NYSE:ADS - Alliance Data Systems Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $173.21 +6.24 (+3.74 %) (As of 02/15/2019 04:00 PM ET)Previous Close$173.21Today's Range$168.69 - $173.755052-Week Range$142.58 - $250.27Volume779,640 shsAverage Volume772,450 shsMarket Capitalization$9.44 billionP/E Ratio8.03Dividend Yield1.37%Beta1.88 ProfileDiscussionAnalyst RatingsChartDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings Alliance Data Systems (NYSE:ADS) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.22 Wall Street analysts have issued ratings and price targets for Alliance Data Systems in the last 12 months. Their average twelve-month price target is $238.5556, suggesting that the stock has a possible upside of 37.73%. The high price target for ADS is $313.00 and the low price target for ADS is $171.00. There are currently 2 sell ratings, 8 hold ratings and 12 buy ratings for the stock, resulting in a consensus rating of "Hold."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: HoldBuyBuyBuyConsensus Rating Score: 2.452.572.572.55Ratings Breakdown: 2 Sell Rating(s)8 Hold Rating(s)12 Buy Rating(s)0 Strong Buy Rating(s)1 Sell Rating(s)7 Hold Rating(s)13 Buy Rating(s)0 Strong Buy Rating(s)1 Sell Rating(s)7 Hold Rating(s)13 Buy Rating(s)0 Strong Buy Rating(s)1 Sell Rating(s)7 Hold Rating(s)12 Buy Rating(s)0 Strong Buy Rating(s)Consensus Price Target: $238.5556$246.1111$258.2778$263.50Price Target Upside: 37.73% upside49.61% upside29.31% upside15.90% upsideAlliance Data Systems (NYSE:ADS) Consensus Price Target History Alliance Data Systems (NYSE:ADS) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails2/8/2019Deutsche BankSet Price TargetBuy$188.00Low2/8/2019StephensSet Price TargetHold$188.00Medium2/8/2019Robert W. BairdDowngradeOutperform ➝ Neutral$171.00Medium1/24/2019Morgan StanleyDowngradeEqual Weight ➝ UnderweightLow1/9/2019Wells Fargo & CoLower Price TargetOutperform$275.00 ➝ $200.00Medium1/4/2019Wolfe ResearchDowngradeOutperform ➝ Market PerformHigh12/10/2018BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$240.00Low11/28/2018CitigroupLower Price Target$218.00High11/27/2018OppenheimerReiterated RatingHoldLow11/19/2018SunTrust BanksLower Price TargetBuy$250.00Medium11/14/2018BarclaysInitiated CoverageOverweight$254.00Medium9/17/2018Bank of AmericaInitiated CoverageBuy ➝ Buy$290.00High8/14/2018JPMorgan Chase & Co.UpgradeNeutral ➝ Overweight$281.00High8/7/2018Jefferies Financial GroupReiterated RatingBuy$280.00Low4/20/2018UBS GroupUpgradeUnderperform ➝ Market PerformMedium4/20/2018CowenReiterated RatingHold ➝ NeutralMedium4/13/2018Credit Suisse GroupLower Price TargetUnderperform ➝ Underperform$218.00 ➝ $206.00Medium4/12/2018JMP SecuritiesLower Price TargetOutperform ➝ Positive$310.00 ➝ $270.00Low4/6/2018Piper Jaffray CompaniesReiterated RatingBuy$313.00Low4/2/2018WedbushLower Price TargetNeutral$252.00 ➝ $230.00Medium3/29/2018Royal Bank of CanadaReiterated RatingBuyHigh3/14/2018Buckingham ResearchInitiated CoverageNeutral$250.00Medium2/26/2018Edward JonesUpgradeHold ➝ BuyMedium10/6/2017Keefe, Bruyette & WoodsReiterated RatingBuy$300.00N/A8/25/2017KeyCorpReiterated RatingHoldLow7/30/2017ArgusReiterated RatingBuy$309.00 ➝ $290.00Low5/25/2017Compass PointUpgradeSell ➝ Neutral$190.00 ➝ $200.00High4/11/2017CIBCReiterated RatingUnderperformLow(Data available from 2/16/2017 forward) This page was last updated on 2/16/2019 by MarketBeat.com StaffFeatured Article: What is a Derivative?