Forrester Research, Inc. is a leading independent research and advisory firm that helps business and technology leaders navigate complex market trends and consumer behaviors. The company delivers objective analysis and strategic guidance on topics such as digital transformation, customer experience, marketing effectiveness, and emerging technologies. Serving a broad spectrum of industries, Forrester’s insights enable organizations to make informed decisions and optimize their operations.
The firm’s core offerings include syndicated research reports, custom consulting engagements, data-driven tooling, and interactive events. Signature products such as the Forrester Wave™ evaluations, Total Economic Impact™ studies, and Forrester Analytics™ dashboards provide clients with actionable benchmarks and quantifiable assessments. Through ongoing subscriptions and bespoke projects, Forrester’s analysts work closely with executives to address critical challenges in technology adoption, customer engagement, and digital strategy.
With headquarters in Cambridge, Massachusetts, and offices across North America, Europe, and the Asia-Pacific region, Forrester supports a global clientele that spans technology vendors, financial services institutions, retail brands, and healthcare providers. The company’s regional teams combine global research frameworks with local market expertise to deliver tailored insights that reflect regional consumer preferences and regulatory environments.
Founded in 1983 by George F. Colony, Forrester Research went public in 1996 and has since expanded through strategic acquisitions and product innovations. Under the ongoing leadership of Mr. Colony as President and CEO, the firm continues to evolve its research methodologies and digital capabilities. Forrester’s rich history of independent insight and forward-looking analysis has positioned it as a trusted advisor for executive teams navigating today’s rapidly changing business landscape.
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