SOUN) was last updated on 9/11/2026 by MarketBeat.com Staff.
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