Versus Systems (NASDAQ: VSSYW) is a technology company that develops and licenses an engagement and commerce platform designed to enhance user interaction across digital and physical environments. Leveraging patented overlay technology, the company’s platform integrates real-time gamification elements—such as trivia, polls, micro-bets and digital collectibles—directly into live or on-demand video streams, mobile applications and in-venue displays. By embedding interactive overlays into broadcast content and branded experiences, Versus Systems enables content owners and advertisers to deliver personalized incentives and rewards that drive deeper audience engagement.
The company’s core product suite includes Versus Engage, a software development toolkit and backend framework that supports seamless integration of interactive modules into existing media workflows. Versus Engage incorporates tokenization and blockchain-based reward tracking to power digital incentive ecosystems, allowing end users to earn points, unlock branded assets or participate in loyalty programs. Versus Systems collaborates with sports leagues, esports organizations, streaming platforms and consumer brands to create tailored engagement campaigns, and offers data analytics tools that measure participation, retention and the overall impact of interactive experiences.
Founded in 2016 and headquartered in Vancouver, British Columbia, Versus Systems serves a global customer base across North America, Europe and Asia. The company was established by founder and CEO Anson Ho, whose leadership has guided its expansion into broadcast, OTT streaming and live events. Versus Systems continues to advance its technology through ongoing research and development, strategic partnerships and additional patent filings, positioning its platform as a versatile solution for companies seeking to deepen relationships with digitally connected audiences.
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