LON:TUI TUI (TUI) Share Price, News & Analysis Add Compare Share Share Stock Analysis Stock Analysis About TUI Stock (LON:TUI) Get TUI alerts:Sign Up Key Stats Today's Range N/A50-Day Range N/A52-Week Range N/AVolume265,195 shsAverage Volume1.05 million shsMarket Capitalization£2.86 billionP/E Ratio318.36Dividend Yield20.91%Price TargetN/AConsensus RatingN/A Company Overview TUI AG, together with its subsidiaries, provides tourism services worldwide. It operates hotels and resorts under the Royalton, Mora, RIU Hotels & Resorts, Robinson, TUI Blue, TUI Magic Life, Atlantica Hotels & Resorts, Grupotel, Iberotel, Akra Hotels, TUI Suneo, and AQI brands. The company is also involved in the tour operation and airlines businesses. In addition, it operates cruise ships under the Hapag-Lloyd Cruises and Marella brands. The company operates travel agencies and online portals; aircraft; and cruise ships. The company was formerly known as Preussag AG and changed its name to TUI AG in June 2002. TUI AG was founded in 1968 and is headquartered in Hanover, Germany. Read More Receive TUI Stock News and Ratings via Email Sign-up to receive the latest news and ratings for TUI and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. TUI Stock News HeadlinesTUI rolls out first rewards scheme giving Britons holiday discounts, free perks and moreSeptember 10, 2026 | msn.comWoman's 16-week protest outside TUI over 'worst holiday' amid compensation offerSeptember 9, 2026 | msn.comMy top 3 AI picks for the next decadeAlexander Green bought Apple in 1996, recommended Nvidia at a split-adjusted 66 cents in 2004, and picked up Amazon and Netflix under $3 per share in 2005. Now the chief investment strategist at The Oxford Club has identified three AI stocks he believes could be the most profitable investments of the next decade.September 15 at 1:00 AM | The Oxford Club (Ad)Deutsche Bank still soaring, TUI fighting hard for a rebound and Strategic Resources could surprise everyone!September 1, 2026 | msn.comI've worked for TUI for 35 years - this is the best holiday destinationAugust 29, 2026 | msn.comTUI launches new flights to under-the-radar sunshine island with 34°C summersAugust 24, 2026 | msn.comTUI flight issues urgent mayday over UK after airport security breachAugust 23, 2026 | msn.comTUI plane issued mayday call after 'trespasser' shut runway at UK airportAugust 23, 2026 | msn.comSee More Headlines TUI Stock Analysis - Frequently Asked Questions When did TUI's stock split? TUI shares reverse split on the morning of Wednesday, February 22nd 2023.The 1-10 reverse split was announced on Wednesday, February 22nd 2023. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, February 22nd 2023. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split. How do I buy shares of TUI? Shares of TUI stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock. What other stocks do shareholders of TUI own? Based on aggregate information from My MarketBeat watchlists, some other companies that TUI investors own include International Consolidated Airlines Group (IAG), easyJet (EZJ), Rolls-Royce Holdings plc (RR.L), NIO (NIO), Lloyds Banking Group (LLOY), Tesla (TSLA) and Vodafone Group Public (VOD). Industry, Sector and Symbol Stock ExchangeLON SectorConsumer Discretionary Industry Hotels, Restaurants & Leisure Sub-IndustryN/A Current SymbolLON:TUI CIKN/A Webwww.tuigroup.com Phone+49-511-56600FaxN/AEmployees52,661Year FoundedN/AProfitability EPS (Trailing Twelve Months)GBX 1.77 Trailing P/E Ratio318.36 Forward P/E RatioN/A P/E Growth-0.22Net Income£509.40 million Net Margins2.35% Pretax MarginN/A Return on Equity417.73% Return on Assets3.05% Debt Debt-to-Equity Ratio383.92 Current Ratio0.47 Quick Ratio0.29 Sales & Book Value Annual Sales£21.71 billion Price / Sales0.00 Cash FlowN/A Price / Cash Flow1.35 Book ValueGBX 80 per share Price / BookN/AMiscellaneous Outstanding Shares507,430,000Free FloatN/AMarket Cap£2.86 billion OptionableNot Optionable Beta2.32 Don't Wait for the OpenAI IPOThe AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. However, you don't have to wait to invest. 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