Puma (PUM) Competitors

Zalando (ETR:ZAL) and Puma (ETR:PUM) are both mid-cap consumer cyclical companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, community ranking, institutional ownership, media sentiment, earnings, dividends, profitability, valuation and risk.

Which has more volatility and risk, ZAL or PUM?

Zalando has a beta of 1.6, suggesting that its stock price is 60% more volatile than the S&P 500. Comparatively, Puma has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500.

Do institutionals and insiders believe in ZAL or PUM?

65.3% of Zalando shares are held by institutional investors. Comparatively, 70.7% of Puma shares are held by institutional investors. 9.9% of Zalando shares are held by insiders. Comparatively, 4.0% of Puma shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Does the media refer more to ZAL or PUM?

In the previous week, Puma had 1 more articles in the media than Zalando. MarketBeat recorded 15 mentions for Puma and 14 mentions for Zalando. Puma's average media sentiment score of 0.41 beat Zalando's score of 0.10 indicating that Puma is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zalando	1 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral
Puma	3 Very Positive mention(s)	4 Positive mention(s)	5 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community favor ZAL or PUM?

Puma received 56 more outperform votes than Zalando when rated by MarketBeat users. However, 67.92% of users gave Zalando an outperform vote while only 35.56% of users gave Puma an outperform vote.

Company	Underperform	Outperform
Zalando	Outperform Votes 72 67.92%	Underperform Votes 34 32.08%
Puma	Outperform Votes 128 35.56%	Underperform Votes 232 64.44%

Is ZAL or PUM more profitable?

Puma has a net margin of 4.00% compared to Zalando's net margin of 0.38%. Puma's return on equity of 16.43% beat Zalando's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zalando	0.38%	1.88%	1.09%
Puma	4.00%	16.43%	6.09%

Do analysts prefer ZAL or PUM?

Zalando currently has a consensus price target of €41.71, indicating a potential upside of 63.52%. Puma has a consensus price target of €75.83, indicating a potential upside of 61.55%. Given Zalando's higher probable upside, equities research analysts clearly believe Zalando is more favorable than Puma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zalando	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Puma	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Which has preferable earnings & valuation, ZAL or PUM?

Puma has lower revenue, but higher earnings than Zalando. Puma is trading at a lower price-to-earnings ratio than Zalando, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zalando	$10.40 billion	0.64	$39.60 million	$0.15	170.07
Puma	$8.74 billion	0.80	$349.40 million	$2.45	19.16

Summary

Puma beats Zalando on 10 of the 16 factors compared between the two stocks.