Muscle Maker, Inc. (NASDAQ: GRIL) is a fast‐casual restaurant company focused on offering health‐oriented menu items designed to support active and wellness‐minded consumers. The company’s flagship concept, Muscle Maker Grill, features a selection of high‐protein entrées, salads, wraps and smoothies crafted to balance taste with nutritional value. With an emphasis on clean ingredients and portion control, Muscle Maker Grill aims to provide an alternative to traditional fast‐food dining by catering to athletes, fitness enthusiasts and anyone seeking healthier meal options on the go.
Muscle Maker Grill’s product lineup includes grilled lean proteins, customizable rice and veggie bowls, protein‐boosted shakes and nutrition‐focused snacks. Each location offers a build‐your‐own bowl platform that allows guests to tailor macronutrient ratios to meet specific dietary goals. The company continues to innovate through limited‐time offerings and seasonal menu updates that leverage emerging food trends—such as plant‐based proteins and functional ingredients—while maintaining its core focus on flavor and convenience.
Founded in 1995 in Binghamton, New York, Muscle Maker Grill began as a single storefront before expanding via franchising and corporate ownership. Over the years, the brand has grown to encompass dozens of locations across the United States, with additional franchise agreements in select international markets. Headquartered in Melville, New York, the company has pursued strategic partnerships and technology enhancements—including digital ordering and delivery integrations—to streamline the guest experience and support franchisee success.
Under the leadership of Chief Executive Officer Greg Bieber, Muscle Maker, Inc. is committed to scaling its footprint and strengthening brand recognition among health‐conscious consumers. The management team combines foodservice experience with expertise in franchise development and operations, positioning the company to capitalize on growing demand for nutritious, fast‐casual dining. As it evolves, Muscle Maker Grill continues to refine its menu and unit economics while maintaining its mission of empowering guests to “eat healthy, live strong.”
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