3 stocks that are primed for an end-of-year Santa Claus rally

Santa Claus rally

Key Points

  • If Santa Claus does rally the market this year, here are three stocks that insiders have been buying.  
  • After the stock bounced off its 52-week low, it's a good time to invest in Keurig Dr Pepper stock. 
  • The solar sector has been battered this year, but Enphase Energy simply looks oversold at its current level.  
  • Beyond, formerly Overstock.com, may be one of the season's best e-commerce plays.  
  • 5 stocks we like better than Keurig Dr Pepper

A Santa Claus rally is an upturn in the stock market in the trading week between the Christmas and New Year's holidays. In 2023, investors will be eyeing the period between December 26 and December 29 for signs of this common, but not assured occurrence. 

There are many theories to explain why the market tends to rally during this time. One of them is investor sentiment due to expectations of increased holiday spending. There are also more tangible indicators, such as investors who reinvest their holiday bonuses and lower activity from institutional investors who tend to go on vacation during this time.  

Those reasons aside, a Santa Claus rally is not guaranteed to occur in 2023. There will be data about inflation and interest rates before St. Nick comes down the chimney. But if one does occur, where should investors look? 

One place to consider is stocks that are seeing strong insider buying. You can find a list of the Top Insider Buying Stocks on MarketBeat.com. For this article, let's look at one large-cap, one mid-cap, and one small-cap stock for investors to consider for a potential Santa Claus rally.  

A refreshing choice for an overlooked stock 

Keurig Dr Pepper Inc NASDAQ: KDP stock is down 9.9% in 2023. But the stock appears to have hit a 52-week low and has rallied over 3% in the last month. That lags the broader market, but that's where the opportunity may lie. 

KDP stock has been dropping even though the company has continued to post earnings and revenue that have beat expectations. However, expectations for a recession have weighed on all consumer discretionary stocks, which may explain why KDP stock can't gain traction.  

While best known for its signature Dr. Pepper brand, the company also owns the Keurig coffee brand. The company also made a $50 million investment in the Athletic Brewing Company in 2022. That gave the company a minority stake in the non-alcoholic craft beer maker.  

Since Keurig Dr Pepper Inc last reported earnings on October 26, 2023, MarketBeat shows three insiders buying shares of the stock.  

Will the sun shine on this beaten-down stock?  

It's been a terrible year to own energy stocks in general and, particularly, solar stocks. And Enphase Energy Inc. NASDAQ: ENPH has been one of the sector's biggest disappointments. ENPH stock is down over 60% in 2023. At one point, the stock was trading at around $75, a three-year low.  

Revenue and earnings are both over 20% lower year-over-year. And the larger concern is that analysts don't expect the solar industry to improve in 2024. In fact, there's concern that the solar slump could get worse. 

That's the bad news. The good news is that Enphase has a strong balance sheet. In addition to having over $500 million in net cash, the company continues to generate positive free cash flow (FCF). The company generated $122 million in FCF in its most recent quarter.  

That suggests that the sell-off in Enphase is likely to be overdone. And despite analysts projecting a 17% year-over-year decline in earnings, they are projecting a 73% upside for ENPH stock.   

A new name that may deliver beyond expectations 

Beyond Inc NASDAQ: BYON is a relatively new name to traders. The company was formerly known to investors as Overstock.com. BYON stock (then OSTK) sold off sharply in the summer, and not without reason. The company's revenue and earnings are down sharply YOY as consumers put off discretionary purchases, even those selling at discounted prices.  

However, the stock has been rallying since getting a bullish rating from D.A. Davidson. Even more impressive than the Buy rating is the $41 price target, which is about 80% higher than the current stock price.  

A lot has to go right for Beyond to live up to that bullish expectation, but a bullish insider buy in November may indicate that a turnaround story is underway. 

Should you invest $1,000 in Keurig Dr Pepper right now?

Before you consider Keurig Dr Pepper, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Keurig Dr Pepper wasn't on the list.

While Keurig Dr Pepper currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Keurig Dr Pepper (KDP)
4.5148 of 5 stars
$32.05+0.9%2.68%20.68Moderate Buy$36.45
Enphase Energy (ENPH)
4.8677 of 5 stars
$106.27-6.4%N/A34.73Moderate Buy$147.38
Compare These Stocks  Add These Stocks to My Watchlist 

Chris Markoch

About Chris Markoch

  • CTMarkoch@msn.com

Editor & Contributing Author

Retirement, Individual Investing


Chris Markoch has been an editor & contributing writer for MarketBeat since 2018.

Areas of Expertise

Value investing, retirement stocks, dividend stocks


Bachelor of Arts, The University of Akron

Past Experience


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