Ascena Retail Group, Inc. is a leading retailer of women’s apparel specializing in the plus-size segment. Through its owned brands, the company offers a broad assortment of apparel, accessories and intimates designed for women seeking fashionable, size-inclusive options. Ascena’s core banners include Lane Bryant and Catherines, each supported by a network of physical stores across the United States and Canada alongside robust e-commerce platforms serving a global customer base.
Founded in 1962 and headquartered in Mahwah, New Jersey, Ascena has grown through a series of strategic acquisitions. Over the years, the company expanded its footprint by acquiring well-known women’s apparel brands and launching successful private labels. These growth initiatives have bolstered Ascena’s merchandising capabilities, enabling it to curate collections that reflect evolving fashion trends and meet the specific fit needs of its target demographic.
In mid-2020, Ascena Retail Group underwent a comprehensive financial and operational restructuring, emerging with a streamlined brand portfolio and renewed focus on profitability. Since then, the company has invested in digital transformation, enhancing its online shopping experience, mobile engagement and data-driven marketing efforts. This repositioning underscores Ascena’s commitment to delivering seamless omnichannel experiences while optimizing supply chain efficiencies and inventory management.
Ascena’s management team combines decades of retail, brand management and digital commerce expertise. Leveraging its longstanding relationships with suppliers and real estate partners, the company continues to refine its store fleet and expand omnichannel capabilities. As Ascena navigates the dynamic retail landscape, it remains dedicated to serving women with size-inclusive fashion, backed by a leadership team focused on sustainable growth and customer-centric innovation.
AI Generated. May Contain Errors.
