Acer Inc. is a Taiwanese multinational hardware and electronics company founded in 1976 as Multitech and rebranded as Acer in 1987. Headquartered in Xizhi, New Taipei City, Taiwan, the company has grown into one of the world’s leading suppliers of personal computers and related products. Over its history, Acer has expanded its portfolio through continual product innovation and strategic partnerships, maintaining a focus on affordability and performance.
The company’s core business activities encompass the design, development and manufacturing of a broad range of hardware products, including desktop PCs, notebook computers, tablets, all-in-one systems, and high-resolution monitors. Acer also offers servers, storage devices and networking equipment aimed at enterprise and data center applications. In recent years, the company has diversified into gaming and esports with its Predator and Nitro product lines, providing specialized notebooks, desktops and accessories for gamers and content creators.
Acer serves markets across Asia Pacific, the Americas and Europe, Middle East & Africa, distributing products through a combination of direct sales, online channels and an extensive network of retailers and system integrators. In addition to its consumer and commercial hardware offerings, Acer provides software solutions such as cloud services, Internet of Things devices and mobility platforms tailored for education, smart cities and industrial applications.
Leadership at Acer is headed by Chairman and Chief Executive Officer Jason Chen, who has championed the company’s transformation toward a “New Acer” strategy focused on innovation, sustainability and user-centric design. Under his direction, Acer continues to invest in research and development centers around the world, aiming to enhance digital experiences and support the evolving needs of businesses and consumers alike.
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