Joules Group plc, together with its subsidiaries, designs and sells lifestyle clothing, related accessories, and homeware under the Joules brand. The company operates through three segments: Retail, Wholesale, and Other. Its product portfolio includes womenswear, such as shirts, dresses, tunics, rainwear, and cold weather coats and accessories; menswear, including tops, chinos, shirts, and denim, as well as rainwear; boys and girls, and baby collections; wellies; and homeware comprising kitchen textiles, crockery, bedding, cushions, picnic ware, and throws, as well as licensed products, including eyewear, bedding, and toiletries. The company markets its products through retail stores, e-commerce, county shows and events, and wholesale. It operated 108 retail stores and 3 franchise stores. The company was incorporated in 2013 and is headquartered in Market Harborough, the United Kingdom.