Sonder (SOND) Stock Price, News & Analysis

Company Overview

Sonder Hospitality Inc. (Nasdaq: SOND) is a technology-driven hospitality company that provides fully furnished, short-term rentals in urban and leisure destinations worldwide. The company operates on an asset-light model, leasing apartments, homes and boutique buildings, then outfitting them with hotel-quality amenities and services. Sonder’s offerings blend the consistency and reliability of a traditional hotel with the space, privacy and flexibility of home rentals, targeting business travelers, leisure guests and extended-stay customers.

Founded in Montreal in 2012 by CEO Francis Davidson and COO Lucas Pellan, Sonder has grown from a local startup into a publicly traded company on the Nasdaq exchange. Since its founding, Sonder has expanded its geographic footprint to more than 50 cities across North America, Europe, the Middle East, the Asia-Pacific region and Latin America. The company’s strategic lease partnerships with property owners enable rapid market entry and scalable operations.

Sonder’s proprietary technology platform automates critical aspects of hospitality management, including dynamic pricing, digital check-in and guest communications, as well as scheduling of housekeeping and maintenance. A centralized command center supports 24/7 customer service in multiple languages and ensures operational consistency. Through data analytics and machine learning, Sonder continuously refines its revenue-management strategies and enhances the guest experience.

Under the leadership of co-founders Davidson and Pellan, the executive team combines expertise in real estate, technology and hospitality. Sonder’s board includes industry veterans with backgrounds in hotel operations, global finance and property development. With a focus on efficiency and guest satisfaction, Sonder aims to redefine the short-term lodging sector through its seamless integration of design, technology and service.

Key Stats

• Today's Range: $2.94 to $3.18
• 50-Day Range: $1.52 to $3.43
• 52-Week Range: $0.88 to $10.50
• Volume: 22,582 shs
• Average Volume: 290,377 shs
• Market Capitalization: $34.65 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Sonder Stock Analysis - MarketRank™

Sonder scored higher than 2% of companies evaluated by MarketBeat, and ranked 289th out of 290 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Sonder.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Sonder is -0.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sonder is -0.10, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

14.24% of the float of Sonder has been sold short.

Short Interest Ratio / Days to Cover

Sonder has a short interest ratio ("days to cover") of 10.1, which indicates bearish sentiment.

Change versus previous month

Short interest in Sonder has recently increased by 20.75%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sonder does not currently pay a dividend.

Dividend Growth

Sonder does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

14.24% of the float of Sonder has been sold short.

Short Interest Ratio / Days to Cover

Sonder has a short interest ratio ("days to cover") of 10.1, which indicates bearish sentiment.

Change versus previous month

Short interest in Sonder has recently increased by 20.75%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: N/A

News Sentiment

Sonder has a news sentiment score of 1.41. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Sonder this week, compared to 2 articles on an average week.

Search Interest

2 people have searched for SOND on MarketBeat in the last 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sonder insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 8.80% of the stock of Sonder is held by insiders.

Percentage Held by Institutions

45.94% of the stock of Sonder is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SOND Stock Analysis - Frequently Asked Questions

How have SOND shares performed this year?

Sonder's stock was trading at $3.18 at the start of the year. Since then, SOND shares have decreased by 6.0% and is now trading at $2.99.

How were Sonder's earnings last quarter?

Sonder Holdings Inc. (NASDAQ:SOND) announced its quarterly earnings results on Wednesday, February, 12th. The company reported ($17.82) earnings per share (EPS) for the quarter.

When did Sonder's stock split?

Shares of Sonder reverse split on Thursday, September 21st 2023.The 1-20 reverse split was announced on Thursday, September 21st 2023. The number of shares owned by shareholders was adjusted after the closing bell on Thursday, September 21st 2023. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

How do I buy shares of Sonder?

Shares of SOND stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sonder own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sonder investors own include RWS (RWS), NIO (NIO), Sunworks (SUNW), Applied DNA Sciences (APDN), Energy Transfer (ET), Intel (INTC) and Meta Platforms (META).

Company Calendar

• Last Earnings: 2/12/2025
• Today: 7/13/2025
• Next Earnings (Estimated): 8/04/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: LEISURE&REC SVS
• Sub-Industry: Restaurants, Hotels, Motels
• Current Symbol: NASDAQ:SOND
• CIK: 1819395
• Web: www.gores.com
• Phone: 617-300-0956
• Fax: N/A
• Employees: 1,600
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: $602.07 million
• Price / Sales: 0.06
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($34.04) per share
• Price / Book: -0.09

Miscellaneous

• Outstanding Shares: 11,590,000
• Free Float: 10,566,000
• Market Cap: $34.65 million
• Optionable: Optionable
• Beta: 1.87