Leju Holdings Limited is a leading online-to-offline (O2O) real estate services provider in China, offering a comprehensive suite of digital solutions for property developers, real estate agents and homebuyers. Founded in 2010 and headquartered in Beijing, the company operates a network of websites and mobile applications that connect consumers with residential and commercial real estate listings, market data and targeted marketing resources. Leju’s platforms integrate property search functions, virtual tours and interactive tools that streamline the purchase, rental and sale processes for end users and industry partners.
At the core of Leju’s business model are its digital marketing and advertising services, which help developers and brokers reach prospective buyers through tailored online campaigns. Leju’s e-commerce platform further complements these offerings by facilitating the sale of home furnishing, renovation materials and design services. In addition, the company produces editorial content and market research reports, delivering insights on housing trends, pricing dynamics and urban development that support decision making by both consumers and industry stakeholders.
Leju’s operations span more than 100 cities across China’s major economic regions, including Beijing-Tianjin-Hebei, the Yangtze River Delta and the Pearl River Delta. Through strategic partnerships with local developers, brokerage networks and financial institutions, the company has established a broad geographic footprint and an extensive network of offline service centers. This O2O approach enables Leju to capture leads online and convert them into transactions at its offline hubs, reinforcing customer trust and driving transaction volumes.
The company is guided by a management team with deep experience in real estate, internet technology and digital marketing. Leju’s board includes executives who previously held senior roles at leading property portals and media firms, while its operational leaders bring expertise in software development, data analytics and customer service. This combined skill set supports Leju’s ongoing efforts to innovate its platform, expand its service offerings and enhance the user experience in China’s dynamic real estate market.
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