Digital Media Solutions (NYSE: DMSL) is a technology-enabled performance marketing company that delivers digital advertising and data-driven solutions across a variety of channels. The company’s main offerings include programmatic display, paid search, social media advertising, email marketing, and affiliate marketing, all supported by its proprietary data-management platform. By combining advanced analytics with real-time bidding technology, Digital Media Solutions helps clients optimize campaign performance and maximize return on ad spend.
Since its founding in 2016, Digital Media Solutions has expanded from its Midwest headquarters to serve clients throughout the United States, Canada and select international markets. The company operates two primary business units—Performance Media Platform and Agency Services—which work together to design, execute and refine cross-channel marketing initiatives. Its platform ingests first- and third-party data to build audience segments and apply machine learning models, while the agency services team provides strategic planning, creative development and campaign execution expertise.
Digital Media Solutions caters to a range of industries, including financial services, insurance, automotive, e-commerce and education. Its client roster spans brands, agencies and direct-to-consumer businesses seeking scalable performance marketing solutions. The company emphasizes compliance and privacy, maintaining rigorous data-security protocols and adhering to industry best practices in an evolving regulatory environment.
Leadership at Digital Media Solutions is headed by Chief Executive Officer Perry Santanachote, whose background in ad tech and data analytics has guided the company through rapid growth and its public listing in 2021. Alongside a seasoned executive team, Santanachote focuses on driving innovation in programmatic advertising, expanding strategic partnerships and enhancing the company’s end-to-end marketing technology stack.
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