Written by Ngoc Thach
June 2, 2021
Sioux Falls, SD, June 2, 2021 – MarketBrew, a limited-run collaboration beer by MarketBeat and Remedy Brewing Company, has resulted in a total donation of $25,000 to B-Squad Dog Rescue and Sioux Empire Pit Rescue. The hoppy wheat ale hit store shelves the first week of May, and the entire batch totaling 15,597 12-ounce beers was sold to distributors by the end of the month.
“That represents the most beer of a single brand we've ever sold in one month,” said Remedy co-owner Tyler Jepperson. “We’re thrilled to accomplish this through our collaboration with MarketBeat and remain impressed with the way our combined teams worked to achieve this logistical feat. It’s a big win for our community and everyone involved.”
The marketing campaign launched on April 22, asking the Sioux Falls community to “Stock up on MarketBrew, and help animal rescues, too!” Designed to drive awareness and financial support to the non-profit organizations, campaign efforts included a dedicated website featuring the animal rescues and retailers carrying MarketBrew, with television commercials, billboards, and social media placements driving traffic to the site.
“The MarketBrew campaign results far exceeded our expectations,” said Sioux Empire Pit Rescue Event Coordinator Maria Chalaire. “We are incredibly grateful for this collaboration opportunity. Not only will the generous gift from MarketBeat help us take in and save more dogs, but our community learned more about our organization, our mission, and how they can help us achieve it as a result of this collaboration. We believe the connections established by MarketBrew will continue to benefit our organization over time, which is what makes this kind of giving so remarkable.”
“For B-Squad, the donation from MarketBeat means the difference between life and death,” said Director Mandi Haase.
“The MarketBrew fundraiser could not have come at a more critical time for our rescue,” Haase said. “We have been hit hard by many requests for emergency care for local dogs that had been in car accidents, needed parvovirus treatment, obstruction surgeries, epilepsy control, and other emergency services. These dogs would have been euthanized without our commitment to pay for their care, and the money from MarketBrew will go directly to paying for these costs. Paying down that balance will allow us to continue our commitment to these cases of local dogs in need.”
Akin to the MarketBeat Burger that benefitted Call to Freedom earlier this year, the MarketBrew effort puts MarketBeat’s company values on full display while demonstrating how more wins are better than one, said Matt Paulson, MarketBeat Founder and CEO.
“MarketBrew is the fusion of philanthropy, creative branding, and community partnerships,” said Paulson. “By collaborating with Remedy, we created an opportunity to support two local businesses and two local non-profits with a single purchase. For the broader community, I hope this project serves as an example of creative philanthropy that others can model in the future.”
Much like the relationships and awareness created by the collaborative effort, MarketBrew is available beyond May. While total donations exceed MarketBeat’s original pledge to donate $1 per beer sold in May, MarketBrew fans may find the remaining supply of the limited-edition beer on tap and in stock at local retailers.
About MarketBeat
MarketBeat is a financial media company based in Sioux Falls, South Dakota. MarketBeat’s mission is to empower individual investors to make better trading decisions by providing real-time financial information and objective market research. More than 2.3 million investors receive MarketBeat’s flagship newsletter, MarketBeat Daily Ratings. MarketBeat also publishes a network of financial news websites that garner more than 25 million pageviews each month, a suite of web-based investment research software called MarketBeat All Access, and a mobile stock research app on iOS and Android. For more information, visit marketbeat.com.
About Remedy Brewing Company
Remedy Brewing Company was founded in 2017 with a mission to bring the Sioux Falls community together over a locally sourced and brewed pint of craft beer. Since opening, the company has championed dozens of non-profit organizations through events at the Remedy taproom. Remedy has since grown to distribute its craft to South Dakota, parts of Nebraska, and soon, Minnesota. While Remedy’s art is beer, their passion is in giving back to a community that supports them wholeheartedly. For more information, visit remedybrewco.com.
Media Relations
Ngoc Thach / MarketBeat
Email: ngoc@mixmaker.info
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