Betmakers Technology Group Ltd, together with its subsidiaries, develops and provides data and analytics products for the B2B wagering market in Australia. It operates through Content and Integrity, and Wholesale Wagering Products segments. The company provides racing data and analytical tools, including basic race data, such as pricing, runners, and form; analytical tools to consume and leverage the data; and wagering tools. It operates Global Tote designed to be the conduit between AWOs and racing/sporting bodies globally; and Dynamic Odds, an odds comparison platform used by punters, bookmakers, and industry professionals, as well as a comprehensive racing and sports white label platform. The company also provides Price Manager, a fixed-odds pricing solution for operators; managed trading solution for bookmakers race-book; and data feeds. In addition, it assists racing bodies and rights holders in producing and distributing race content services, such as barrier technology, official price calculation, vision, and pricing distribution. The company was formerly known as The BetMakers Holdings Limited and changed its name to Betmakers Technology Group Ltd in June 2019. Betmakers Technology Group Ltd was incorporated in 2013 and is based in Broadmeadow, Australia.
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