NYSE:JCP - J C Penney Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $1.30 -0.08 (-5.80 %) (As of 02/19/2019 09:28 AM ET)Previous Close$1.38Today's Range$1.30 - $1.4052-Week Range$0.92 - $4.75Volume9.06 million shsAverage Volume8.00 million shsMarket Capitalization$408.58 millionP/E Ratio5.91Dividend YieldN/ABeta1.16 ProfileDiscussionAnalyst RatingsChartEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings J C Penney (NYSE:JCP) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.13 Wall Street analysts have issued ratings and price targets for J C Penney in the last 12 months. Their average twelve-month price target is $2.8056, suggesting that the stock has a possible upside of 115.81%. The high price target for JCP is $10.00 and the low price target for JCP is $1.00. There are currently 5 sell ratings and 8 hold ratings for the stock, resulting in a consensus rating of "Hold."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: HoldHoldHoldHoldConsensus Rating Score: 1.621.621.671.78Ratings Breakdown: 5 Sell Rating(s)8 Hold Rating(s)0 Buy Rating(s)0 Strong Buy Rating(s)5 Sell Rating(s)8 Hold Rating(s)0 Buy Rating(s)0 Strong Buy Rating(s)5 Sell Rating(s)10 Hold Rating(s)0 Buy Rating(s)0 Strong Buy Rating(s)4 Sell Rating(s)14 Hold Rating(s)0 Buy Rating(s)0 Strong Buy Rating(s)Consensus Price Target: $2.8056$2.8056$3.0227$3.0962Price Target Upside: 115.81% upside148.28% upside122.26% upside72.97% upsideJ C Penney (NYSE:JCP) Consensus Price Target History J C Penney (NYSE:JCP) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails12/20/2018CitigroupInitiated CoverageUnderweightLow11/16/2018ArgusDowngradeHold ➝ SellHigh11/16/2018Telsey Advisory GroupLower Price TargetMarket Perform ➝ Market Perform$2.00 ➝ $1.25High11/15/2018Craig HallumReiterated RatingHold$2.00High10/3/2018Piper Jaffray CompaniesSet Price TargetHold$2.00High8/17/2018Deutsche BankLower Price TargetHold ➝ Hold$3.00 ➝ $2.00High8/17/2018B. RileyLower Price TargetNeutral ➝ Hold$3.00 ➝ $2.00High8/16/2018Credit Suisse GroupLower Price TargetUnderperform ➝ Underperform$2.00 ➝ $1.00Medium8/16/2018Bank of AmericaDowngradeBuy ➝ UnderperformHigh8/16/2018JPMorgan Chase & Co.DowngradeNeutral ➝ Underweight$10.00High6/7/2018Susquehanna BancsharesReiterated RatingNeutral ➝ NeutralMedium5/21/2018Morgan StanleySet Price TargetHold$3.00High3/2/2018GuggenheimReiterated RatingHoldMedium1/4/2018Robert W. BairdSet Price TargetHold$4.00Low11/30/2017CowenSet Price TargetHold$4.00High10/30/2017BMO Capital MarketsLower Price TargetMarket Perform$4.00 ➝ $2.75N/A10/30/2017Northcoast ResearchDowngradeBuy ➝ NeutralN/A10/30/2017UBS GroupDowngradePositive ➝ NeutralN/A10/27/2017Jefferies Financial GroupSet Price TargetHold$3.00N/A10/27/2017Atlantic SecuritiesDowngradeOverweight ➝ NeutralN/A6/26/2017Gordon HaskettUpgradeReduce ➝ Hold$4.50High5/23/2017CIBCReiterated RatingMarket PerformLow5/22/2017OppenheimerReiterated RatingMarket PerformLow5/15/2017Buckingham ResearchDowngradeBuy ➝ Neutral$5.00High(Data available from 2/19/2017 forward) This page was last updated on 2/19/2019 by MarketBeat.com StaffFeatured Article: What is the Quick Ratio?