ADTH vs. NEXN, TINV, TRMR, OB, RXT, SST, LGCL, OCFT, DADA, and DSP
Should you be buying AdTheorent stock or one of its competitors? The main competitors of AdTheorent include Nexxen International (NEXN), Tiga Acquisition (TINV), Tremor International (TRMR), Outbrain (OB), Rackspace Technology (RXT), System1 (SST), Lucas GC (LGCL), OneConnect Financial Technology (OCFT), Dada Nexus (DADA), and Viant Technology (DSP). These companies are all part of the "computer programming, data processing, & other computer related" industry.
Nexxen International (NASDAQ:NEXN) and AdTheorent (NASDAQ:ADTH) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends, media sentiment, valuation and community ranking.
Nexxen International presently has a consensus price target of $7.75, indicating a potential upside of 40.14%. AdTheorent has a consensus price target of $4.69, indicating a potential upside of 46.03%. Given Nexxen International's higher possible upside, analysts plainly believe AdTheorent is more favorable than Nexxen International.
AdTheorent received 22 more outperform votes than Nexxen International when rated by MarketBeat users. However, 80.00% of users gave Nexxen International an outperform vote while only 63.41% of users gave AdTheorent an outperform vote.
Nexxen International has a beta of 1.89, suggesting that its share price is 89% more volatile than the S&P 500. Comparatively, AdTheorent has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500.
AdTheorent has a net margin of 0.00% compared to AdTheorent's net margin of -6.47%. AdTheorent's return on equity of 2.94% beat Nexxen International's return on equity.
54.2% of Nexxen International shares are held by institutional investors. Comparatively, 37.7% of AdTheorent shares are held by institutional investors. 7.1% of AdTheorent shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
In the previous week, Nexxen International had 1 more articles in the media than AdTheorent. MarketBeat recorded 6 mentions for Nexxen International and 5 mentions for AdTheorent. Nexxen International's average media sentiment score of 0.39 beat AdTheorent's score of 0.17 indicating that AdTheorent is being referred to more favorably in the news media.
AdTheorent has lower revenue, but higher earnings than Nexxen International. AdTheorent is trading at a lower price-to-earnings ratio than Nexxen International, indicating that it is currently the more affordable of the two stocks.
Summary
Nexxen International beats AdTheorent on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ADTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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