#2 - Coffee Holding Co. (NASDAQ:JVA)
Coffee remains one of the best ways to play the food stock sector. Coffee Holding Co. (NASDAQ:JVA) is not known as a company like Starbucks (NASDAQ:SBUX). However, I see an intriguing opportunity with JVA stock that sets it apart.
The millennial generation is more likely to vote for its value. They really like their coffee too. And Coffee Holdings is a way for them to get the best of both worlds. Coffee Holding is a boutique coffee roaster that was touted as one of Forbes’ Best Small Companies in 2011. Unlike some of the other niche stocks in this sector, JVA has managed to hang on.
One reason for that is the company’s values are in line with the issues that millennials care about deeply. On the company’s website, it lists two of its guiding principles as:
- Participate in organizations that partner with coffee growers who share our commitment to respect and safeguard the environment.
- Engage in buying practices that promote ecological sustainability and responsibility both locally and globally.
And the company is also looking to get into the CBD-infused beverage business. JVA has a 49% stake in Jordre Well, a specialty brewer of CBD beverages. JVA expects its initial line of these beverages to be available in Jan. 2021 as part of Jordre Well’s “Stephen James” collection. However, this partnership will also allow Coffee Holdings to branch out into other beverage categories, most notably the seltzer category that is so popular.
Despite being up 76% since the pandemic onset, JVA stock remains down 16.5% in 2020.
About Coffee
Coffee Holding Co, Inc engages in manufacturing, roasting, packaging, marketing, and distributing roasted and blended coffees in the United States, Australia, Canada, England, and China. It offers wholesale green coffee products, including unroasted raw beans that are sold to large, medium, and small roasters, as well as coffee shop operators; and roasts, blends, packages, and sells coffee under private labels in cans, brick packages, and instants of various sizes.
Read More - Current Price
- $1.29
- Consensus Rating
- N/A
- Ratings Breakdown
- 0 Buy Ratings, 0 Hold Ratings, 0 Sell Ratings.
- Consensus Price Target
- N/A
