Accor is a global hospitality group headquartered in France, operating a diversified portfolio of hotel brands across economy, midscale, upscale and luxury segments. Since its founding in 1967 with the opening of the first Novotel in Lille, Accor has expanded through organic growth and strategic acquisitions to become one of the world’s leading hotel operators. The company’s business model centers on property management, franchising and development management agreements, allowing it to scale its global footprint while maintaining asset-light operations.
Accor’s brand roster encompasses a wide range of offerings, ranging from economy and budget options such as ibis and ibis Styles to midscale and upscale names including Novotel, Mercure and Fairmont. In the luxury segment, the group operates iconic labels like Sofitel, Raffles and Orient Express, catering to high-end leisure and business travelers. Beyond traditional lodging, Accor has extended its reach into serviced residences and boutique hotels through brands such as Mantis, Onefinestay and Greet, targeting guests seeking longer stays or unique local experiences.
With operations spanning more than 5,000 properties in over 110 countries, Accor serves markets in Europe, the Middle East, Africa, Asia-Pacific and the Americas. The company places significant emphasis on digital innovation and customer loyalty, offering the ALL – Accor Live Limitless program to provide members with personalized experiences, rewards and access to curated events. Accor has also invested in technology platforms and partnerships—such as Availpro for distribution, ResDiary for dining reservations and Gekko for revenue management—to enhance operational efficiency and guest satisfaction.
Leadership at Accor is headed by Chairman and Chief Executive Officer Sébastien Bazin, under whose tenure the group has pursued a strategy of asset-light growth, selective brand acquisitions and sustainable development. Accor’s executive team drives forward environmental and social responsibility initiatives, aiming to reduce the company’s carbon footprint and support local communities. Through a blend of global scale, multi-brand diversity and digital transformation, Accor continues to reinforce its position as a prominent player in the evolving hospitality landscape.
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