Affinion Group is a global provider of customer engagement and loyalty marketing services, serving clients across financial services, telecommunications, retail, and travel sectors. The company specializes in designing and managing membership programs, affinity marketing campaigns and subscription-based services that help businesses attract, retain and deepen relationships with their customers. Affinion’s solutions are tailored to each client’s brand, using data-driven insights to deliver personalized offerings and enhance customer lifetime value.
The company’s core service lines include loyalty and rewards programs, premium customer benefits, insurance and identity protection plans, and travel and lifestyle services. Through its comprehensive suite of products—ranging from travel assistance and concierge services to credit and debit card protection and identity theft monitoring—Affinion Group enables partners to broaden their service portfolios and differentiate their customer experience. Affinion also provides call center management, digital engagement platforms and analytics support to optimize campaign performance and engagement metrics.
Affinion Group operates in more than 20 countries across North America, Europe and the Asia-Pacific region, partnering with major banks, credit unions, retailers, telecom providers and loyalty coalitions. Its international footprint is supported by a network of local offices and multilingual service centers, ensuring compliance with regional regulations and responsiveness to cultural preferences. The company’s global reach allows clients to scale programs seamlessly and tap into emerging markets for new growth opportunities.
Founded in 2006 as a spin-off from a diversified consumer services business, Affinion Group is headquartered in Norwalk, Connecticut, and remains privately held. Over the years, the company has expanded through strategic acquisitions and investments in technology platforms that enhance digital engagement and real-time analytics. Led by an experienced executive team with deep expertise in relationship marketing, Affinion continues to innovate in loyalty solutions, focusing on seamless omnichannel integration and personalized customer journeys.
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