Roth Capital Lowers Earnings Estimates for PURPLE INNOVATION

Key Points

• Roth Capital has downgraded its earnings estimates for PURPLE INNOVATION, anticipating a Q3 2025 EPS of ($0.09), down from ($0.07).
• PURPLE INNOVATION reported a Q2 earnings loss of ($0.11) per share, surpassing the anticipated loss of ($0.12).
• After recent evaluations, Wall Street Zen changed its rating for PURPLE from "hold" to "sell."

PURPLE INNOVATION, INC. (NASDAQ:PRPL - Free Report) - Analysts at Roth Capital cut their Q3 2025 earnings estimates for PURPLE INNOVATION in a research report issued on Wednesday, July 30th. Roth Capital analyst M. Koranda now expects that the company will post earnings per share of ($0.09) for the quarter, down from their prior forecast of ($0.07). The consensus estimate for PURPLE INNOVATION's current full-year earnings is ($0.47) per share. Roth Capital also issued estimates for PURPLE INNOVATION's Q4 2025 earnings at ($0.02) EPS, FY2025 earnings at ($0.32) EPS, Q2 2026 earnings at ($0.06) EPS, Q4 2026 earnings at ($0.02) EPS and FY2026 earnings at ($0.23) EPS.

PURPLE INNOVATION (NASDAQ:PRPL - Get Free Report) last posted its earnings results on Tuesday, July 29th. The company reported ($0.11) earnings per share (EPS) for the quarter, beating analysts' consensus estimates of ($0.12) by $0.01. The business had revenue of $105.10 million for the quarter, compared to analyst estimates of $103.69 million. PURPLE INNOVATION had a negative net margin of 18.43% and a negative return on equity of 242.76%.

Separately, Wall Street Zen lowered PURPLE INNOVATION from a "hold" rating to a "sell" rating in a research note on Friday, July 18th.

PURPLE INNOVATION Stock Down 0.7%

PRPL stock opened at $0.81 on Friday. The stock has a market capitalization of $87.40 million, a price-to-earnings ratio of -1.04 and a beta of 1.51. The company has a 50-day moving average of $0.77 and a two-hundred day moving average of $0.82. PURPLE INNOVATION has a 52-week low of $0.56 and a 52-week high of $1.43. The company has a debt-to-equity ratio of 54.69, a current ratio of 1.36 and a quick ratio of 0.64.

Institutional Investors Weigh In On PURPLE INNOVATION

Several hedge funds have recently modified their holdings of PRPL. Midwest Financial Group LLC bought a new position in PURPLE INNOVATION during the second quarter worth $84,000. Crumly & Associates Inc. grew its position in PURPLE INNOVATION by 55.6% in the 2nd quarter. Crumly & Associates Inc. now owns 254,613 shares of the company's stock worth $186,000 after purchasing an additional 90,950 shares during the last quarter. AQR Capital Management LLC bought a new position in shares of PURPLE INNOVATION during the 1st quarter worth about $28,000. Nuveen LLC bought a new position in shares of PURPLE INNOVATION during the 1st quarter worth about $173,000. Finally, Squarepoint Ops LLC raised its position in shares of PURPLE INNOVATION by 219.7% during the fourth quarter. Squarepoint Ops LLC now owns 178,052 shares of the company's stock valued at $139,000 after buying an additional 122,358 shares during the last quarter. 88.41% of the stock is owned by institutional investors.

PURPLE INNOVATION Company Profile

Purple Innovation, Inc designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand.

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