Society Pass (SOPA) Stock Price, News & Analysis

Company Overview

Society Pass, Inc. operates a technology-driven loyalty and rewards platform designed to connect consumers with a broad network of merchants across the travel, lifestyle and e-commerce sectors. The company’s unified subscription membership model provides users with access to exclusive deals, digital coupons and cashback offers redeemable at partner retailers, restaurants, hotels and online marketplaces. Through its Passport subscription and rewards ecosystem, Society Pass aims to foster customer loyalty while generating increased traffic and sales for its merchant partners.

At the core of Society Pass’s offering is a suite of digital assets and merchant tools that includes a consumer-facing mobile app, a merchant portal for campaign management, and data analytics services. These capabilities enable merchants to tailor promotional campaigns, track engagement and optimize marketing spend, while providing consumers with a seamless, cross-category shopping experience. The platform’s modular architecture supports partnerships in e-commerce fulfillment, hotel reservations, travel booking and event ticketing, thereby creating a multi-vertical rewards network.

Founded in 2019 and publicly listed on the Nasdaq in late 2021, Society Pass has pursued an acquisition-driven growth strategy to expand its footprint in Southeast Asia. Key transactions include the integration of e-commerce grocery platform MetroMart in the Philippines and lifestyle voucher provider HapPlaza in Vietnam (rebranded as MPASS), along with regional partnerships targeting Indonesia and Thailand. Headquartered in Miami with regional offices in Singapore, the company leverages local market expertise to onboard new merchants and scale its subscription base across emerging digital economies.

Under the leadership of Founder and Chief Executive Officer Patrick Schafer, Society Pass continues to refine its technology stack and broaden its merchant network. The company’s strategic focus on data-driven marketing solutions, cross-border expansion and an omnichannel loyalty ecosystem positions it to capitalize on growing consumer demand for personalized rewards experiences in the Asia-Pacific region and beyond.

Key Stats

• Today's Range: $1.20 to $1.24
• 50-Day Range: $1.15 to $1.59
• 52-Week Range: $0.64 to $6.75
• Volume: 45,344 shs
• Average Volume: 1.09 million shs
• Market Capitalization: $6.11 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $15.00
• Consensus Rating: Buy

Society Pass Stock Analysis - MarketRank™

Society Pass scored higher than 58% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Society Pass has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Society Pass has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Society Pass are expected to grow in the coming year, from ($2.65) to ($0.59) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Society Pass is -0.42, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Society Pass is -0.42, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.28% of the float of Society Pass has been sold short.

Short Interest Ratio / Days to Cover

Society Pass has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Society Pass has recently decreased by 25.17%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Society Pass does not currently pay a dividend.

Dividend Growth

Society Pass does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.28% of the float of Society Pass has been sold short.

Short Interest Ratio / Days to Cover

Society Pass has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Society Pass has recently decreased by 25.17%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.94

News Sentiment

Society Pass has a news sentiment score of 0.94. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Society Pass this week, compared to 0 articles on an average week.

Search Interest

11 people have searched for SOPA on MarketBeat in the last 30 days. This is an increase of 267% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Society Pass insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 5.02% of the stock of Society Pass is held by insiders.

Percentage Held by Institutions

Only 3.09% of the stock of Society Pass is held by institutions.

SOPA Stock Analysis - Frequently Asked Questions

How have SOPA shares performed this year?

Society Pass' stock was trading at $0.8980 at the beginning of 2025. Since then, SOPA stock has increased by 35.7% and is now trading at $1.2190.

How were Society Pass' earnings last quarter?

Society Pass Incorporated (NASDAQ:SOPA) released its quarterly earnings data on Tuesday, May, 20th. The company reported ($0.44) earnings per share for the quarter, missing the consensus estimate of ($0.25) by $0.19. The firm had revenue of $1.47 million for the quarter, compared to analyst estimates of $2.20 million. Society Pass had a negative net margin of 137.06% and a negative trailing twelve-month return on equity of 1,168.47%.

When did Society Pass' stock split?

Society Pass shares reverse split on the morning of Wednesday, May 1st 2024.The 1-15 reverse split was announced on Wednesday, May 1st 2024. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, May 1st 2024. An investor that had 100 shares of stock prior to the reverse split would have 7 shares after the split.

When did Society Pass IPO?

Society Pass (SOPA) raised $26 million in an initial public offering on Tuesday, November 9th 2021. The company issued 2,888,889 shares at a price of $8.00-$10.00 per share.

How do I buy shares of Society Pass?

Shares of SOPA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Society Pass own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Society Pass investors own include Predictive Oncology (POAI), JPMorgan Chase & Co. (JPM), NVIDIA (NVDA), Abbott Laboratories (ABT), Meta Platforms (META), Insulet (PODD) and Ford Motor (F).

Company Calendar

• Last Earnings: 5/20/2025
• Today: 7/17/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:SOPA
• CIK: 1817511
• Web: thesocietypass.com
• Phone: 65-6518-9382
• Fax: N/A
• Employees: 2,021
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Society Pass: $15.00
• High Price Target: $15.00
• Low Price Target: $15.00
• Potential Upside/Downside: +1,182.1%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.85)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$10.23 million
• Net Margins: -137.06%
• Pretax Margin: -136.11%
• Return on Equity: -1,168.47%
• Return on Assets: -49.75%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.69
• Quick Ratio: 0.69

Sales & Book Value

• Annual Sales: $6.73 million
• Price / Sales: 0.87
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($0.66) per share
• Price / Book: -1.77

Miscellaneous

• Outstanding Shares: 5,011,000
• Free Float: 4,759,000
• Market Cap: $5.86 million
• Optionable: Not Optionable
• Beta: 1.80