Zeta Global (NYSE:ZETA) Shares Gap Up - Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) gapped up before the market opened on Friday . The stock had previously closed at $12.59, but opened at $14.00. Zeta Global shares last traded at $14.80, with a volume of 5,955,056 shares changing hands.

Wall Street Analysts Forecast Growth

A number of brokerages have issued reports on ZETA. William Blair reaffirmed an "outperform" rating on shares of Zeta Global in a report on Wednesday, February 26th. Morgan Stanley lowered their price objective on Zeta Global from $25.00 to $15.00 and set an "equal weight" rating for the company in a research note on Wednesday, April 16th. Royal Bank Of Canada cut their target price on shares of Zeta Global from $40.00 to $30.00 and set an "outperform" rating on the stock in a research report on Monday, April 28th. DA Davidson reduced their target price on shares of Zeta Global from $42.00 to $25.00 and set a "buy" rating on the stock in a report on Monday, April 14th. Finally, Barclays dropped their price target on shares of Zeta Global from $32.00 to $18.00 and set an "equal weight" rating for the company in a research note on Thursday, February 27th. Four analysts have rated the stock with a hold rating and eleven have given a buy rating to the company's stock. Based on data from MarketBeat.com, the company has an average rating of "Moderate Buy" and an average price target of $30.36.

Zeta Global Stock Performance

The stock has a fifty day simple moving average of $13.06 and a two-hundred day simple moving average of $16.13. The company has a debt-to-equity ratio of 0.29, a quick ratio of 3.33 and a current ratio of 3.33. The stock has a market capitalization of $3.96 billion, a price-to-earnings ratio of -58.00, a P/E/G ratio of 31.21 and a beta of 1.25.

Institutional Trading of Zeta Global

Several large investors have recently modified their holdings of ZETA. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC grew its stake in shares of Zeta Global by 753.3% in the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 6,306,270 shares of the company's stock valued at $85,513,000 after buying an additional 5,567,201 shares during the period. Yong Rong HK Asset Management Ltd acquired a new stake in Zeta Global in the first quarter valued at approximately $38,748,000. Jacobs Levy Equity Management Inc. bought a new stake in shares of Zeta Global during the fourth quarter valued at approximately $51,042,000. Norges Bank bought a new stake in Zeta Global during the 4th quarter valued at $43,236,000. Finally, Renaissance Technologies LLC raised its holdings in shares of Zeta Global by 98.8% in the 4th quarter. Renaissance Technologies LLC now owns 4,719,762 shares of the company's stock worth $84,909,000 after acquiring an additional 2,345,562 shares during the last quarter. Institutional investors and hedge funds own 87.75% of the company's stock.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.